Clever online promotion activities at the moment of epidemic situation

Since the outbreak of the epidemic in 2020, many marketing practitioners have felt the pressure doubled. The original project plan has been postponed repeatedly. In the face of such force majeure factors, the original project can only be cancelled, not to mention offline activities such as shopping malls and pop-up shop. The expected turning point is too late, and special strategies are needed in special periods. Faced with the pressure, many brands have to change their thinking and explore new marketing strategies under the normal situation of epidemic prevention and control.

As an excellent event planner, online activities are one of the most important means to get customers in marketing, so how to plan a successful online promotion?

First of all, we should understand the definition of online activities: relying on the network, launching on the network; At present, the daily activity of WeChat exceeds 654.38+0 billion, and H5 has become an inevitable activity trend.

The planning case of online activities is divided into two parts: creative case and execution case. General creative projects need 2-3 alternatives. Just clarify the theme, time, platform and how to do it. The implementation plan is the implementation plan of the whole activity process from the project establishment to the end of the activity. Let's take a look at how to hold an online lottery promotion.

Lottery promotion is one of the most widely used forms in online activities, and it is a promotion method that most supermarkets, e-commerce companies and websites are willing to adopt, but buyers are usually skeptical about lottery promotion. So, how to attract more consumers in network promotion?

Product benefits: such as common discounts and promotions.

Gifts and prizes: prizes won in this activity: such as movie tickets, vouchers, shopping vouchers, physical prizes, etc.

Activity rules: clear, detailed, transparent and fair activity rules.

Several problems that should be paid attention to in online lottery promotion;

1. If the prize is attractive, consider adding some large-value products to attract consumers to participate;

2. The lottery method should be simplified, and online lottery activities should be interesting and easy to participate.

3. The lucky draw should inform the participants of the progress and results of the activity in time.

The joint promotion of different businesses can complement each other to some extent.

If used properly, joint promotion can play a very good role in promoting sales, which may require more powerful shopping malls to find other merchants to cooperate more easily.

The establishment of the activity theme must be novel and attractive, and the general activity theme can be conceived from two aspects: festivals and topical events.

Festivals can be organized around national statutory holidays (Qixi, Mid-Autumn Festival, National Day) or artificial festivals (6 18, Double Eleven, Member's Day, etc.). ). Event types are generally real-time hot topics with the help of the Internet, such as Peggy Piggy, the story of Yan Xi Palace, the Asian Games or internal events (new product launch). Hot topic events can be found in Weibo Hot Search and Baidu Search Billboard.

The above activities are expected to help the activists.