What is taobao guest? How to promote it?

There are many ways to promote Taobao stores. Apart from the promotion of through train, taobao guest is well known to all. Taobao guest carries out marketing promotion on the products planned in publicity planning, and earns commission according to correctly guiding customers to successfully submit orders. Here is a detailed introduction to what taobao guest is and how to share taobao guest's marketing promotion tutorial.

What is taobao guest? How to promote it?

What is taobao guest?

In short, taobao guest refers to the person who helps merchants to promote their products and get commissions from them. He is a person who charges according to specific business (taobao guest confirms receipt), just like a foreman who doesn't have to pay money when he is fired. Taobao guest will conduct marketing promotion based on various channels, such as community forums, personal webpages, personal websites, Sina Weibo, website navigation, etc. Consumers will get a commission if they click on the taobao guest link to buy, and the commission may be cancelled in case of return.

Where can I enter Taobao Inn?

Shop Seller Center-I want to sell products-taobao guest sells products.

Basic criteria: the credit rating of the merchant to Bazaar/Tmall Store is one heart and above or registered to participate in consumer rights protection, the score of Taobao dynamic score is not less than 4.5, and the number of all goods normally sold in the store is greater than or equal to 10.

How to create a scheme?

Click "New Self-built taobao guest Scheme" to create a new taobao guest Scheme, and you can select scheme type, approval method and commission rate. , and set on this basis. Inside and outside the scheme, select the products to be marketed, and determine the products to be marketed and the percentage of commission. In this way, the basic marketing and promotion settings in taobao guest are completed.

How to set the commission?

Commission is the commission that taobao guest gets for the merchants to promote their products, which is based on the specific market price * commission rate. In the early stage, we can create a high commission scheme to attract taobao guest to join us, and set the commission according to the profit of the commodity itself (assuming that the profit of the commodity is between 30% and 25%, assuming that the profit of the commodity is 30%).

After setting, merchants can adjust the commission ratio of main products at any time in the commission category, which will take effect the next day after setting. The total transaction volume caused by Taobao customers' short links entering Taobao website for half a month is reasonable.

What are the differences between taobao guest's four major plans?

First, the overall plan.

The general scheme is the default setting scheme, and all taobao guest can sign up for promotion and marketing. There is no threshold for this scheme, and the basic commission for new store opening proposals is generally 1-5%. There are 30 main products, which cannot be deleted, but can be changed. The maximum commission ratio can be set to 50%, and the revised commission will take effect the next day. There is no need to apply for this scheme, and the commission ratio should not be too high.

2. A favorable investment plan.

"Lucky as you like" is a precise marketing promotion service tailored for Taobao merchants, helping them to quickly increase traffic and pay according to the transaction volume. Display part: Taobao franchise stores, small and medium-sized cooperative news media Taobao window recommendation, hot-selling items, etc. , divided into PC and wireless network.

3. Taobao plan.

Taobao guest staff are members of the taobao guest team. They integrated some high-quality and well-marketed taobao guest into a team. This kind of taobao guest does not need to join our fixed plan one by one, but is promoted by people in the high-quality taobao guest group, which is divided into two plans: "Clothing Classic Group" and "Daily 9 yuan 9". Among them, the commission rate of clothing classic group is very high, and generally the commission rate below 30% has no practical effect.

4. Fixed scheme.

The targeted promotion plan is a promotion plan formulated by merchants for specific groups in taobao guest, so that taobao guest can receive the marketing promotion he saw at Alibaba's front desk and attract taobao guest to sign up; You can also negotiate with some well-known websites without being announced by merchants, so that merchants can get a lot of total traffic and Taobao Alliance can get a higher commission.

In addition, taobao guest Group can be added to the taobao guest Plan. After adding taobao guest Group, many VIPs will be attracted to join the taobao guest plan for marketing promotion, which will greatly increase the shipment of goods.

Taobao guest is closely connected with it, and introduced in detail what taobao guest is. Enter taobao guest; Create a scheme; Set up commissions and other related contents. Seeing the above sharing, I firmly believe that you already have some knowledge of marketing promotion in taobao guest, and you can actually operate the marketing promotion in taobao guest independently. I hope the sharing above will help you.