What are the publicity methods for an activity?

One: Establish an official WeChat account, or send messages in a circle of friends through the promotion of the official WeChat account to achieve the purpose of publicity.

Second, SEO keyword guidance: what keywords will customers find in search engines for the sake of customers? Using SEO keyword search to attract accurate customers, we must understand customers' ideas. A successful person is not because he does well, but because he knows what customers want.

Three: banners, posters, leaflets, etc. In the main roads and places with heavy traffic, more people can understand the propaganda information by hanging propaganda banners. Then introduce the content and information of the activity through leaflets.

4. Offline publicity: Conventional offline publicity includes outdoor advertisements, building advertisements and newspaper advertisements. However, due to the consideration of timeliness and cost, more conference organizers will generally consider placing advertisements in the form of creative full-page newspaper advertisements, and generally choose to place advertisements in local newspapers with great influence in the host city of the conference.

Extended data:

Promote key division of labor and improve publicity efficiency.

Preheating publicity

All publicity activities are divided into online publicity, offline publicity or a combination of the two. The same is true for the publicity during the warm-up period, but more emphasis is placed on online publicity.

The warm-up period generally refers to the week before the official launch of the conference. During this period, the main purpose of communication is to expand the momentum of the conference and convey to the outside world what kind of conference XX will hold. Conventional online preheating publicity includes creative H5 publicity, countdown poster publicity, virus video publicity, invitation letter publicity and so on. Offline publicity includes outdoor advertisements, building advertisements and newspaper advertisements.

Creative H5 publicity

Creative H5 is always a classic material that people are willing to share and select. The difficulty in making this H5 lies in the display of creativity. Sometimes if an H5 is done well, there is no need to do other publicity during the warm-up period.

Countdown poster publicity

In recent years, countdown poster publicity has almost become the standard of publicity for various Internet companies to hold press conferences. It is nothing more than the countdown poster has the characteristics of appetizing, convenient publicity and forwarding, and low cost.

References:

Baidu Encyclopedia: Campaign Publicity Strategy