2021 Hefei City Nighttime Economy Consumption Season Huimin Interaction Summary-Time

Hefei friends, look here. This year’s Hefei night economy consumption season interaction is about to begin. There are more than 50 activities in one ***. Everyone can choose to participate according to their own preferences. There are live broadcasts and wired ones. When purchasing online, not only friends from Hefei, but also friends from other regions can learn about it. More than 50 night-time economic consumption seasons were launched in Hefei

On the evening of July 16, the launching ceremony of the 2021 Hefei night-time economic consumption season and the awarding ceremony of the _Jie National Nighttime Economy Demonstration Street were held in _Jie Sheng, Baohe District The opening marks the beginning of the "14th Five-Year Plan" and shows the charm of Hefei's nighttime economy.

This nighttime economic consumption season activity is based on the principle of "government guidance, business participation, and market operation" and focuses on the five major scenarios of "night shopping, night products, night tours, night appreciation, and night fitness", relying on the current There are characteristic neighborhoods, commercial complexes, cultural and sports venues, etc., and a series of night-time economy promotion activities are carried out to explore new driving forces for urban development, tap into new potentials of consumption supply, cultivate new consumption hot spots, and comprehensively develop Hefei's night-time economy.

Starting from the launch ceremony on the evening of July 16, from July to September, we will continue to launch "summer night shopping, 'eating and broadcasting' without closing, boutique night tour season, late-night literature and art, night entertainment There are more than 50 key activities under the five themes of "Healthy Summer Tour", and UnionPay subsidies for the benefit of the people have been introduced, which not only enriches the nightlife of citizens, but also brings a variety of discounts. At the end of the consumption season, around the five major scenes, the Hefei City Night Economy Map, the 2021 Hefei City Night Economy TOP List, Hefei Night Economy Internet Celebrity Check-in Points, etc. will be continuously updated and released. 2021 Night Economic Consumption Season in Hefei City

(1) Summer Night Shopping

1. "Millions of Party Members Consumption Helps Farmers" Luyang Specialty Agricultural Products Shopping Season

< p>Hold time: July 12th - July 30th

Activity platform: Luyang Happy Shopping·Sipailou Big Business District WeChat Mini Program

Activity content: One million party members are High-quality agricultural product endorsement, high-quality agricultural products from merchants in Shigang and Linquan are available online, and the government provides agricultural subsidies of 20 yuan per order.

2. "Love Shopping on Chinese Valentine's Day at Sweet Prices" Jewelry Department Store Live Broadcast Theme Event

Hold time: August

Event platform: Luyang Happy Shopping·Four Archways Big Business District WeChat Mini Program

Event content: Love is determined on Chinese Valentine's Day, and love is confessed with "gifts"! Luyang District Shopping Mall cooperates with major gold and jewelry brands to launch a live broadcast operation. Jewelry at low prices, love is just for you!

3. "Digital Back to School Season" digital product recommendation theme event

Hold time: August

Sponsor: Luyang District Home Appliance Store, Online Huaihe Road Alipay Mini Program

Event content: Prospective college students enter the online Huaihe Road-"Digital School Season" certification theme. After successful certification, you can receive 3C Digital Carnival Vouchers.

4. "Hi-Buy Luyang" Time-honored Brands

Held time: September

Organizer: Luyang time-honored merchants

Event content: Time-honored brand garden parties, time-honored brand IP exhibitions, and time-honored brand T-shirt special catwalks were staged in turn; Xiaohongshu bloggers visited Luyang time-honored merchants to experience the most worth checking-in Luyang time-honored brands; grab the surroundings of time-honored brands for free, and enter the online Huaihe Road Alipay during the event The mini program allows you to grab mobile phone cases, sachets, fans and other time-honored peripherals for free.

5. Kaleidoscope and the 3rd Wanda Plaza Summer Fun+

Held time: July-August 2021

Organizer: Hefei Baohe Wanda Plaza

Activity content: Hefei Baohe Wanda Plaza will carry out 7.16-17 Super Member Day, 8.13-15 Fan Double Day, Water Splashing Battle, This is Street Dance, and Cat Adoption focusing on youth and family customers during the summer. A series of activities such as the plan are linked online and offline to drive customer flow and sales in shopping malls in an all-round way.

6. Huiwan 716, Super Half-Year Celebration

Hold time: July-August 2021

Organizer: 100 Binhu Shopping Center< /p>

Activity content: Super value in-app purchase coupon package package, 10,000 coupons for three business categories including department stores + family portraits + home appliances, carnival at low discounts on hundreds of products, and a major bank payment alliance. Fluorescent runs and shopping draws set off summer excitement.

7. Hefei Fangyuanhui (Binhu) Super Brand Month

Hold time: July 16-September 21, 2021

Organizer: Hefei Fangyuan Hui (Binhu)

Event content: Hefei Fangyuan Hui (Binhu) holds super brand month activities from July to August, and jointly carries out gold and jewelry festivals, such as on-site retail, catering, entertainment and other businesses. Promotional activities such as the sports buying season, full "eating" power, free gifts for full quotas, Chinese Valentine's Day confession season, summer fun party, etc.; Hefei Fangyuan Hui (Binhu) 11th anniversary store celebration will be held in September, linking with on-site catering merchants Carry out consumption-promoting activities such as Fangyuan Food Club.

8. Mid-year Super Fun Party

Hold time: July 10-July 18, 2021

Organizer: Baidu Xinyue City

Activity content: Carry out activities such as the Enjoy 8.8 Super In-App Purchase Club, Champion Good Sons and Daughters Tour, 49 for 100, super discounts on department stores, and free movie viewing.

9. Suguo mid-year sale

Hold time: July 15th - July 21st

Organizer: China Resources Suguo Supermarket

p>

Event content: During the event, the business hours will be postponed to 0:00, online and offline will not close, and members will get 50 yuan back if they exceed 298 yuan in a limited number.

10. Yonghui Supermarket Mid-Year Celebration

Hold time: July 21st - July 25th

Organizer: Yonghui Supermarket Hefei store< /p>

Event stores: Anhui Yonghui Supermarket’s Hefei offline store carries out a series of activities such as hot-selling products, buy one get one free, and full box price.

11. Mixc Chinese Valentine’s Day Promotion and Sixth Anniversary Store Celebration

Hold time: July 21st to July 25th, September 24th to September 26th

Organizer: Hefei China Resources Vientiane City

Activity content: The Chinese Valentine's Day promotion introduces group buying coupons, gold deductible inlaid discounts, beauty gifts, multiple points; the sixth anniversary store introduces store celebration gift coupons, digital Instant discounts when the purchase is made, lottery draws when the purchase is made, gold deductible inlaid discounts, beauty gifts when the purchase is made, and multiple points.

12. Swan Lake Wanda 9th Anniversary Carnival, Romantic Chinese Valentine’s Day

Held time: July and August

Organizer: Swan Lake Wanda Plaza< /p>

Activity content: 9th Anniversary Carnival, unite all merchants to open the Swan Lake Wanda 9th Anniversary Carnival with the lowest discount of the year, gratitude feedback, in-brand purchase event format, and specialize in promotions such as 10% off when sold out, etc. ;Romantic Chinese Valentine's Day, focusing on the romantic star idea, integrated packaging and promotion of jewelry, clothing, and beauty.

13. Carrefour Supermarket’s 26th Anniversary Celebration Series Promotional Activities

Hold time: July 16th - August 20th

Organizer: Carrefour Supermarket

p>

Event content: Crazy 567, buy Dyson when shopping; get discounts when you purchase more,

Beer, snacks and other discounts will be discounted; member stores can participate in the anniversary celebration when you spend more than 88 yuan Lucky draw, summer shopping promotions, 50% off the second item and Oktoberfest promotions.

14. Great deals for the cool summer are coming

Hold time: July 12th - July 25th

Organizer: JD Super Experience Store< /p>

Activity content: Jingdong Electric Super Experience Store will release a total of 2,000 subsidy coupons + 2,000 Jingdong welfare coupons, with a total value of 400,000 yuan (government 200,000 + Jingdong 200,000, 200 yuan off for purchases over 2,000 yuan), and pass The "Government Subsidy + JD.com Discount" double promotion offers profit sharing, giving consumers real "real low prices, real benefits."

15. Street Fun GO Tianjie

Held time: July 10th - the end of August

Organizer: Longhu Yaohai Tianjie

p>

Activity content: Carry out the "Street Fun Show

Fun GO Tianjie" consumption promotion activity, and carry out night market popular activities in the square outside Tianjie. The activity format is supermarket type (people's livelihood products, summer Japanese fruits, beer cold drinks, etc.), food and beverage tastings, groceries (Sanfu, anniversary store products), children's games and other business formats, combined with evening program performances, enrich the popularity of the outer square and provide surrounding residents with a lively night market experience in summer.

16. Warm August Romantic Reunion

Held time: August

Organizer: Meiyijia Convenience Store

Event Content: Get discount coupons when shopping through the Meiyijia mini program, members participate in the lottery, and the highest winning order is free of charge! Accompany you every night!

17. China Lawson’s third anniversary

Held time: July

Organizer: Zhongshang Lawson Convenience Store

Activity content: Internet celebrity products are on sale starting at 1 yuan! Grab coupons for 1 yuan when spending 69-30 yuan! The second item of the popular skewers is half price! Hot-selling items + 3 yuan redemption! 24 hours a day and night, making summer hot!

18.COOL is a blast for a few weeks

Hold time : July, August, September

Organizer: Linjimen Store

Event content: buy three get three free of freshly ground coffee, special sale on designated drinks, 3 off barbecue items over 15, oden cooking Special sale; 30% off on selected beers.

19. Sinopec Hefei "Good things come in pairs in a summer storm"

Held time: July and August

Organizer: Yijie, a subsidiary of Sinopec Hefei Branch Convenience store

Activity content: Special marketing of electronic coupons, Anhui Petroleum APP card binding customers, free vehicle wash coupons for purchases of 200 yuan or more; marketing of special discount coupons for 20 yuan off for designated series of products with purchases of 50 yuan or more; 99 20 yuan off, 30 yuan off 99, designated product discount coupon marketing; designated hot-selling special promotions.

20. Preferential activities of PetroChina Hefei Company

Hold time: July 20-September 15

Organizer: Gas station affiliated to PetroChina Hefei Company

Activity content: Personal name card customers who recharge 780 yuan or more offline at the Xinghua, Beimen, Shuntong, and Dianzhong Road activity sites and consume 200 yuan in gasoline with the card will receive designated products worth 68 yuan; If you recharge 1,680 yuan offline at the event site and spend 200 yuan on gasoline with the card, you will get 168 yuan of designated products as a gift. Each card is limited to one time; at PetroChina stations, if you refuel for a certain amount, you will get non-oil products, and if you recharge a certain amount, you will get non-oil products.

21. CNOOC Hefei "Cool Summer"

Held time: July and August, 17:00 every day to 7:00 the next day

Organizer : Gas stations in Hefei area affiliated to CNOOC Anhui Company

Activity content: If you recharge a certain amount of gasoline and CNOOC cards in a single time, you will receive 40 off 20 electronic coupons, 100 off 80 electronic coupons, etc., which can be purchased at convenience stores Select designated products within. There are also activities such as free car wash for top-up and free car wash for refueling. < /p>

Activity content: "Yuexinqing" high-quality fuel is online, a new driving experience! New members can immediately enjoy 26 yuan discount on oil and merchandise. Some gas stations will receive designated products as gifts when you recharge a certain amount at night.

(2) "Eating and Broadcasting" is open

23. The 2nd Urban Good Life Festival of _ Street - and the 8th anniversary theme event of _ Street

Held Time: July 16-August 15, 2021

Organizer: Hefei_Jie Culture Tourism Development Co., Ltd.

Main content:_Jie Baijia Banquet;_Jie Cup Egg-cracking contest; traditional folk custom performance; immersive drama performance; _ Street Second Bar Festival, etc. A series of themed activities to pay tribute to a better life.

24. Heping Road Community Summer Festival

Held time: July and August

Organizer: Heping Road Community

Event content : With the theme of "The flavor of fireworks in the world is the most touching to the hearts of mortals", the "Four Side Food Fireworks in the World - Heping Road Specialty Food Festival" and "High Beer Summer

Let's have fun together - Heping Road Lobster Beer" are carried out in the community Festival", "Human Fireworks Fair - Heping Road Slow Life Fair" and other activities.

25. "A prosperous summer" Luyang's first Lobster Festival theme event

Held time: August

Organizer: Hefei Vanke Plaza, Hefei Luyang Wanxianghui, Xintiandi Plaza, Runyijia Plaza

Activity content: Well-known lobster merchants and department stores in Luyang District will launch Luyang’s first lobster festival. There will be many fun and interesting lobster-themed activities, including traveling exhibitions, eating Shrimp discounts and more.

26. Late Night Canteen Festival

Held time: August

Event platform: Online Huaihe Road Alipay applet

Activity content : We will distribute night dining theme consumption coupons around Luyang District’s “Celebrity Internet Celebrity Stores”, Luyang time-honored brands and major brand catering merchants.

27. Bar Culture Festival

Hold time: August

Organizer: Lao Newspaper Hall 1952, Investment·Luzhou Yiku

Activity content: Literary bourgeoisie pub + fashionable slow bar + music restaurant, with colorful drinks, colorful lights, special food, etc., experience the trendy nightlife of Luyang.

28. "Mid-Autumn Festival with Flowers and Full Moon" themed consumption coupons

Held time: September

Event platform: Online Huaihe Road Alipay applet

Activity content: Shopping can be more complete when you encounter consumer coupons during the Mid-Autumn Festival! Focusing on Luyang food merchants, the online Huaihe Road Alipay mini program will distribute Mid-Autumn themed consumer coupons.

29. "Stand Wan'er BBQ Night Market" catering promotion event

Hold time: July 30-August 1

Organizer: Chuntai Street

Activity content: At the end of July, the "Stand Wan'er BBQ Night Market" barbecue food season event will be launched, and nearly 6 large-dining merchants will be united in the neighborhood. The mini program will launch barbecue set meals for a limited time, and WeChat interactive lottery will give away king meals, etc. During the event, personnel were simultaneously arranged to set up a table in the lobby of the Greenland Center office building to deliver physical coupons for redemption.

30. Swan Lake Wanda Plaza Wanwei List

Hold time: September 1st to September 30th

Organizer: Swan Lake Wanda Plaza< /p>

Activity content: focusing on catering and food, holding a city-wide banquet, carrying out food, checking in and visiting stores.

31. Your HIGH Rainbow Summer

Held time: July and August

Organizer: Feidong Wuyue Plaza

< p>Activity content: Carry out consumption promotion activities in the main store of the mall, carry out the popular beer and lobster festival night market activities in the outer square, with supermarkets (people's livelihood products, summer fruits, cold drinks, etc.), catering, food, beer, children's entertainment and other business formats, In conjunction with evening program performances, it provides surrounding residents with a lively night market experience in summer.

32. Dining Truck Night Market Food Festival

Hold time: September

Organizer: Buri Santian Street

Activity content: Nationwide Snacks from various places, colorful drinks, colorful lights, special delicacies, etc. will take you to experience the gourmet nightlife of food trucks.

(3) Boutique Night Tour Season

33. Night Luyang Fashion SHOW

Held time: August

Organizer: Luyang District Business Bureau, Huaihe Road Pedestrian Street, etc.

Activity content: Luyang fashion SHOW activities are carried out in the Huaihe Road Pedestrian Street area, focusing on Xiaoyaojin Night Tour, 3D naked-eye large screen SHOW, Xiaoyao Eighteen Lanes Lantern Festival, and street art tour and other activities.

34. "Flip it! Summer" summer theme event

Hold time: July 3-August 31, 2021

Organizer: Hefei Sunac Cultural Tourism City

Activity content: Hefei Sunac Cultural Tourism

"Turn it over! Summer" and the colorful night theme activities of Ye Ye Ye Ali are carried out simultaneously Eight themed activities, including the Hot Wet Parade, Exotic Carnival Style Show, Bright Night Sky Show, Electric Teddy Bouncing, Magician Parade, Ali Bear Meet and Greet, Water Dance Show, and Midsummer Night Market, provide local citizens with A summer night outing destination integrating night tours, night entertainment, night food, night drinking and other functions.

35. Neighborhood Lotus-Social Scene

Held time: July and August

Organizer: Binhu Yintai

Event Content: Carry out a series of activities and negotiation immersions such as IN Yintai YE Market, WATER

FIGHT Summer Cooling Plan (Water Gun Festival), Hanfu KOL Fan Meeting, Yintai Super Hero Academy, Yintai Cup 2021 Children's Street Dance League Projects such as scripted thrillers and escape rooms.

< /p>

Activity content: Invite Water Street education and training merchants Yiyiyidan and Yinhuang Education to provide children's dance and music talent performances, creating a joyful summer atmosphere with children's innocence. Invite cultural and creative, fashionable department stores and other types of merchants to set up stalls on Water Street, filling the outdoor area of ??Water Street and enriching residents' nightlife.

37.FUN Summer Vacation Fun+

Held time: July 10th - July 25th

Organizer: Yuefang IDMALL

Activity content: Build a pixel-themed game interactive area and a stage performance area to increase popularity through game interactive performances. At the same time, we will carry out activities such as redeeming points for 30 yuan and 50 yuan consumer coupons, and redeeming game coins for consumption; launch Huaqian Yuexia

Xinyouling's "Xi" event invites Hanfu actors to carry out a Chinese Valentine's Day parade and launches joint brand promotions.

38. Diebian Square Container Market, Yaohaixing Street Mobile Market

Held time: July and August

Organizer: Yangtze River 180 Block< /p>

Activity content: Through 20 exquisite shops with industrial and modern containers, a variety of delicacies, snacks and leisure items will be brought together; intangible cultural heritage inheritors, famous artist studios, noodle shops will be gathered in the passages in the block. People, sugar paintings, hand-painted, egg carvings, creative handicrafts, pottery weaving, handmade jewelry, children's play, Internet celebrity blind boxes and other elements.

39. Xindi's "Foot" Addiction Carnival European Cup and Xindi Cup Trendy Street Dance Competition

Hold time: July and August

Organizer: Xindi Pedestrian Street

Activity content: Carry out the "Xindi Addicted Carnival European Cup" night market promotion activities and the "Xindi Cup Trendy Street Dance Competition" activities to enrich the nightlife content.

40. Guaniu Park launches large-scale fantasy light show

Held time: July and August

Organizer: Guaniu Park

Activity content: Create a land of fireflies, luminous swings, breathing forests, colorful color-changing lights, wandering earth, jellyfish lights, northern lights and other internet celebrity check-in spots.

41. Sangua Commune Series Activities

Held time: July-September

Organizer: Sangua Commune

Activity content : Sunflower sketching, sunflower picking, friendship meeting, shooting competition, three-melon touching autumn festival.

(4) Literature and art late at night

42. Symphony Concert of Red Classic Songs in Shuangwen Square

Hold time: July to mid-August

Organizer: Hefei Culture and Tourism Bureau

Activity content: 4 "Shuangwen Square" red classic song symphony concerts will be held in central squares across the city. Through performances in the square, we can enrich the cultural life of citizens, improve the cultural literacy of citizens, and enhance the level of urban civilization, making the cultural and civilized square activities a beautiful cultural brand and civilized business card of Hefei.

43. "I Love You, Hefei" City Building Light Show

Held time: August and September

Event location: Swan Lake, Shengli Road, North First Ring Road, Sunac Mao, Sanhe Ancient Town, etc.

Activity content: A building light show will be displayed in the city's landmark building area, and the building lights will be used to spell out words, which will attract netizens' attention to accelerate the establishment of the city's nighttime image and create a "check-in place". It is widely disseminated through live broadcasts, short videos, photos, etc.

44. Summer Special·Foam Party

Hold time: July 12th - August 2nd

Organizer: Hechai 1972

Main contents: Summer Special · Foam Party, "Literary Heart to the Party" - Anhui Province Calligraphy, Art and Photography Exhibition, "Blue" - Blue is only one centimeter away from us.

45. The 4th Family Ancient Poetry Knowledge Competition in 2021

Hold time: August and September

Organizer: Hefei Library

< p>Activity content: Organize families across the city to participate in the ancient poetry knowledge competition, allowing children and parents to participate in the competition at the same time, highlighting the unique charm of the Chinese nation's poetry culture and inheriting the excellent traditional culture.

46. "New Youth Creation Camp" Season 2 - Urban Youth Craft Beer Open Class

Hold time: July 23

Organizer: Jindadi East and West Street

Event content: Launching a new concept of Hefei nightlife style "Craft Beer Open Class", emphasizing "exquisite and sustainable light culture immersive lifestyle", Hefei's explosive summer at night.

47. Mid-Autumn Festival Lantern Riddles

Held time: September

Organizer: Binhu National Forest Park

Activity content: Guessing Lantern riddles give good gifts

(5) Night Sports Summer Tour

48. Hefei Sports Night Market Opening Ceremony and Olympic Night & Chess Night

Hold Time: July

Organizer: Hefei Municipal Sports Bureau

Activity content: In the Swan Lake Citizen Square, combined with the opening ceremony of the Olympic Games and the 14th Sports Games of the People's Republic of China Mass competition chess events, national chess experience, youth football bumping competition and fluorescent night running activities "Celebrating the 100th anniversary of the founding of the Party and recalling the original red heart".

49. "Sports Night Market" series of activities

Activity time: July to October

Organizer: Hefei Municipal Sports Bureau

Activity content: In Shushan District, Baohe District, Luyang District, Yaohai District, High-tech Zone, Economic Development Zone and other places, around three-person basketball, cage football, fluorescent night running, roller skating, balance bikes, square dancing, martial arts Interactive events such as performances, street chess competitions, fun track and field, parent-child carnival, figure skateboarding, etc., organize and carry out activities with different themes in multiple locations.

50. "Run, Boy" launching ceremony

Held time: July

Event location: Nanyan Lake National Fitness Center

< p>Activity content: Organize 1,000 people to carry out small basketball, badminton, cheerleading, street dance, martial arts, Huangmei Opera performances and tennis, fun track and field, badminton, speed roller skating, roller skating, figure skipping, fencing, laser shooting, extreme skateboarding, etc. Project training presentation.

51. National Fitness Day

Hold time: August

Event location: Sports Center

Activity content: "Dancing Summer" "Day", "Burning Summer", "Fun Summer" and "Joyful Summer" series of themed activities.

52. Jiaqiao Night Market Cultural Festival

Held time: July and August

Organizer: Hefei Jiaqiao International Plaza

Activity content: Hold basketball games, fancy slam dunk contests and street ball performances. Organize and carry out "Cute Animal Forest Party" activities, build an outdoor small stage, carry out themed PR activities every six nights, and invite student groups to participate in interactions. Positioned as a place for recent Internet celebrities to check in, it will increase experience and interaction through a series of activities such as Rainbow Run, Let’s Dance Teenagers, Chinese Studies Lecture Hall, Trunk Market, 100-meter-long Painted Dinosaur, and 100-person Drum Set.

53. "Herun Cup" and "Ximanduo Cup" night fishing competition

Event time: August and September

Event location: 30 Gang Township

Activity content: Invite 3,000 players to fish thirty gangs at night.