Planning scheme of e-commerce activities for Valentine's Day on Qixi Festival

In order to ensure that work or things can be carried out efficiently, it is often necessary to make an excellent plan in advance. A plan is a written plan with clear content and clear steps. So how do we write the plan? The following is my collection of e-commerce activities planning schemes for Valentine's Day on Qixi. Welcome to read the collection.

E-commerce activity planning scheme for Valentine's Day on Tanabata 1 1. Precautions for promotion activities

Time limit for promotion; What is popular now is that there are time limits for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the needs of promotion within a fixed time.

Popularize quantification; It is also a common practice to specify the quantity of products to be sold, but in the promotion activities, this practice is not very good and easy to be competitive.

Promotion characteristics; Everyone has their own promotional characteristics, such as national characteristics, so it is necessary to clearly set up a banner of characteristics in gifts, packaging, discounts, gifts and concessions, and do the special promotion to the end to distinguish the unified pattern of Qixi.

Promotion objectives; The goal of promotion is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the effect of promotion.

Promotion atmosphere; It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as paying attention to promotion means and ignoring product functions, and paying attention to promotional gifts and ignoring promotion.

Second, the promotion skills

1, only do online shop theme logo.

I believe that people who are a little more careful will find that xx and xx will do special logos every holiday or major event. Even if your website is full of holiday features, it will attract more people's attention. So, the first step, you can design a Valentine's Day logo like a big website.

2. Set a special topic for Valentine's Day

Collect some articles related to Valentine's Day online, edit them to a certain extent, and most importantly, create more original articles by yourself. When your Valentine's Day topic is rich enough and original enough, it will definitely bring huge traffic. Like xx. Com also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.

3. Online shop promotion

A. Skillfully use custom expressions

This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as qq and msn.

B. Greeting cards to convey feelings

It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.

C. Valentine's Day prayer dissemination web page

This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as qq and msn.

4. Forum promotion is indispensable.

Well-known emotional communities in China, including some comprehensive entertainment communities, such as xx. Finding the right target group and doing a good job of theme posting will definitely cause the buzz of netizens and bring traffic.

Third, the promotion plan

Promotion plan 1:

Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.

1. If your single product is sold between 30-50 yuan, the price can be set as 13. 14 yuan, which represents the meaning of a lifetime, plus the purchase restriction, each person is limited to 2 copies.

2. If the price of your single product is around 30 yuan, you can promote it according to matching clothes, that is, 52.0 yuan or 53.0 yuan matching clothes 1 serving, which means I love you. I think what you mean (note: 1 matching clothes include 2 items). If your matching clothes can be wrapped in some ribbons, I believe it will be perfect.

3. If your single product price is in the range of 70-80. Can be set to 13 1.4 yuan couple package express.

4, 100 yuan can choose 13 1.4 yuan scheme.

Promotion plan 2:

Cooperate with price reduction. It is also a popular promotion scheme at present.

For example, if you buy 60 yuan, the price will drop to 52.0 yuan or 53.0 yuan.

150 yuan or above, the price is reduced to 13 1.4 yuan.

Promotion plan 3:

Mysterious gift. Gifts must be novel and represent the feelings between lovers. There are two gifts, one for a man and one for a woman. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.

You can also send plastic roses. If the buyer buys a large quantity, he can send a very popular gold-plated leaf rose, or acacia beans, magic beans, chocolates and so on.

Promotion plan 4:

Valentine's day gift packaging. This plan requires sellers to learn the packaging skills of products, buy some ribbons and gift boxes for hardcover, and must be packed in five-layer cartons after hardcover to avoid crushing your carefully packaged baby on the way. With such exquisite packaging, it is also very decent for the buyer to give it away after receiving it.

Valentine's Day E-commerce Activity Planning Scheme II Theme:

Happy Valentine's Day. Earn credit, not money.

Activity preparation:

1. Store decoration: The overall festive atmosphere should be prominent, and festive elements can be appropriately added to the promotion area and store signs. There is no need to pursue too many changes here, as long as the overall style is coordinated, otherwise it will give people a sense of disorder.

2. Baby description: This is very important. When we finally bring customers into the store, we should let them know what other promotions we have to make them feel affordable. And it's not that customers close the page as soon as they come in and feel uncomfortable. It can be above, in the middle and below the baby description. Choose two places to emphasize our preferential treatment. The content can be the same and the expression can be different.

3. Simple special price, all-inclusive postage, which will be unattractive, because many shops are doing it at ordinary times. There can be a two-ring promotion here: Step 1: As soon as customers enter the store, we will provide 2-3 products, and customers can buy them below 10 yuan. Use this step to lock the customer's footsteps and let him stay longer. He will naturally see if there is anyone else in the store to buy it with. Part II: The postage exceeds xx yuan. The premium concessions above1below 0 yuan are not included, and this step will strengthen the temptation to customers in the first step. At this time, we set the terms of postage at a price that can be achieved by buying a small amount.

4. Package: Combine several items on the home page and set them as package sales. Improve store sales performance, increase store purchase conversion rate and increase store exposure. Need to know the reasonable collocation of products, and set the discount package store purchase conversion rate. Describe the distinctive places, such as what is the most distinctive place of clothes, what it feels like to wear them, where clothes are suitable, the meaning of clothes and so on.

5. There are two kinds of gold coins: the first kind, such as Ben 100. 14 yuan, we can set 98 yuan +2 14 to buy. Second, we give points to buyers when they buy things, and we give points to 100 if it exceeds 100 yuan.

Promotion method:

1. Maintain old customers, and notify the activity time and products. Pay attention, try not to write too much advertising, you can write "Honey, what do you think of the skirt you bought last time?" Now there is a similar style of promotion. "Take the link.

2. Post publicity in the community and bring our link. Posts can be in the form of soft articles, hot topics at the moment or product attributes. By posting ID to the store, sign up for community promotion activities and strive for free advertising space on the community homepage. Join a promotion gang and strive for free promotion resources. Promote gangs, promotion channels (official) and other gangs, pay attention to gang activities, submit registration plans, and participate in registration.

3. Drainage and activities outside the station. Modify the baby according to the situation to increase the chances of choosing activities. Now I have missed many activities, and the baby sales record needs 10, more than 30 pieces.

4. Set up VIP members and purchase products to join. Members can enjoy a 15% discount when shopping in the future.

5. Buy and send immediately, not the whole package, set a certain amount to calculate the package, and you can also set a low point so that buyers can add other products on the basis of basic purchase.

6. Let the buyers who have already bought the products take photos and add descriptions in the email. For example, if the photos and descriptions are well done, there can be rewards, which are decided by the store. On the one hand, you can add pictures to the description, on the other hand, encourage the enthusiasm of customers.