Stars send blessing videos into a charging industry, right?

This seems to have nothing to do with ordinary people, but now it has become a clearly marked business. There are many public sales on an e-commerce platform? Stars send blessings? Rummaging through your bag? Video merchants. A single video of more than ten seconds can sell for up to 300,000. The stars appearing in the video are not only whitehairpin and Zheng Yecheng, but also high-traffic artists such as Zheng Shuang and Jing Tian. Recently, sisters such as Eva Huang, Christy Chung and Kym are also on the shortlist. As long as the money is in place, it seems that even Jackie Chan can arrange it for you? Are these all true?

According to Sohu Entertainment, stars pay for recording blessings for individuals or businesses. Rummaging through your bag? The video became? Emerging industries? . While feeling that it is really easy for stars to make money, and the way of making money is becoming more and more off-road, the insiders also pointed out that the legal risks behind it are not small. Che Yuanyuan, legal director of Motie Entertainment, said that the star's move may be an endorsement spokesperson. If there is something wrong with the product, the artist should also be jointly and severally liable.

Part 1:500: 500 stars can send blessings? Christy Chung hot, Jing Tian offer 155000!

In the eyes of most people, stars seem to be people from another world and have nothing to do with the lives of ordinary people. But now on the e-commerce platform? Stars send blessings? Related businesses connect stars with ordinary people. It seems that as long as you are willing to pay, there are a lot of stars waiting to send you blessings.

Search on the e-commerce platform? Star blessing? In two words, there will be hundreds of stores selling such goods. In the simplest version, if you spend around 50 yuan, the merchants will provide you with high-definition materials for the stars to send their blessings. These materials are usually video clips of stars sending birthday wishes or calling friends in the past, and merchants will change the blessing object into the customer's name and then sell it. If you have good skills, you can really confuse the fake with the real, making people think that Yang Mi and Jay Chou are your friends and send you my best wishes.

The advanced version was recorded by a real person. Online shop merchants all claim to have cooperation with artists. The online store publicity page also shows some video screenshots of artists who are suspected of sending blessings. When Sohu Entertainment further consulted the business details, many store customers gave micro-signals for WeChat to contact. Later, they provided a list of stars who could record a blessing video on WeChat.

This list involves 500 artists, including singers, crosstalk performers, hosts, actors, lead singers and so on. Most of them are said by netizens? Out of breath? Or? Eighteen lines? Artists, but there are also some artists whose names sound loud, such as Jackie Chan, Jason Wu, Jing Tian, Carman Lee, Jordan chan, etc., and several sisters who have become popular recently, such as Kym, Christy Chung and Eva Huang.

There is a big gap in the price of star recording blessings. The cheapest is an unknown singer, a blessing video 300 yuan, and the most expensive is Jackie Chan, and a blessing video is quoted at 20? 300 thousand, the price of most artists is between thousands and tens of thousands. Among them? Sisters? The quotations are not low, Christy Chung 38,000, Kym 60,000, Jing Tian155,000 and Eva Huang 250,000!

In order to prove the authenticity of their business, the merchants provided Sohu Entertainment with some video cases recorded by previous artists, including Christy Chung, Kym, Ada and Jing Tian. Among them, Christy Chung seems to be very popular. There are many videos of Christy Chung's blessing in the business circle of friends, and Jing Tian is also very dedicated, with exquisite makeup, sitting in front of the camera and wishing the makeup school better and better. After that, he did not forget to compare.

The merchant said that because it was recorded by a real person, it took a long time to communicate with the artist after receiving the order, almost 30 working days. Compared with the edited version of the blessing video, the live version of the blessing video has a wider scope of application. In addition to birthday wishes and friends getting married, it can also be used for business, such as annual meeting of enterprises, opening ceremony, press conference, investment promotion meeting, promotion meeting, negotiation and cooperation, etc.

However, this kind of video has many limitations. Merchants stipulate that this kind of video can only be promoted in company stations, stores, Weibo, WeChat official accounts and friends circle, and cannot be put on the media platform as an advertisement, let alone added privately? Spokesman? Something like that.

Part II: Emerging paid video services? Star shooting? Special advertisement? How about 350 thousand? Rummaging through your bag? three months

In the process of understanding the charging industry of sending stars to bless, Sohu Entertainment also accidentally discovered another emerging charging business of many stars. Video. So-called? Rummaging through your bag? Video refers to the artist recommending a product in a very everyday tone in front of the camera, indicating that he is also using it, and the effect is very good. I hope everyone can buy it.

Can you shoot from a businessman? Rummaging through your bag? As can be seen from the star list of the video, most of the videos are different from the video of blessing. Out of breath? Recorded by artists, this kind of video has gathered a lot? Rising period? Young artists, such as Li Mimi, Biyun Chai, Lv Xiaoyu, Momo, Chen Ruoxuan, Niu Junfeng, etc. And popular artists like Zheng Shuang. How about recently? Sisters? Such as Land and Sea, Christy Chung, Bai Bing, Claudia and Chen Songling.

According to merchants, such videos usually provide oral advertisements for tens of seconds, one or two video screenshots of artists and products or hand-held pictures, and the price of most stars is less than 65,438+10,000. But like the live video of the star blessing, will the merchants specially note this? Rummaging through your bag? What's the video? Implant non-endorsement? . Obviously, I want to make money and get rid of relationships.

In such activities, merchants revealed that some artists will also authorize their own businesses to each other. The price list provided by the merchants shows that Bai Bing has a three-month commercial authorization185,000, Medina has a six-month omni-channel authorization of 400,000, and Zheng Shuang has a three-month commercial authorization of 350,000.

Subsequently, the merchants also provided some video cases recorded by celebrities, including Andrew, Aarif Lee, Jackie, Xiong Dailin, whitehairpin and Zheng Yecheng, who recommended lipstick, loose powder and massager.

The merchant revealed that there were actually many popular stars shooting such videos before, but many of them were stopped by brokerage companies once. Why? Limited contract? .

Part 3: Make money by blessing video, low or make the best use of it?

Last year, how many? Old artist? Because taking pictures and selling calligraphy and painting to make money, it caused ridicule from netizens and was spit out. Don't guarantee the festival at night? 、? Don't respect the elderly? . But now more and more popular stars appear in the videos mentioned above. Send blessings? It has become an obvious commercial activity and even formed a new industry.

And why are the stars willing to shoot these videos? Are you really crazy about money, or are you fooled by the staff? The reason behind it is not as simple as it seems.

① A few artists were cheated: the staff carried private goods and earned gray income.

Xiao Lu, an artist staff member, revealed to Sohu Entertainment that it is normal for artists to record paid id in the industry now, and such activities have become a means for some staff to earn gray income.

As long as it does not conflict with the brand endorsed by the artist, normal ID artists can record it. ? According to Xiao Lu, this ID is usually recorded in advance by staff and merchants, while artists use makeup to run the notice. If there is no requirement, artists can also record when they are plain.

Some artists will agree when they know that they can make money. As long as the artist agrees, everything is easy to say, because the work is pulled by the staff, and the artist will also give the staff money. ? Xiao Lu said,? Some artists don't know, because they are tired from work and don't care what it is, they want to record it first, and some staff will take advantage of the chaos to bring in private goods to earn gray income. ?

But as the above-mentioned staff said, generally only small brokerage companies have artists to record such activities. The ID cards of popular stars are generally very strict, and the staff dare not take them casually, because fans will scold the studio for hot search if they find out. ?

2 Most artists are voluntary: it is normal for artists to pay for recording, and big coffee is not one of them.

It can't be said that it is 100%, but it is normal for most artists to record id or greetings for free, and the prices vary, mainly considering the grade of the other company. ? Another artist staff introduced to Sohu Entertainment. He revealed that in fact, most of the stars who recorded these videos in the camera still have some understanding of the content and use of the videos. Can they do it as long as they are not too low-level?

If you record Hermes, you can record it for free. If it is a township pig farm, it can be recorded at no cost. Generally speaking, the more well-known enterprises or people, the smoother the recording. ? But basically, big artists will not record it, because it is not bad, unless it is a hometown enterprise.

The staff introduced and rummaged the bag? As a new promotion method, it will generally fall into the category of advertising business and gradually become one of the artists' businesses. Just like many famous singers will go to small towns or real estate developers to perform. ?

Part 4: Don't take risks without endorsement? The lawyer's statement of hitting the face.

As mentioned above, whether it is a blessing video or? Rummaging through your bag? Video, businesses are emphasizing that this behavior is not endorsement, but the relationship is not that simple.

Che Yuanyuan, the legal director of Motie Entertainment, pointed out that the legal risk of the above-mentioned behavior of artists mainly depends on whether it constitutes an advertisement, and then whether it constitutes a spokesperson. If the stars directly or indirectly introduce and recommend the goods or services of the enterprise in the video recording blessing, it may constitute an advertisement. Taking advertising as an example, a star who recommends or proves the goods or services of an enterprise in his own name or image may constitute a spokesperson.

Star blessing and? Rummaging through your bag? Although the video indicates that it is not a spokesperson, it is easy to be considered as an advertising endorsement in practice, because the legal understanding of endorsement is much broader than the narrow concept of spokesperson understood by our daily industry. It is popular and popular for stars, and personal image has a strong influence on the public.

In terms of advertising endorsement, the Advertising Law has many restrictions on advertising spokespersons. For example, Articles 16 and 18 of the Advertising Law clearly stipulate that four types of advertisements, such as medical care, medicines, medical devices and health foods, shall not be recommended or certified by advertising spokespersons, while Article 38 stipulates that advertising spokespersons shall not recommend or certify their unused goods or services, and so on.