How does commercial real estate play with private domain traffic?

First, choose the channel. Personal number, community, APP, SMS, which is better? I think it's a text message. Because SMS is based on the user's mobile phone number, which is relatively "real-name registration system", it is not so easy to lose contact. However, the distribution cost of APP is too high, and the frequency of users' active downloading is low. Once the personal number is deleted, the enterprise will not be able to talk to users.

Second, channel upgrade. Traditional SMS can't play private domain traffic, so it needs to upgrade smart SMS, so that enterprise SMS can bring its own logo, name and menu, which can directly drain, get customers, wake up and re-purchase.

Finally, play private domain traffic. Smart SMS is sent to existing customers, and the content can be information such as preferential activities. When viewing the SMS, users can click the menu to jump directly to the APP or the mall to view the details, join the shopping cart and place an order. This is the enterprise's own traffic, which is the real meaning of private domain traffic.