Tourism project planning scheme

In order to better satisfy tourists' various travel desires and promote the team atmosphere of tourists, this tourism project planning scheme is specially formulated. The following is my tourism program planning scheme, welcome to refer to.

The first part: the planning scheme of the "Tour Here" tourism project.

I. Programme overview

1, program name: "Enjoy your trip"

2. Program section: ① Travel is the freshest.

Enjoy the trip (climbing Mulan Mountain)

How much do you know about travel?

④ Walking blade

3. Program duration: 25 minutes

4. Audience platform: Hubei Radio and Television Integrated Channel.

5. broadcast time:?

Second, the program conception

1, travel is the freshest

Show the latest travel news, travel anecdotes and pictures of scenic spots all over the country or around the world. (5 minutes)

2. Enjoy the trip (Mulan Mountain)

The tourist attraction to be introduced to you in this program is Mulan Mountain. The experience tour is divided into three parts: ancient village adventure, legend of strange rocks and villa garden (duration 10 minute).

3. What do you know about travel?

Recent tourism hot list, travel tips, etc. (5 minutes)

4. Travel blades

The weather last week. (5 minutes)

Third, the purpose of the plan.

Promote Wuhan and its surrounding tourist attractions.

Fourth, the program positioning

Mainly in tourism, history, culture and exploration. Guide the audience through the introduction of the host, and let the audience explore the scenic spots and historical legends with the host, dig deep into the tourism culture, show the characteristics of the scenic spots in the form of documentaries, and strive to achieve the most timely tourism information, the most humanistic tourism care, the most practical tourism knowledge and the most in-place tourism guidance.

Verb (abbreviation of verb) program style

Interact with the audience happily, easily, intellectually and interestingly (the host introduces the magic, famous scenic spots, entertainment items and anecdotes on the journey for the protagonist, and requires short and pithy, precise, peculiar and interesting)

Six, broadcast content

(A), travel to see the freshest.

Main contents:

In the form of news broadcast, the host shows the audience the latest tourism news, anecdotes about tourism and pictures of scenic spots all over the country or around the world with ease and pleasure.

Enjoy the trip.

Main contents:

The tourist attraction to be introduced to you in this program is Mulan Mountain. Accompanied by a tour guide who is very familiar with the culture of Mulan Mountain Scenic Area, and invited two other guests (two college students, a man and a woman) to form a tourism team and start traveling. Tourism slogan:? Castle Peak Range Rover, enjoy this trip! ?

Tourist: the host, a tour guide and two guests.

Watch the process: buy a ticket? Guzhai District? Stone scenic spot? Garden area? Shanzhuang district

As an experiential program shooting form, you can shoot one or two on the road or in the car. The host leads the guests to tell the historical legend of General Mulan, which can give the audience the feeling of traveling all the way.

1, buy a ticket

The host buys tickets, prompts the ticket price and scenic spot level, and introduces the geographical location and historical legend of Mulan Mountain. The host should be curious about what he has seen and heard, (the guests should cooperate with the dialogue) and learn about the curious things as an ignorant person and introduce them to the audience.

2. Explore ancient villages (Guzhai District)

Introduction to Guzhai District: It twists and turns at the top of the main peak, with an altitude of 582 meters and a total length of 5 Li. Built in the Kaiyuan period of the Southern Song Dynasty (1259), it was originally a beacon tower. Xianfeng three years in Qing Dynasty (1853), it was built to prevent Taiping Army. This is a veritable ancient village used for military defense. Since then, with the prevalence of religious activities, temples have been built year by year, forming many scenic spots with magical colors.

The main scenic spots in Guzhai District are Tianmen, Nantianmen, Mulan Square, Mulan Pavilion, Ertianmen, Santianmen, Jindingfang, Huang Yu Square, Huang Yu Cave, Lingxiao Street and Lion's Nose Cave.

According to the order of these scenic spots, the tour guide will lead them to visit one by one.

Shooting requirements:

1: The camera follows the host. First, briefly introduce the overall situation of Guzhai District (the tour guide can introduce it a little). Then the host starts to play under the guidance of the tour guide (or the preset route). In the process of playing, try to think of yourself as a storyteller and always pay attention to convey what you have seen and heard to the audience. Guests can communicate with their hosts at any time. Photographers should always communicate with the host and pay attention.

2. Shooting should highlight the mystery of the ancient village. The dialogue between the host and the tour guide should show the exploration of the story behind the scenic spot.

The cameraman is interested in the wonders of the scenic spot, such as (? Mulan Square? 、? Mulan Pavilion? 、? Lion nose hole? ) For special shooting, try to shoot at a fixed position by pushing and pulling, and be sure to find the left image point when moving the position.

3. Legend of Strange Stone (Stone Scenic Area)

Stone Scenic Area: There are many strange stones in this mountain with different shapes, and with the ancient folklore, it is quite tangible and fascinating. In the whole rocky scenic area, the 1090 stone steps are connected in series by walking, and visitors can climb the stone steps to enjoy the scenic spots such as nail face, face stone, phoenix crown stone, golden toad stone, chessboard stone, arrow-piercing stone, giant Buddha stone, Baiyun cave and Taizi cave.

Because there are many strange rocks in Stone Scenic Area, it can be chosen as a key tourist attraction. In particular, the chessboard stone, chessboard-shaped Tai Chi, stands in the air at the top of the cliff. It is said that General Mulan often went to this huge rock to play chess with his friends after returning from disarmament.

Shooting requirements:

1: When shooting, the strange and dangerous characteristics of the strange rocks were highlighted. The host told his true feelings while climbing the mountain, and the guests were also interviewed here.

2. It is necessary to highlight the similarity of grotesque stones, especially the legend of chessboard stones. According to the introduction of the tour guide, it is said that you should find the corresponding lens when performing. In this way, the film can stimulate the curiosity and yearning of the audience.

3. The host can also interview the mountaineers on the roadside randomly, and form interaction by expressing the real feelings of tourists, rendering emotions and enhancing the audience's yearning.

4. Villa Garden

Villa area: There are dishuiya, Longtou Stone, Panlong Bamboo Crouching Tiger Stone, Shuanglong Pavilion, Jianbi Stone and other scenic spots, and there are nearly 20 summer resorts.

Garden area: there are ancient Haohanpo, Crystal Palace, Jiubei Stone, Da 'erwo, Sanyanjing, Xiamashi and other scenic spots.

Shooting requirements:

Don't focus. The camera moves with the travel team to shoot, and the shooting angle can be more atmospheric.

(During the program, you can insert an interactive platform with short messages and prizes. )

(3) How much do you know about tourism?

Main contents:

Recent travel hot list and travel tips.

Best travel ranking:

Announce the most suitable and popular tourist attractions in the near future.

Travel tips:

(1) Tickets and routes for Mulan Mountain Scenic Area in this issue.

(2) How to choose the mode of travel, how to prevent carsickness, how to prevent sun exposure, how to skillfully bring water, how to skillfully open snack bags, etc.

(3) Friendly tips to guide people to spend in tourism.

(4), stroke blade

Main contents:

The weather last week.

Seven. Procedural requirements

1, moderator: moderator, with certain travel experience, good at discovery and exploration, strong language organization ability, responsible for threading the needle.

2. Tour guide: We can invite the person in charge of the tourist area, local villagers or professional tour guides who know the scenic spots very well to introduce us to the tourist attractions, interpret the tourist culture and explore the tourist characteristics.

3. Guest: You can invite two college students, a man and a woman, who are young and sunny and like to travel.

Chapter 2: The planning scheme of "Take You to China" tourism project.

First, the program planning background

With the acceleration of the pace of life in modern society and the tension of life in metropolis, a considerable number of tourists are full of yearning for spiritual relaxation. As a sunrise industry, tourism will flourish. With the development of economy and the improvement of people's living standards, higher requirements are put forward for their own quality of life. Tourism is an important choice to improve people's quality of life. Tourism program resources are inexhaustible, which ensures the sustainability of the program. At present, although some domestic TV stations have set up tourism programs, they are not large in scale and have not yet become a climate. And there are few variety shows with tourism as the theme. However, it is necessary to establish a file focusing on entertainment and leisure, bring the latest tourism consultation and provide tourism service information, and build a platform for tourism developers and audience media to achieve a win-win situation. At the same time, diversified themes are integrated into the program, which makes the coverage of the program wider and improves the competitiveness of the program with the same type of programs. Create a unique brand and create a new atmosphere of tourism festivals.

Second, the program name and positioning

1, program name "Take You to China"

2. Program type: entertainment variety,

3. Program theme: Give full play to entertainment. Enhance interactivity and participation, and enhance the visibility of the program. Provide tourism service information, present a multi-angle and multi-angle visual feast for the audience, serve the public and repay the society.

4. Program positioning: for children, young people, middle-aged and elderly people who like to travel, close to the masses, close to life and close to reality. The program is divided into two parts: outdoor reality show and quiz. Create a happy atmosphere.

5. Program style: entertainment with tourism.

6. Program slogan: Take you to China, and you, me and him have fun.

Third, the specific composition of the program.

1, Section 1 "Super Tour Guide"

There are three participants in each issue to select outdoor super tour guides, and the winner can get prizes provided by sponsors. Four guests and four audiences were invited to wear T-shirts of different colors, representing different units. Support their respective guests. Let's watch the competition process of the three players together. At different stages, a guest guessed who could become a super tour guide and could discuss with his supporters behind him. Three contestants are stationed in the tourist area to provide services and help to local tourists. The task is set to be completed within a certain period of time, during which the crew will deliberately create a small accident to test the adaptability of the contestants. Play a spoof program for entertainment. It also promoted the tourist attractions very well. Attract more tourists. (If necessary, you can shoot in continuous shooting or at the same time, and use montage editing techniques to make the picture more coherent. Finally, the super tour guide judges outdoors. If you guess wrong, the guests at the meeting will be punished. Finish this column in a relaxed and pleasant atmosphere.

2. Section 2 "The scenery there is unique"

Invite four couples to the stage to show their skills first. Attract more children, young people, middle-aged people and the elderly. Covered by location reporters, choose a scenic spot every week, let photographers follow the location reporters for interviews, give a more comprehensive introduction to the tourist attractions, and let the audience experience the local customs and culture through TV. From a variety of contents and perspectives, we try our best to show the beautiful pictures to the audience, so that the audience can feast their eyes on the TV screen and enjoy the beautiful scenery. At the same time, on-site reporters and presenters participate in relevant interesting questions and answers, so that guests can complete the questions in the form of rushing answers and learn new knowledge in happiness. Highlight the entertainment knowledge of the program. Where ethnic customs are involved, guests can be invited to learn ethnic dances and songs together, and local games can also be put on the stage for interaction. The host will tell the audience more travel information, travel guides, affordable and convenient food and accommodation information, and many small details to serve the audience, so that everyone can make all preparations before departure. It also stimulated the development of tourism. The winning family will receive a travel fund. Bring out the enthusiastic audience outside the venue and send beautiful gifts on the spot.

Four. Establishing mechanisms and allocating resources:

Column operation mechanism is the soul of column operation. In the future, the basic operating system of "Show You China" column should implement producer system, which is more conducive to clarifying the attributes and use rights of people, money and things. The integration and utilization of mechanism and resources is the key to column planning, which solves the problems of how to do columns and who will do them. Incentive and restraint measures can only be effective if they are systematic and complete. In fact, the analysis, orientation, development and utilization of personnel quality is also an effective way to discover and stimulate the potential of personnel. Its scientific nature determines the health and sustainability of column operation. According to the broadcasting frequency and workload of the current column, the personnel combination needs to be responsible for editing 1 name, director 1 name, camera crew, post-production 1 name, location reporter 1 name and host. After the producer system is implemented in the future, it is necessary to rely on the income generated by the column to support the entire editing team and the use of daily equipment and vehicles. Linking salary, bonus and welfare with column income has greatly promoted the staff's awareness of creating fine products and generating income. Only in this way can we form a virtuous circle and reap the social and economic benefits of the column.

Verb (abbreviation for verb) target audience

The audience of entertainment and leisure columns usually comes from a wide range. Judging from the content composition of the program, the overall style of this program tends to be relaxed, fashionable and entertaining, which is more in line with the appetite of young people. However, because its content grade is more suitable for groups with stable income from the income level, and the interaction with families can stimulate the enthusiasm of children and the elderly. Therefore, blocking tourist entertainment programs has broken the boundaries of targeting only young tourists in the past and has penetrated into people of all ages.

The reason why the column defines the audience as people with stable income is because with the development of society, their outlook on life is also changing and they are pursuing a healthier and more harmonious life, so they will pay special attention to diet and tourism.

I believe that the above audience positioning can not only ensure the number of the audience, but also ensure the quality of the audience. Every Saturday night at 20: 30 is divided into periods with high startup time. After watching a series after dinner, my mood still needs to be buffered. This is the time when the family sit together and chat while watching TV. So during this time, they need to find a TV program that they think is very suitable for their lives to kill this time. Over time, coupled with the attraction of the program itself, they will form the habit of watching the program and become a regular audience of the program.

Six, operating income column:

1. At the beginning of the column establishment, the advertising department of this site can designate an advertising company to act as the agent for this column. After the column has a certain strength (economic and social benefits), the column can bid for the advertising time in the column in the market according to the actual situation.

2. Continue to take the road of joint programs through social forces, so that columns can increase their influence and income at the same time.

3. implementation? Personalized columns and quality programs? The strategy is not only to do a good job in the program, but also to adjust the column structure and integrate the program resources, so that the limited program time can get as many income-generating resources as possible and attract advertisers' advertising investment. Such as column special broadcast, sponsored broadcast, title column and time slot advertisement, TV classified advertisement releasing real estate information, car dealership quotation, etc. Increase advertising revenue through brand image of channels and columns. The brand management of columns should have strong innovation ability. The goal of innovation is to form one's own style and strengthen brand image. We should work hard on the content, and only by constantly improving the quality of the content can the new column become a new brand.

Seven, the host style

1. There is a man and a woman. The male host should be humorous, sunny and handsome, and the female host should be young, lively, beautiful and friendly, forming a unique hosting style. The host should be generous, confident, caring and deeply loved by children and the elderly.

2, the language style is humorous, the two hosts should be tacit partners, and the language connection is smooth. Use popular and lively language and spoken language that conforms to language habits, and avoid uncommon and complicated vocabulary.

Seven, shooting requirements

1. On-site shooting: use a tripod to shoot in the live broadcast room, set up multiple cameras in different directions, and appropriately use push, pull and shake lenses. Scene setting should highlight the theme of tourist destinations in this period.

2. It is required that the camera lens must follow the reporter during the location shooting. In the process of shooting scenes, you should shoot with a camera lens, and the picture composition must be rich and full.

When a location reporter goes out to cover a story, the live report must be natural and smooth, and the introduction should be clear. Photographers should strengthen the description of the details of the scene.

Nine, column packaging design

1, title: highlight the logo and characteristics of the column, about 15 seconds.

2. Program promo: It will be broadcasted in our station to show the program features and the image of the host of "Take You to China" for about 30 seconds.

3. Summary: The format is fixed and connected with the opening picture. The content is a brief reminder of the broadcast content of today's program, with music and explanation.

X. program flow

1. Broadcast time: every Saturday at 20: 30.

2. Program duration: one hour. Including advertising time.

3. Production process: pre-shooting and post-production. The pre-shooting process is mainly completed in the photo studio and outdoors. Post-production is mainly computer processing and other procedures.

4. Broadcast process: publicity title-daily content summary-program content-end and next program preview.

XI。 Plan promotion

The promotion of the column is accepted by the audience as quickly and deeply as possible through the comprehensive speculation of the subject and object of the column. This mainly includes subject promotion and object promotion. Discipline improvement. We should consciously cultivate and hype the host, reporter, director and column itself. Through the publicity of film and television and print media, the visibility of the column will be improved and a satisfactory platform will be established. You can also do public welfare activities and audience interaction activities in the name of columns. Object promotion. Is to vividly reflect the theme of the program. Consciously refine the hype information of the program content, so that the program content forms a social hotspot and hot topic.

Life is colorful, and the column "Take You to China" is also devoted to meeting people's entertainment needs and serving the development of society. "Take You to China" will be delivered with its warm and thoughtful service and colorful content, and establish a good interactive relationship with the audience, so that audience friends can not only enjoy it visually, but also learn a lot of relevant knowledge from it, making people's lives not only lively, but also wonderful.

Chapter 3: Tourism project planning scheme of "tourism vane"

I. Programme overview

1, program name: tourist vane

2. Program section: ① Travel news (travel tips) ② Travel sounds and colors ③ Enjoy the trip.

3. Program duration: 25 minutes

Second, the program positioning

Mainly concerned with tourism news, tourism knowledge and tourism exploration. Lead the audience through the introduction of the host, and strive to achieve the most timely tourism information, the most humanistic tourism care, the most practical tourism knowledge and the most in-place tourism guidance.

Third, the program style.

Happy, relaxed, knowledgeable and interesting entertainment chat program. Emphasize interaction with the audience and attract tourists. Introduce magical and well-known scenic spots, entertainment projects and anecdotes, which should be short and concise, and pay attention to precision, strangeness and fun.

Fourth, the program conception.

1, travel news

Broadcast the latest tourism-related information, and show the latest tourism news, anecdotes, etc. in China or around the world.

Travel tips

As a small part of the travel newsletter, broadcast the latest hot list of national tourism and the weather in the latest hot areas plus two or three travel tips, each with 50 to 120 words. For example, how to choose the mode of travel, how to prevent carsickness, how to prevent the sun, how to bring water skillfully, how to open the snack bag skillfully, and give guiding and friendly tips to people's consumption in tourism. (8 minutes)

2, swim sound swim color

Watch tourists travel around the world and perform a wonderful life. Including travel stories of college students, people from all walks of life and even stars. (5 minutes)

3. Enjoy the trip

This section introduces the unique tourist attractions to the audience, so that the audience can enjoy the great rivers and mountains of the motherland and the world in hearing. This edition sets up a viewing process around a fun place, introducing how to get there, what to eat (special snacks), local customs, places to see in the scenic spot, what season is suitable, anti-fraud film technology and other issues that all tourists care about to satisfy the audience's curiosity. (Duration 12 minutes)

Attachment: information search channel 1, news of BTG and China Tourism News Network (timeliness).

2. The sound and color of BTG, the star travel of BTG. (no.

The timeliness is very demanding, but it needs to be innovative on the premise of quality)

3, travel network first play (no timeliness), travel news travel food.

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