What are the promotion methods for Taobao online stores?

Nowadays, many friends who open Taobao stores don’t know how to promote their stores and attract traffic. Let’s take a look at Taobao promotion methods with the editor of E-commerce Knowledge Network:

1. Actively Participate in various promotional activities on Taobao site. Taobao organizes different activities in different sections from time to time. Sellers who participate in the activities will get more recommendation opportunities. This is also a good way to increase store popularity and promote sales. For example, Juhuasuan, Good Products, and Daily Specials are all good Taobao promotions.

2. Taobao through train is a paid promotion method frequently used by Taobao sellers. In the early stage of through train promotion, product optimization must be done in order to increase the click rate and conversion rate of the product.

3. Use Taobao customers for promotion. Taobao customer promotion is a good promotion channel. Taobao customers, such as some mothers who work part-time as Taobao customers, are relatively accurate in promoting their private domain traffic.

4. Drain traffic outside the site. For example, Baidu Tieba, QQ group, WeChat group, etc., establish their own exclusive store score operation community, such as "join this group to enjoy VIP preferential price", "new model early access price" and other promotions to attract customers to join. At the same time, with the popularity of short videos such as Douyin and Kuaishou, Taobao sellers can conduct content marketing on these platforms to accumulate fans and attract traffic.

5. Taobao Live. At present, Taobao live broadcast is the development trend of Taobao, and the promotion effect is very good. If you have funds, you can cooperate with live broadcast influencers to sell goods. If you don’t have the financial budget, you can operate Taobao live broadcast by yourself. There may be fewer fans in the early stage, but the key is to rely on long-term operation. and accumulate experience.

Whether you are opening an offline physical store or an online store, it is easier to open a store than to maintain it. Many people feel that it is difficult to make money on Taobao now, especially now that Taobao traffic is getting more and more expensive. As a Taobao seller, if you do not have all kinds of skills, it will be very difficult to open a Taobao store. Therefore, the process of opening a Taobao store is also a process of continuous management and continuous learning.