What's the point of sending blessings in groups?

The main reason is that the content of the massive New Year message lacks personalization, is often repeated, and has nothing new. In addition, the sender of the mass New Year message often doesn't know the specific situation of the receiver, so the greetings in the message can't express the sender's real feelings well.

In addition, mass sending of New Year's messages will also bring inconvenience to the recipients, because the inbox of the recipients' mobile phone messages will be flooded by a large number of mass sending of New Year's messages, which will also occupy the recipients' mobile phone traffic and bring inconvenience to the recipients.

In addition, mass messaging will also put pressure on recipients, because recipients will feel obligated to reply to these messages. However, due to the huge number of messages, recipients often cannot reply to all messages in time, which will bring pressure to recipients.

Public blessing lacks emotional communication. During the Spring Festival, there are emotional factors in blessing each other, which are basically laughter. Wechat group blessing lacks this basic emotional factor. It is purely for mass mailing, without any emotional factors. It is a kind of "indifferent" blessing. People who send blessings in succession don't know who it is, so they send them at random.

According to Claire Kuo's Internet circle, many users have more than 2,000 WeChat friends, or even more than 5,000. It's obviously troublesome to send New Year messages one by one, but it's much easier to send them in groups. Therefore, in order to be lazy, I will send it in groups.

However, this "simple and rude" way makes the information receiver feel no real emotional blessing, and the "indiscriminate" written blessing makes people feel no warmth of words. Even if the specific name is changed, it is obvious that mass sending does not support this specific modification, and it can only be "indiscriminate". Without emotion, words are cold, and WeChat itself is cold.

This insincerity of mass blessing is also reflected in the fact that some blessing short messages begin with "red envelopes". When you click on them, you find that they are not real red envelopes, but just words. Is it a little fake? A red envelope actually doesn't have much money, which is far more meaningful than simple words.

Secondly, there are too many mass messages received. Some users have fewer friends and some have more friends. For users with many friends, mass blessing is a disaster, and it is very likely that there will be dozens or even hundreds of unread messages when they wake up, many of which are mass blessings. If it's just the first time to see them, it doesn't matter, but if you watch them too much, you will definitely get more and more annoying. If there is no emotional factor, it is better not to send it. Some friends may be added because of work, so there is no comment.

Everyone will have information aesthetic fatigue, and it is easier to get information aesthetic fatigue in the case of information overload. The more you collect, the more annoying you get.

Some people may think that we are melodramatic, but from the perspective of information recipients, blessing information is of course a good thing, but this "indiscriminate" blessing simply does not feel a trace of sincerity in it. Once this kind of information is too much, it will naturally be annoying.

Sincere social network, I think:

1. Separate titles, such as Mr. Yang and Ms. Li;

There is no need to be flashy. Some people's blessing information basically occupies a screen, all kinds of words are smelly and long, and there are various expressions mixed in it. It looks cool, but sincerity is the most important thing, even if it is only the words "Happy New Year";

3. Meet each other's communication environment. For example, some business people, some teachers, some colleagues and so on. Information should be sent according to different environments.

When you have too many friends, you'd better not send messages in groups. When you really feel respect for a person and want to bless a person, naturally a person will say what he wants to say, not the same blessing.

In short, mass sending of New Year's messages lacks personalization, and it will bring inconvenience and pressure to the recipients, which is also the reason why young people in China dislike mass sending of New Year's messages. Therefore, when paying New Year's greetings, we should try to avoid sending short messages in groups, and adopt more personalized ways, such as sending personalized greetings or visiting friends in person to express sincere wishes.