Comprehensive application of two-dimensional code

Two-dimensional bar code has the characteristics of large storage capacity, high confidentiality, high traceability, strong anti-loss ability, high redundancy and low cost. These features are especially suitable for forms, security, tracking, licensing, inventory checking, data backup and so on. Raw material suppliers carry out batch management when providing raw materials to food production enterprises, input the production data of raw materials such as production date, edible period, country of origin, producer and whether drugs are used in gene combination into two-dimensional codes, print labels with two-dimensional codes, and post them on the packaging boxes to food production enterprises. When the raw materials of food production enterprises are put into storage, the data collector is used to read the two-dimensional code to obtain the original production data of raw materials. From these data, we can immediately confirm whether the delivered products meet the manufacturer's purchasing standards. Then put the raw materials into storage.

According to the production plan of the day, formulate the formula. According to the production plan, the employees extract the required raw materials from the warehouse, weigh and subcontract them according to the requirements of each batch, and attach labels with two-dimensional codes to the subcontracted raw materials, which contain information such as raw material name, weight, input sequence and raw material number.

According to the production plan, print kanban with QR code and put it in front of the production line. The job description is entered in the QR code on the billboard. When the raw materials are mixed, the data collector is used to read the code on the billboard and the two-dimensional code on the raw materials according to the work instruction to confirm whether the raw materials are put in correctly according to the production plan, and record the information of using the raw materials. In each inspection process after raw material input, the data collector is used to input the inspection data recorded manually in the past, which saves manual recording. The data registered in the data collector is uploaded to the computer, and the computer generates the original production data, which makes it possible to track the products and raw materials and get rid of the previous management mode of using paper. Using this database, the raw material information of products is released to consumers on the Internet. Mobile phone electronic menu:

Establish an electronic menu of merchants' mobile phones, and restaurants can easily input information such as food culture and food introduction according to relevant guidelines. Users can get the relevant information of the merchants by scanning the code, and get the jump link of the mobile phone website.

Application scenarios: posters, brochures, table cards.

Commercial benefits: ① Solve the problems of customer churn and customer complaints caused by waiting for meals;

(2) Differentiated marketing to improve user experience and enhance brand competitiveness;

③ Through the electronic menu, the restaurant will get more extensive attention and word-of-mouth publicity.

④ Improve the working efficiency of waiters.

Consumers benefit: ① Before going to the store to eat, you can determine what to order today through the electronic menu, saving time for ordering;

② The scanned electronic menu can be permanently stored in consumers' mobile phones to guide consumers to spend again. Menu information merchants can update in real time, publicize once, and gain long-term benefits;

③ Learn more about dishes and choose dishes that suit your taste. "Mobile supermarket with QR code as the entrance" is a sign and product of the wide application of mobile terminals and the maturity of e-commerce model. "Mobile supermarket" pushes mobile e-commerce to a new level. Mainly research and develop mobile transactions and merchant marketing applications based on mobile terminals. With the help of QR code, consumers can quickly browse real goods and shop anytime and anywhere. In addition, the project will also provide a variety of applications to support merchant marketing, and solve traditional marketing dilemmas such as new customer development, old customer maintenance, mobile e-commerce, membership marketing, discount promotion, new product promotion and customer-merchant interaction with simple, efficient, safe and convenient innovative marketing mode, thus saving enterprise costs and providing an integrated solution for merchants' advertising, sales, promotion, activities and customer feedback information collection.

In China, the product Zhengquan, developed by Guangdong Zhengquan Technology Co., Ltd. to realize the "mobile supermarket with QR code as the entrance", can provide mobile phone e-commerce platform for enterprises, integrating exclusive QR code, APP, corporate website, private cyberspace, domain name, communication platform, purchase and sale platform and payment system. Merchants can upload the required enterprise information, product introduction, preferential activities, etc. In the form of graphics, text, audio or video, an independent and permanent QR code is formed in the background, which is convenient for customers to fully understand all the information of the merchants and build a mobile supermarket for the merchants.

Scan the QR code to enter the mobile phone website

Through the QR code scanning software on the mobile device, you can directly scan the QR code to enter the merchant's mobile phone website, click on the favorite goods to complete the order and payment, and realize the fashion concept of easy shopping. From the point of view of solving the development of enterprises and industries, the implementation of "mobile supermarket with QR code as the entrance" makes the sales of enterprises and businesses more specific, the marketing more convenient and accurate, the input cost of enterprises and businesses is extremely low, and good marketing publicity effect is obtained, which can solve all kinds of difficulties in enterprise marketing in one stop, stimulate the growth of enterprise income scale, and is expected to directly or indirectly increase enterprise income by 20%-80%.

From the perspective of solving consumer demand, "mobile supermarket with QR code as the entrance" is a consumption revolution, which will change consumers' consumption habits, make mobile shopping real and reliable, and let users participate in the marketing process as a part of the industrial chain, which can realize two-way communication and actively realize accurate positioning of consumers. You can also make the QR code into an electronic coupon, promote an eye-catching QR code on the material, and match it with simple advertisements such as "Sweep the money and sweep the discount" to attract consumers to take out their mobile phones to scan the code. People are full of curiosity and pursue interests. This way of scanning code to get coupons and enjoying benefits can not only enhance the interaction between consumers and businesses, but also enhance consumers' interest in businesses and deepen their impressions.

Compared with ordinary paper coupons, QR code electronic coupons also have the advantages of saving printing cost, enriching publicity content and being easy to carry. Once printed, paper coupons cannot be changed. As soon as the preferential activities change, the coupons have to be reprinted, which is a huge expense. Zhengquanyi Twitter QR code supports changing the preferential content at any time, but the QR code itself remains unchanged. The content can be combined in various forms, such as graphics, text, audio and video, or directly linked to the merchant's exclusive website, making the coupon information rich and colorful. Such a two-dimensional electronic coupon not only facilitates the management of coupons by merchants, maximizes the promotion effect of coupons, but also facilitates consumers to directly store coupons in their mobile phones, avoiding the trouble of stuffing their bags with various coupons every time they go out, and making consumers feel fashionable again. 1. Printing promotional materials: Merchants can print QR codes on newspapers, magazines, books, posters, leaflets, coupons, billboards, X-stations, product packaging, personal business cards, etc. , which not only saves the material cost, but also maximizes the information; It can also lead the trend and realize the rapid acquisition and convenient storage of information.

2. Video advertisement: The QR code is cleverly embedded in TV, video and advertisement, which breaks through the time and space restrictions, realizes information extension, forms audience interaction and expands communication effect.

3. Online promotion: Publish the QR code to corporate websites, advertising banners, Weibo and other media to cooperate with online promotion. Two-dimensional code DM can be linked to the Internet by printing two-dimensional code patterns on DM. The form of expression can be pictures, videos or links. This mode of communication can use the fragmented time of people eating, riding and going to the toilet to spread the information of advertisers and achieve the purpose of precise marketing.

For example, the QR code paper towel DM. In crowded places such as railway stations, subway stations, university campuses and scenic spots, users can get a pack of beautifully printed colored paper towels for free by scanning the QR code in front of the screen of the self-service intelligent terminal through the App. The number of paper towels per package is 10, and advertisements of different customers are printed on it. Users can also reach advertisers' online platforms such as official website, Weibo and WeChat WeChat official account by scanning the QR code above. QR code is not only for commercial use, but also for personal display and promotion.

For example, painters can print QR codes on their own works, and the information such as the creative process, the publication of albums and the holding of art exhibitions can be seen at a glance; If you are an artist, print a QR code on the publicity, and fans can enjoy all the works and photos of the stars and post their latest information! QR code conference service is another application of QR code technology in mobile commerce service, which is mainly used for QR code conference sign-in.

Mainly includes:

Before the meeting: QR code MMS/SMS invitation letter, MMS log, guest sign-in arrangement, meeting agenda prompt, SMS warm prompt.

During the meeting: QR code sign-in, MMS coupon, SMS lottery, SMS interaction, agenda reminder, meal arrangement, etc.

After the meeting: MMS announcement, thank you after the meeting.

Signing-in efficiency of the meeting is greatly improved. As the terminal equipment that signs in the QR code MMS will always transmit the attendance record to the QR code attendance record platform through GPRS, it can clearly analyze the participation situation of the conference and the effect of the promotion activities, and truly realize the closed loop of conference marketing, and record the attendance situation very efficiently from the invitation to host the conference to the final participation. This is a meeting sign-in form that will be popularized in the future. It is efficient and low-carbon, and it is a great innovative application in the field of mobile commerce. 2065438+In September 2004, the library of Huxi Campus of Chongqing University launched the function of "two-dimensional code occupying a seat". Pick up the phone and scan the QR code on the table. Seats are easy to get, and "limited" to "everyone has a seat".

There is a function of "reading room occupying a seat" in the public WeChat of "Major Micrographs". After entering this section, students can choose the library and reading room they want to go to, choose the time period, and then choose the vacancy and reserve the seat according to the guide map of the reading room. After the reservation is successful, they will receive a WeChat reminder.

Students should be in the reading room 5- 10 minutes before the specified time. Wechat scans the QR code of the reserved seat for verification. If it has not been verified for more than 10 minutes, the position will be cancelled. The traditional O2O business model can guide online users to spend offline, which is more like a short-term online promotion activity of merchants. Because users don't need to register first and then consume like online, this kind of consumption is mainly a "one-time consumption behavior" for users. More importantly, there is no general database to record the actual consumption data of offline merchants in the traditional online-offline mode.

Background 1

QR code sign-in has appeared in some important meetings. Participants only need to call up the QR code voucher information received in their mobile phones before attending the meeting, and then sign in after verification.

Electronic login solution

The QR code sign-in system is a new product of "voucher" mobile data service, which belongs to the application of mobile phone QR code reading. It combines modern mobile communication technology and two-dimensional code coding technology to encode the content and holder information of traditional vouchers into two-dimensional code graphics and send them to users' mobile phones by SMS, MMS and other means. When in use, the two-dimensional code graphics displayed on the mobile phone can be read and verified by special code reading equipment. Its greatest feature is uniqueness and safety, which not only saves cost, but also saves time, improves efficiency and is convenient to use. At the same time, it is also very environmentally friendly and fashionable.

How to detect the QR code efficiently: Before attending and participating in the exhibition, the organizer only needs to send an electronic invitation letter (MMS, SMS) containing the QR code to the exhibitors through the system, and this QR code contains the meeting information as a sign-in certificate for the exhibition. When the exhibitors sign in, they can easily complete the sign-in with their mobile phones, bringing a brand-new exhibition experience. At the same time, it also avoids the embarrassment of the organizer when checking the information on the spot, which is very safe, effectively verifies the identity and puts an end to wrong intruders. During the verification, the information of the participants is transmitted to the system database through the wireless communication system, which makes the participation of the exhibition clear at a glance and facilitates the statistical work of the participation after the exhibition. The whole process is fully electronic, and the mobile phone is used as the admission certificate, which realizes the informationization of meeting sign-in.

Background 2

Tailor-made for some real estate companies, cars, home brands and other businesses that are ready to put in outdoor media advertisements, through experiential marketing programs, let consumers feel the value of goods, thus generating purchase behavior and helping enterprises to sell and develop.

Advertising media system scheme

When browsing the merchant official website, the activity theme page will jump quickly, and all the products and information of the merchant can be browsed by scanning the code, so that the user can quickly understand all the information of the advertisement.

Browse merchant Weibo, save the tedious process of entering search, pay attention quickly, accumulate new channels for fans, and browse the new product trends of merchant Weibo irregularly.

Some physical mall goods can be bought at one time, and shopping can be realized on mobile phones. Both physical goods and virtual goods can be purchased at one time, and various payment methods make mobile shopping more convenient, such as discount coupons, bonus points, code scanning and so on.

superiority

Integrated marketing (QR code combined with traditional media infinitely extends advertising content and timeliness; Consumers can access the internet conveniently, and mobile phones can view information in real time)

Instant interaction (enterprises can publish surveys, vote and register members; Personal participation in surveys, information comments, activity registration, mobile phone voting, participation in surveys)

Three-dimensional communication (QR code is the most convenient entrance to the mobile Internet, and consumers always spread information online and offline; A convenient tool for social media communication)

application area

For real estate projects, household goods, cars, scenic spots, physical stores and so on. Merchants can use QR codes on any publicity media, and users can scan codes through mobile phone software to obtain various services pushed by merchants on their mobile phones.

Scheme flow

From simple outdoor advertising to the formation of a perfect consulting-sales system, outdoor advertising media solutions allow consumers to feel the value of goods from print advertising. Accurate positioning of intended consumers, real-time statistics of product attention and sales, so that enterprises can control the effect of outdoor print advertising.

Background 3

Pfizer (Animal Health Products) Group is a world-renowned supplier of animal health products, focusing on the research and development of animal health products, as well as the prevention and treatment of diseases of livestock and pets. Main products: anthelmintics, anti-inflammatory drugs, vaccines, antibiotics and related animal health products.

face a problem

According to the latest proposal of the European Union, the new safety and hygiene rules are applicable to all foods from farms to tables, which strengthens the supervision of food safety issues and effectively responds to possible food crises in the food chain in the future. The safety and hygiene responsibilities of producers and operators are increased, and producers and operators mainly rely on self-inspection mechanism and modern harmful substance monitoring technology to ensure food safety and hygiene.

How to quickly and efficiently detect product information has become a top priority, and accurately detecting product QR code information has become a breakthrough.

solution

Solution: For the whole packaging process of production traceability, that is, collecting the traceability information on the QR code label, the first purpose is to ensure the accuracy of the data, and the second purpose is to ensure the global adaptability of the label.

For online bagged and boxed drugs, the table pasting system prints, and after printing, data collection and testing are carried out. After collecting data, check and verify with database information to ensure that there are no errors, and implement marking. After the labeling is completed, these items will be rechecked. Ensure that the product is finally completed and can be formally produced. All the two-dimensional bar codes used for traceability are tested in batches by special two-dimensional bar code testing equipment, which meets the quality standards. Fang, a student from School of Economics and Management, Beijing University of Posts and Telecommunications, drew a QR code on a postcard with a pencil. Through the QR code scanning software on the mobile phone, after many attempts, he swept out a simple love story: "Komori, I love you."

First, find a website that generates two-dimensional code on the Internet, input information, then print the picture after enlarging it properly, draw a reference line, divide the two-dimensional code pattern into small squares, and mark the small squares in the reference line, then draw a 29×29 small square reference line on the postcard (depending on the specific information), and black the corresponding squares according to the two-dimensional code number on the paper. Finally, check the QR code through multiple softwares.

There is also a Changsha person who works in Canada. When he returned home to visit relatives during the Spring Festival, he met a girl by chance through a social software. The girl and this man have had similar life experiences. She is a Chengdu student at the University of Kansas, USA, and also returned to China for the Spring Festival. Through a very accidental "shake", they began to get to know each other and fall in love. The man even proposed to the girl with a QR code, and finally made a positive result.