The Concept and Understanding of "SMS Website Sales"

165438+20061October 30

Sina SMS URL is the domain name of the enterprise (or individual) on SMS.

Users can input the keywords they want to query through their mobile phones (generally, enterprises, products, trademarks, brands, etc.). ) and send it to the national unified short message number 98888 1 14, so that it can inquire about the short message service platform of the relevant enterprises (or individuals) who bought the keyword in the local or other regions, that is, the registered Sina short message website, so as to realize the short message communication between users and enterprises.

Based on the networks of China mobile operators (China Mobile and China Unicom), Sina SMS website has established hundreds of city vocabularies at or above the prefecture level according to each independent telephone number area code, which provides extremely rich keyword resources for enterprises and institutions in all walks of life and at all levels.

Compared with Internet search, the feature of Sina SMS website is that the same keyword can be registered separately in each city or uniformly in the whole country, which creates conditions for sub-enterprise and sub-regional marketing.

How to use Sina SMS website?

165438+20061October 30

Register a Sina SMS website. For example, Wang Fu Hotel in Beijing, he can register hotels, hotels, Wang Fu hotels and Wang Fu hotels in Beijing. Consumers only need to send any of the above keywords to 98888 1 14, and they can realize the customized functions such as query. Receiving information is free, and sending information operators charge 0. 1 yuan/article.

The operation method is as follows:

Note: Description of mobile phone inquiry

National registered keywords: (for example: Wang Fu Hotel)

National mobile phone users can directly send "Wang Fu Hotel" to 98888 1 14 for inquiry.

Keywords registered locally: (for example, a fitness center in Beijing registered the local word "fitness")

Beijing mobile phone users can directly send "Fitness" to 98888 1 14 for inquiry.

Mobile phone users in other regions can directly send "Beijing+Space+Fitness" to 98888 1 14 for inquiry.

What's the use of Sina SMS website?

165438+20061October 30

1. Establish a brand-new information publishing platform.

Respond to customers' all-round inquiries about products and services through Sina SMS website for 24 hours; Give customers and enterprises a simple communication platform. Provide practical functions based on Sina SMS website, such as weather query, IASK search and so on.

2. A good helper to collect potential customer resources.

1. Statistics can be made according to customers' visiting keywords, locations, etc. All mobile phone numbers that visit Sina SMS website will be recorded and saved. Precision marketing can be carried out by another website owner.

2. Carry out short message interaction such as lottery and voting in combination with various forms of market activities to improve the effect of activities and collect a large number of potential customer resources;

3. Through the comparative analysis of the regional distribution of tourists, the important market expansion areas have been found.

Third, WAP self-built site function-mobile Internet access will become the most convenient and fast way to browse.

Sina SMS website provides customers with a complete free WAP website building solution and practical platform.

1. Simple website building function can be realized by filling in words and pictures. It is easy to build and maintain the station.

2. Oversized enterprise mobile websites. Independent website, optional columns and controllable pictures. As long as there is a mobile phone signal, you can find the enterprise mobile phone WAP station through Sina SMS website platform.

4. SMS business card function

1.24 hours will not forget to bring, the embodiment of identity and taste.

2. Directly occupy the names of local business cards on a first-come-first-served basis.

3. Let the receiver omit the input link, which is easy to use and environmentally friendly. ...