How much value can a paid member's information have on the e-commerce platform?

We know that the e-commerce platform has such a simple formula: performance = exhibition volume * click rate * conversion rate * customer unit price * repurchase rate.

Then 1 paid members represent users who are suitable for this platform. Suppose we want to market this paid member's platform and the original platform product style and other factors are similar. Then, the conversion rate of this paid member is above the industry average conversion rate, which is close to the conversion rate of daily traffic in the store. Assuming that the daily conversion rate of the store is 1%, the gross profit margin is 50%, the customer unit price is 100, and the SMS is 0.035 yuan/piece, then it is necessary to break even, and the performance 100 yuan =50 yuan cost+100 people *A (the price of a single paying member). Finally A=0.465 yuan; Considering that this customer has the possibility of long-term repurchase in the future, we can increase the value on the basis of 0.465 yuan and finally stay within 0.5 yuan ~

Of course, it is most appropriate to analyze the parameters of their respective industries. For example, in a market with high customer unit price, the value of each customer will naturally be higher.

Ps: Pure hand play, original calculation answer, I hope it is useful to you.