Examples of collaborative e-commerce

The collaborative e-commerce platform of China Agricultural Technology Network uses Internet multimedia technology (video diagnosis media system of agricultural technology alliance) and modern management technology (supply chain management system of agricultural technology alliance) to gather large farmers, bases, cooperatives, upstream and downstream enterprises, manufacturers and customers face to face, share information and cooperate with each other, and provide integrated business activities for enterprises and their partners through the collaborative e-commerce platform of China Agricultural Technology Network, so as to make "supply, production and sales" one-stop. Create an efficient value chain, fully expand in the whole supply chain and even the global network supply chain, realize the global integration of business models and business operations such as raw material production, mining, processing, product design, production, distribution, transportation, distribution, retail, market and service, and build an integrated virtual market.

China Agricultural Technology Network is a system, which establishes an agricultural information service system based on the third-party platform service mode, uses broadband video conference communication tools, runs through terminals and other links, and organically links agricultural materials supply, market brokerage, agricultural products processing, logistics tracking and certification supervision, and finally provides public services for producers and consumers. At the same time, we will integrate the multi-person video consultation system of agricultural experts, the network monitoring system of agricultural production and the re-education system of agricultural online schools, sort out the agricultural strategic process, and realize the traceability system of agricultural products from land to table. The unified registration system of China Agricultural Technology Network, in which all sectors are interconnected to form a closed loop, provides a broad development space and a complete industrial chain for agricultural e-commerce.

China Agricultural Technology Network pays attention to the basic construction of agricultural database, and the collection of database data sources comes from practical technologies in the field of agricultural practice, which fully embodies its value and vitality. It has various forms and rich total amount, which realizes timely and smooth data exchange and ensures that the agricultural e-commerce platform can enjoy information resources and interact in real time.

Agriculture has the characteristics of strong regionality, strong seasonality, low product standardization, scattered producers and low quality. Agricultural e-commerce is very special and complicated. We take the collaborative e-commerce platform of China Agricultural Science and Technology Network as an example, and comprehensively analyze its application process. China Agricultural Technology Network is composed of several functional stations, which run through the agricultural panorama field, from agricultural strategic layout to various application links, interlocking, and completing various exchange activities with high efficiency and low cost.

I. Platform structure

1, regional background management, independent management of county members, and building an independent e-commerce platform in the county;

2. Introduce the mass-sending platform of agricultural brokers of China Agricultural Technology Network to ensure the flow of stores in the big market and take the initiative to mass-send marketing;

3. Introduce the supply chain management system of the Agricultural Federation, so that the value chain information can be shared and worked together;

4. Introduce the communication video media system of the Agricultural Union, communicate and preach face to face, and expand the underlying protocols and interfaces of multi-party communication;

5. Introduce the OA collaborative office system of the Agricultural Federation, and telecommute within the enterprise or between groups;

6. Open up bases and cooperation fields, refine the structure and data of agricultural planting and breeding, and provide professional information services;

7. The columns of business information are finely classified to provide quick release in a fool's way;

8. The product library and company library provide vertical classification, highlighting the interactive management of the store in the background.

Second, agricultural trade links:

Nonggongtong provides users with an online credit platform. Users can not only build online stores with multiple functions such as product display, enterprise promotion, online negotiation and identity authentication, but also gain multiple business opportunities and stay ahead of competitors. The member file system of Agricultural Trade Link is the basic file that distinguishes agricultural trade link members from ordinary members, which reflects and displays some basic qualification information of agricultural trade link members, thus gaining the high trust of buyers and winning more orders! The members' file of Agricultural Trade Link consists of the following parts: company or individual qualification certification information, relevant certificates and vouchers, transaction records and evaluations, enterprise or individual data pictures, credit references, etc.

Agricultural Trade Pass is divided into silver card, gold card and VIP membership level, and there are different services in the following services:

1. Third-party basic qualification certification, detailed qualification certification and transaction evaluation records, and related intermediary guarantee services.

2. Publish real-time advertising space on the official website.

3. After on-the-spot evaluation in official website, there is regional sub-background management.

4. Have an independent second-level domain name enterprise website.

5. Have the right to use the communication video media system, supply chain management system and OA collaborative office system of the Agricultural Union.

6. Open the database of all customer groups of the mass delivery platform.

7. To become the node office of the Agricultural Federation and connect with its customers, the chain service of the Agricultural Federation will get the most preferential treatment.

8. Participate in the supply and demand meeting of the Agricultural Federation and the annual special interview of enterprises.

9. Enjoy the hero stickers of the Agricultural Union (high-end training or study abroad), and the contents of the hero stickers are updated once a year.

Third, the payment angle: the intermediary protection transaction of the integrity file of Nonggongtong to customers.

The parties involved in agricultural e-commerce do not know each other physically, so the whole process of e-commerce is not a copy of commercial activities in the physical world. Online banking, online electronic payment, data encryption, electronic signature and other conditions and technologies play an important and indispensable role in e-commerce. The payment corner includes the following detailed rules and transaction guarantees.

1, general rules for payment angle transactions

2. Overview of dispute resolution of intermediary protection transaction from the perspective of payment

3. Payment Angle Time Rules of Credit Intermediary

Fourth, Bao Tong Agricultural Union:

Nongmeng Bao Tong (1 yuan = 1 Nongmeng Bao Tong) is a prepaid method, which aims to facilitate users to watch or download agricultural video materials and purchase membership services anytime and anywhere.

V spot trading of bulk agricultural products:

Through the internet trading platform, the warehouse receipt is the subject of the transaction, and the quotation is free. The trading system automatically matches buyers and sellers according to the principle of price priority and time priority, which promotes the formation of a unified national market and avoids market risks.

Six, Nongmeng logistics:

Monitor the whole process of logistics and channels, inquire at any time, and manage and communicate with the supply chain management system of the Agricultural Federation in a unified way.

China Agricultural Technology Network cooperates with e-commerce platform to carry out real-name on-site authentication, gather buyers and sellers of planting and breeding, and display agricultural products on the network, from inquiring customers to negotiating, ordering, online payment (collection), promoting services, negotiating transactions and online payment in one go.

Based on agricultural database, China Agricultural Technology Network cooperates with e-commerce platform to cultivate farmers, improve farmers' cultural quality, increase farmers' income, guide agricultural structure adjustment, speed up rural market circulation, extend from providing single technical guidance service to providing comprehensive services such as technology, information, materials, education and training, decision-making consultation, and extend from mid-production service to full-service before and after delivery to guide farmers' prenatal adjustment. Guide farmers' production, help farmers to sell after delivery, participate in and promote agricultural industrialization, promote agricultural production enterprises, circulation enterprises and agricultural products production and processing enterprises to save energy and tap potential, improve work efficiency, standardize team management, open up new markets and new customers, strive to establish a green and environmentally friendly society, develop organic agriculture, improve social benefits, and realize agricultural informationization, industrialization and modernization.