What are the advantages and disadvantages of party newspapers in the current competition in the newspaper industry?

The survival and development of party newspapers has always been a commonplace. With the rapid popularization of the Internet era and the changes in the entire world's media ecosystem, this issue has increasingly attracted the attention of many people in the industry. At a macro level, with the growing growth of television media, online media, and mobile phone text messages, the readership market owned by party newspapers is increasingly being squeezed. At the micro level, in the past 10 years, with the increasing prosperity of the newspaper market and the increasing optimization of the media ecosystem, some urban newspapers and evening newspapers have gradually abandoned the "tabloid" routine, actively pursued self-transcendence, and competed to appear in the market as authoritative and mainstream media , showing the style of a major newspaper in the newspaper, increasing the commentary and commentary, improving the ideological connotation and spiritual temperament. Whenever a major emergency occurs, there must be a heavy attack, with lofty planning and "holographic coverage" momentum, giving readers a strong Shockingly, the core advantages that these party newspapers had in the past are now being gradually eroded, eliminated, and weakened by the brutal competition in the newspaper industry.

But party newspapers also face good opportunities under the new situation. The Fourth Plenary Session of the 16th Central Committee of the Communist Party of China for the first time linked news propaganda with the party's governance ability, and the function and positioning of the party newspaper was raised to a new level. The party newspaper is an important governance resource of the party and the vanguard of the media. The general climate of strengthening the party's governance capacity has brought unlimited vitality to the party newspaper to surpass itself and pioneer and innovate. For a long time, in the minds of cadres and the masses across the province, the word "party newspaper" has represented "authority, height and mainstream". If we use this advantageous resource well, we can achieve great results. In fact, some party newspapers were far-sighted and took the lead, and have achieved significant results. For example, in recent years, Nanfang Daily, under the concept of "highly determining influence", has declared that "only by doing something and not doing can you make a big difference"; "Tianjin Daily" stated that "big newspapers cannot be tabloidized, and main newspapers cannot be marginalized"; "Hebei Daily"'s "Do a good job and strengthen mainstream news" has attracted widespread attention.

Whoever has a sense of competition, a sense of innovation, a sense of continuous change, and whoever has a keen market awareness can take the initiative. It needs to be emphasized that for party newspapers, both To strengthen the publicity function and serve as a consultant and assistant to the party and government, and to face the market and expand the industrial functions of the media, we must explore a new newspaper management model.