Wechat, after eating up the income of SMS, telecom operators went downhill.

Wechat is the watershed of mobile communication.

Before the appearance of WeChat, the two main services of mobile communication were texting and making phone calls, which were also the main sources of revenue for telecom operators. Usually, the charging standard is 65,438+0 cents per short message and 65,438+0.5 cents for local calls and long-distance calls. Telecom operators rarely launch "SMS package" or "voice package" to benefit users.

Impressively, every year on New Year's Eve, everyone's mobile phones are jingling, and New Year's messages come and go. This alone has contributed billions of dollars to telecom operators.

The appearance of WeChat broke the quiet life of telecom operators, and the most basic function of sending text completely revolutionized the life of telecom operators. From the New Year's message, we should be able to feel the two worlds of telecom operators' income. Nowadays, short messages are rarely used to send messages except receiving various verification codes.

In the past two years, WeChat can even make voice calls, and the quality of voice calls under 4G or WIFI networks is no worse than direct dialing. The rapid rise of WeChat and other social software has reduced the demand for mobile phones to make calls.

In this regard, the "right arm" of telecom operators' income was discounted by WeChat.

Telecom operators have suffered from WeChat, but they have.

Because whether you send WeChat or use WeChat to make voice calls, the traffic generated is also transmitted by telecom operators, that is to say, whether users of China Mobile, China Telecom or China Unicom use WeChat, the traffic is transmitted by these three operators.

In the competition between telecom operators and WeChat, telecom operators are not only one side of the battle, but also send ammunition to the other side, and the consequences are self-evident.

If the increase of traffic fee can offset the decrease of SMS and call income, telecom operators can still maintain their income.

Unfortunately, in the 4G era, we have seen the brutal competition of several operators, and the traffic charges are from high to unlimited. The cliff-like reduction of the unit price of traffic cannot achieve "small profits but quick turnover" through the increase of user traffic consumption.

Telecom operators have come to a crossroads in their lives.

In the era of traffic, the dilemma of telecom operators not only appears in the three major domestic operators, namely China Mobile, China Telecom and China Unicom, but also manifests itself in the major global operators. In the Internet era, telecom operators are in urgent need of transformation, not to say that they can't be a pipeline, but how to keep their income. After all, this is related to the life and death of the enterprise.