Under the epidemic situation, how to activate the team and reverse the sales downturn?

The recent epidemic threw everything away at once, including our jewelry terminal store. What can our team do in the face of the fact that the store is closed or half closed?

Some people will say, "What can I do? I am waiting! " Wait until the epidemic is over before going to work! Some people also said, "I'm selling some goods to my customers now." Others said, "I can't even care about myself. I don't have enough masks and disinfectants. I can only wait at home. What else can I do? "save your life!" Some people even think such a topic is ridiculous, saying, "You want to work, are you crazy about money?" Now it's time to save your life. What team do you need? I am good enough to be myself! "

Second, the opportunities of the team under the epidemic situation

There is no problem with the above ideas, which are also the ideas of many teams at present. But it is destined to be the presentation of a very mediocre team. The team lacks responsibility and responsibility. Without social organizations, we can't go far with enterprises, and we can't win the favor of customers and repeat customers for a long time.

Why? Because consumers are emotional animals, most people will feel unsafe, at a loss and confused under the epidemic situation. At this time, you sent her care and direction, and she was very grateful and remembered you. From the marketing point of view, giving her caring notes at this time is a timely help, which is the easiest to occupy her mind (that is, occupy the most important and first position in her heart).

At this point, I will tell you a love story. The hero A pursues the heroine B. B had a boyfriend before, but he was lukewarm to B. A has been waiting for the opportunity, silently caring and keeping in touch. One day, B was in a bad mood, and then A took the opportunity to take care of her in every possible way ... Later, you all understood that AB was together.

A summed up the reasons for catching up with him. Because he always appears when B needs to care most. B thinks that boys love him very much and ask cold questions with great care. Love is like this, so is grasping the heart of customers. Summarize a law that captures people's hearts: giving charcoal in the snow, not icing on the cake.

? I believe many boys and even girls have experienced this. Spring river plumbing duck prophet. We want to be that duck, foresight. Everything is as the customer thinks, and the customer is anxious. Seize the opportunity to gain insight into the emotional needs of customers. In this way, it captures the hearts of customers. The customer's heart is very close to you, and the customer has a high degree of trust and support for you emotionally.

? Third, why should we take responsibility? The responsible team has a chance.

What does it have to do with the words "Spring River Plumbing Duck Prophet" and "Responsibility"? First of all, if we had no responsibility and sense of responsibility, we would never have thought of doing these things. If you don't do it, what will be the result? No results? What about occupying the customer's mind? So, what is responsibility? It means that others don't think, I think, I lead and I do.

? How to be a duck prophet in Chunjiang plumbing? When Mr. Zhong was building a team, I have been strengthening the internal motivation of an organization and a team. This kind of responsibility and responsibility is the internal motivation of an organization. One of the characteristics of the team is intangible, but intangible determines tangible: belief determines behavior, and behavior determines the result.

So in Mr. Zhong's team building course, I will tell my students that morale is more important than weapons! ! Faith is more important than method 1000 times! ! It also emphasizes the importance of team characteristics such as responsibility and responsibility.

? However, the problem comes again. Under the epidemic situation, my country didn't call me to stay at home and take care of myself, but I was already contributing to my country. Do I need to consider other things and enterprises? Here, I think so too. Of course he has his reasons. But as a jeweler, what should I know better? ?

? But what is the essence of our jewelry? Based on my insight into the jewelry industry, I summed it up myself. The essence of jewelry is a kind of memory and a feeling of beautiful experience. Therefore, the more such an epidemic, the more it highlights our charm and true colors. The more responsibilities you undertake, the more support you can get from society and customers.

Please also remember that in every major event, there are enterprises that stand out from the crowd. This has a lot to do with the characteristics of their team and leaders. For example, the SARS Alibaba in 2003, the hometown chicken in 2020 and the effect of the hometown chicken boss on employees are already fermenting. It is precisely because they warm people's hearts and capture consumers' minds (please remember: customers are emotional animals). So their enterprise has always been an evergreen tree. When reviewing why he seized the opportunity in SARS in 2003, Ma Yun said that he thought of the words "responsibility and mission".

Every industry has its own mission. The mission of the jewelry industry is to impress customers and let them have a good experience. So are we looking at this hard stone or metal, or are we giving him life and soul, so as to give the soul of this product to our consumers and let him move and live? So, dear jeweler, do we still have a lot of work to do under the epidemic situation, do it in advance and learn new things by reviewing the past? Mr. Zhong said in the online class that at this stage, we are currently, I. ..

First, the epidemic period (no contact)-focus on public relations, get through users: focus on emotional care.

2. Epidemic contact (limited sale) (limited contact, before February 20th): sales period.

Third, retaliatory sales (social carnival, lifting the ban for at least 20 days): consumption period.

? ? Fourth, how to build a team?

? Team building, especially efficient team building, is the foundation and cornerstone of an organization. It is the guarantee of enterprise execution and results, and also the necessary guarantee of management organization. It can be said that the management results will not be too bad after the team is built. But team building is also a very systematic project, so here Mr. Zhong will simply popularize the key elements of team building. To build a team, you need to have four elements: first, a sense of accomplishment; Second, leadership spirit; Third, team spirit. Fourth, contribution, the team wants everyone to contribute the characteristics of dedication. These four points are the elements of the team and the scope of the team.

In a word: the construction of an efficient team is a journey for leaders to achieve a goal and mission with a contribution attitude, give play to team spirit and achieve life results. (Detailed analysis of "Building an Efficient Member Marketing Team"). Therefore, it is not carried out here today.

Here, Mr. Zhong tells you a few simple tricks to unite the team and gather the heart of the team in response to the epidemic:

First, the meeting, * * * know the goal of action. The theme of the meeting is how to take action against the epidemic and realize the knowledge and goals of * * *. In the whole meeting, first of all, as a trader (the boss or manager should know exactly what the goal of the meeting is: to carry out the first stage of work: to care about customers and pay attention to public relations).

Second, coach communication. In the meeting, let everyone express their opinions, encourage the adoption of constructive ideas, listen to explanations for those who have no ideas, understand the ideas and motives behind them with no attitude, and support the revision. For example, in view of the last situation (no attitude), such employees generally say, "Now that the epidemic is like this, I'll just stay at home." What are you busy with? " So as a trader, how should you (boss or manager) communicate with such employees? I said, "Yes, I know I'm closed now, and everyone is worried." But our customers are like us, so if you can take care of yourself now, what else can we do for them? Don't you want to take this opportunity to interact with customers more, let the epidemic go, and you have one more turn back, also for your goal and for your wallet to swell up "(specifically, it varies from person to person, and my words are aimed at employees who are more concerned about sales). Through coaching communication, slowly adjust the attitude of employees and let them go to an action and effective position.

Third, the goal-based action summary. In the end, all actions will be presented as a result, and the trader will summarize with the team. Summary is based on the relationship between everyone's goals and actions, in which team actions are effective and ineffective. When summing up, the enlightening question is: go and see what works and what doesn't, sort it out and make it clear.

? V. Summary

An efficient team is an organization, an enterprise and an enterprise in which the team wins. Finally, Mr. Zhong encouraged everyone with a sentence from Academician Zhong Nanshan to Hubei and the people of the whole country: Wuhan is a hero city, and this hero city will definitely overcome the epidemic! ! ! The characteristics of a good team: raise a glass to celebrate if you win, and save your life if you lose. Finally, encourage yourself with one sentence: Come on, Wuhan, come on, China!