What is the relationship between inbound marketing and marketing automation?

Marketing automation can strengthen the effect of inbound marketing.

Marketing automation is a process of using technology to manage and automatically turn potential customers into real buyers. By automating various tasks and workflows in the process of demand transformation, potential customer management, sales and marketing. Marketing automation helps to shorten the sales cycle, increase revenue and improve the return on marketing investment. This is indispensable for the success of inbound marketing.

Potential customers obtained through inbound marketing need to study and evaluate solution options frequently. This is where customers need to be cultivated. You need to invest in building long-term relationships with potential customers and set yourself a goal: when they are ready to buy, they will choose to trade with you. Marketing automation helps you to continuously convey relevant information, so as to maintain the interest and participation of target customers and give them appropriate inspiration until they finally make up their minds to buy.

Marketing automation helps you evaluate potential customers and distinguish between those who are ready to buy and those who need further training. It does this by counting user behaviors, such as demographics, company size, industry, title attributes, email click rate, website visits and content downloads.