Ways to find customers in sales

The first service concept: the customer is always right; Article 2: If the customer is wrong, please refer to Article 1. What about the way sales find customers? Come and have a look with me. I hope you will be satisfied. Thank you.

Ways to find customers in sales

1. with the new and the old.

Find customers with the sales skill of "old customers bring new customers", and become new customers by asking old customers to introduce people they know. This sales skill of finding customers is often used in real estate sales skills and automobile sales skills, because these sales quotas are relatively large and customers have a strong sense of risk.

If it is introduced by an old customer, the trust of new customers will be higher, saving the trouble of winning the trust of customers in the early stage. In order to improve the enthusiasm of old customers to provide new customers, many sales organizations adopt the method of rewarding old customers.

2. Average rule

Use the marketing skills of general interviews to find customers? Just entered the advertising company, in order to survive, this method is adopted. Copy down the list of companies that may become customers in the phone book, and then call one by one to promote them.

The general interview method is the general method. Will this sales promotion technique be adopted? Law of averages? For example, if you visit 10 potential customers, there will be 1 0 customers, then if you visit 100, there will be ten transactions. This sales skill of finding customers is more suitable for novices who have not accumulated customers at hand, and also for new products that have just been listed for large-scale promotion.

3. The power of opposition

Find customers with counter-selling skills. Paying attention to competitors' customers and stealing customers from competitors is one way. This is a process of wits and wits. Rational use of their own resources, form a strong competitiveness, and then use superb sales skills to seize customers, which is talent.

4. Data mining technology

Using the sales skills of data search mining to find customers and using telephone yellow pages to mine customers belong to this kind of sales skills. As long as you pay attention, there are many such materials in the city. Mass media materials such as television, radio, newspapers and magazines.

With the advent of the mobile Internet era, developers use big data technology to cut into the pain points that sales customers are hard to find and create more convenient data search tools.

Yunke is one of them. There are tens of millions of corporate customer directories in the app, which makes it convenient for sales staff to develop new customers and query corporate customer information. Similar to today's headline recommendation technology, it intelligently recommends customer leads according to sales demand, so that sales can get twice the result with half the effort.

13 methods for sales staff to find customers

How do salesmen find customers? Forward advertising method.

That is to say, looking for customers at the consignor and placing advertisements in letters, newspapers, television, books and periodicals at the location of production enterprises and operating companies are called forward advertisements. It is usually placed at the beginning of the year, the end of the month and the prime time when worship begins. The cross-use of letter advertisements and newspaper advertisements can complement each other. Letter advertisements have clear goals and good potential effects, but they lack penetration. For those start-up enterprises, it is difficult for companies to radiate, and newspaper advertisements are just the opposite. Where the letter can't reach, newspapers can see it, and customers can see your advertisement as long as they need it, so that business is easier to talk about. The circulation and radiation of newspapers are many times larger than letters, but the disadvantages of newspapers are that they are easy to be outdated, thrown away and forgotten.

How do salespeople find customers? Second, the reverse advertising law.

That is to say, looking for customers on the receiving side and placing advertisements on the location of the demander's enterprises with letters, newspapers and other media is reverse advertising (looking for customers in reverse). The advantage of reverse advertising lies in the long-distance demand-side market, with few advertising competitors, which is easy to be impressed by customers and will produce benefits when necessary.

Reverse advertising also has an irreplaceable advantage: the special line company sends advertisements and telephone calls to the location of the special line, which is generally easy to impress customers' local accent and nostalgia and negotiate business. Another advantage of reverse advertising is that customers don't need to pay freight in advance, and they usually pay cash on delivery. This method is both economical and convenient. Why not?

How do sales clerks find customers? Third, targeted advertising methods.

In other words, the choice of advertising target should have a goal. As far as the industry is concerned, generally choose heavy goods, large goods production enterprises, such as steel, building materials. Machinery, machine building and chemical manufacturing industries have large shipments and high safety factors. Goods can't be sold, can't fly, are not easy to be deformed and damaged, and are not easy to get wet. In another case, it is known that a company has sent more goods to a certain place, so if it regularly and continuously takes preferential measures in terms of price and service, it will eventually be rewarded. How to find customers is how to find goods. There are many ways to find customers, but in summary, there are only four words:? Advertising? And then what? Relationship? .

? Advertising? Is the premise of finding customers? Relationship? Is the basis for obtaining customers, and? Service? It is the key to consolidate customers and expand the market. Let's talk here first, shall we? Advertising? Method type of.

How do salespeople find customers? Fourth, the radiation advertising law.

Generally refers to the use of books, newspapers and other media advertising. This kind of advertisement has a wide radiation range and a long time limit, but it is expensive, easy to be confused, difficult to highlight, difficult to attract customers' attention, and relatively affects the effect of the advertisement.

How do salesmen find customers? 5. Fax advertising law.

That is, the company's information (such as licenses, certificates, price lists) is purposefully transmitted to enterprises or companies. Send a message first, then talk on the phone, and visit if you are interested. There is a great possibility of business negotiation in this way. The advantages of fax advertising are flexible choice, convenient operation, low cost and cheaper than letters.

How do salesmen find customers? 6. Stealing columns.

That is, the driver provides the phone number of the customer, contacts the customer in the name of the driver, makes his identity public after doing business once or twice, and finally lets the customer admit that you accept you, so that the original driver's customer becomes your customer.

How do salesmen find customers? Seven. Claiming to be relatives to find fault:

That is, the relationship method mentioned above, find friends, folks, classmates and comrades to introduce relationships, or visit at home, give gifts or communicate by phone. In short, customers found through relationships should pay attention to one? Love? Words, pay attention to human etiquette, it is very important to establish friendship.

How do salesmen find customers?

That is, make use of the press conference, investment promotion meeting and fund-raising meeting held by others, make a good relationship with the media, make a name for yourself, and use the light of others to illuminate yourself and expand your popularity. It will not cost money, but also play an advertising role, and may also produce practical or potential benefits and gain customers. ?

How do salesmen find customers? Nine, the secret crossing method.

That's what the art book says? Open a plank road and sneak into Chen Cang? Talk about business at the dinner table, talk about work, talk about business, and pay a courtesy call at home behind your back. This method is more sophisticated, but it is ideal for those who are sophisticated, especially those involved in commercial companies and enterprises.

How do salesmen find customers? 10. Borrow chickens to lay eggs.

That is to say, using old customers to introduce the relationship between peers or sources of goods, so that from one to two, two to four, like pulling peanuts, pulling one plant to get a string, this method is the most appropriate and effective.

How do salesmen find customers? XI。 Horizontal contact method

In other words, we constantly put in letter advertisements or publish freight media advertisements with our peers. Telephone contact or door-to-door negotiation, this method is the experience of doing a special line, and it is also the only way to do a good job in the special line, constantly expanding the visibility and credibility among peers, and not worrying about not doing business. This method is also a shortcut to find goods and the only way for beginners to learn to become classics.

How do salesmen find customers? 12. Long-distance communication and close-range attack methods

That is, long-distance contact with peers, close contact and direct contact with enterprises and companies. Any freight company has difficulty in using cars. If you are close to the parking lot and are familiar with the source of the car, then you can certainly do business that other companies can't. Close face-to-face business talks. If you give people the impression that we are stable, refreshing and professional, then you have succeeded half way. Because someone else delivers goods to you, it must be judged that you are unreliable. Who wants to do business with people who talk big, frivolous and glib?

How do salesmen find customers? Thirteen. Consolidate the customer law.

1, low price, good service, high speed and safety.

2, people-oriented, strengthen emotional communication with the parties, not only pay attention to human feelings, but also give benefits, reciprocate human feelings, interests are fundamental, both give consideration to and complement each other. Only in this way can customers be stable and will not be lost. Human feelings and services are very important and cannot be biased. Without job affirmation, human feelings have no premise and foundation. Lack of human feelings and interests, contrary to the secular and trend, others still ridicule you? Don't know the world? And then what? Work and human feelings are like two legs of a person and two wheels of a car. Without one, you can't travel or go forward.