Is mass blessing a hypocritical routine?

During the Spring Festival, news was bombarded. Many people will receive blessings from relatives and friends during the Spring Festival. However, some people complain that the blessings received are all in groups, and four or six words of good luck and a unified electronic photo album can't bring surprises. Viewpoint:

Blessing should be sincere. For the recipient of the blessing, whether it is sincere or not is a very subjective question. The cognitive styles of people at the two ends of the screen are different, which can easily lead to the misplacement of the understanding of blessings, and the misunderstanding of mobile phones, which straddles the social wall, is even worse. This confusion reflects the side effects brought by the change of interpersonal communication forms in the digital age. Technological changes constantly reshape the customs and habits of the New Year Festival. From New Year's message to customized voice, from personalized emoticons to WeChat grabbing red envelopes, the form of "getting one or two years each" will inevitably make some people feel at a loss. The single form reduces the effect of blessing, and the solidified habit brings a burden to many people. Whether it is racking one's brains to grind words or catching the eye in innovative forms, it has invisibly increased the social cost, and the good experience blessed by the public has gradually been misunderstood. Nowadays, the popularity of social networks contributes to more efficient communication, which is followed by the rapid expansion of friends circle. With the help of the wings of science and technology, our social circle is constantly expanding, but there is no shortcut to heart-to-heart. Although the blessing can be passed on to more people with one click, the one-on-one sense of exclusivity and intimacy is reduced. Virtual socialization expands people's communication, and at the same time, it will limit people to the social mode of staying at home. For true friends and relatives, honesty is the best blessing. Whether it is private or public, it will not affect the intimacy of the relationship. There is more than one form of blessing. Instead of paying attention to the key-to-key world, let's have a face-to-face communication, drop in, make an appointment, give a gift and have a long talk. The form is informal, as you like. Perhaps such a blessing will be deeply rooted in people's hearts. Argument: a simple but carefully edited mass communication may also be regarded as a hypocritical routine; Sharing the good content you see online with new friends may be regarded as opportunistic and ineffective social interaction.