New Deal Shock Wave in Shenzhen Property Market: "Innovation" White-hot Second-hand Housing Encounters Cold

According to the trend chart of online signing issued by the Housing Society, the number of online signing of second-hand houses in a single day in the week before the New Deal was as high as 1784, with a minimum of 403, while in the week after the New Deal, the maximum was only 359 and the minimum was 55. The number of online signings decreased by an average of 79.8% compared with the week before the New Deal.

One month after the announcement of the new control policy, the Shenzhen property market has undergone obvious changes.

"I'm sorry to inform you that according to the rules of Huaqiang City Garden (Phase I), your points failed to meet the finalist criteria and you can't participate in the notarization lottery."

At 4: 30 pm on August 7th, Xia Meng (pseudonym), who registered in good faith in two places, was still unable to be selected for the list.

She told the Times Weekly reporter: "I still don't believe it after receiving a text message saying that I am not qualified to shake the number. 56 points in one place and 62 points in one place. I didn't expect that none of them were shortlisted. Is everyone's score so high? "

Huaqiang City Garden is the first new site to adopt the integral rule after the "715" New Deal in Shenzhen property market, which has attracted much attention from the outside world.

On July 30th, Huaqiang City Garden (Phase I) registered in good faith and announced the rules of points. According to the rules, customers registered in good faith need to score according to the three indicators of real estate, household registration and social security, and the top 5560 can be registered in good faith.

According to the report of Shenzhen Radio and Television Metropolitan Channel, * * * 26,000 people participated in the registration of Suite 556. In Xia Meng's view, buying a new house in Shenzhen is like buying a lottery ticket. In addition to strong financial conditions, it is more important to take a chance.

The popularity of the new housing market has accelerated the actions of housing enterprises.

On August 10, a person from south China of Dianjian Real Estate told Time Weekly that its first project in Guangming District was scheduled to open on June 10. At present, an outreach consultation center has been opened to reserve customers for the project in advance.

Different from the fiery new housing market in Shenzhen, the second-hand housing market in many areas is different.

"After the New Deal in the property market, the number of second-hand houses in the store was as low as the bottom, almost none, and employees were pushing the housing and commercial housing in Huizhou and Nansha." On August 8, Wang Lu (a pseudonym), manager of an intermediary store in Bao 'an District, told Times Weekly reporter.

According to the trend chart of online signing issued by the Housing Society, the number of online signing of second-hand houses in a single day in the week before the New Deal was as high as 1784, with a minimum of 403, while in the week after the New Deal, the maximum was only 359 and the minimum was 55. The number of online signings decreased by an average of 79.8% compared with the week before the New Deal.

According to the data of stores in Shenzhen Leyoujia, the number of second-hand houses and new houses decreased by 20-30% in the week after the New Deal.

The new housing market continues to be hot and the second-hand housing market is cold, which is the most real situation since the launch of the New Deal nearly a month ago.

"Innovation" is hot.

Xia Meng is engaged in sales work in Shenzhen, hoping to find a small two-bedroom apartment this year.

In the process of viewing the house, she found that the heat of the property market far exceeded expectations. She looked at more than 20 houses back and forth, and the rising house prices made her flinch.

With a limited budget, Xia Meng intends to win the new house by luck. In June, she participated in the examination and approval of Fahua Rongyu Garden (Phase I) in Financial Street, and finally lost the election. This time, Xia Meng didn't expect that Huaqiang City Garden (Phase I) didn't even have a chance to be shortlisted.

"After the New Deal in July 15, I thought that many people lost the qualification to buy houses, and the subscription for new sites would be much less. I did not expect to wait for more competitors. " Xia Meng said with some dismay.

"After the introduction of the policy details, many people have not been qualified to buy a house, so the number of people who subscribe has increased, with the most people with 50-60 points." On August 9, the sales of a Huaqiang City Garden (Phase I) explained to the reporter of Time Weekly.

Both Huaqiang City Garden (Phase I) and Fahua Rongyu Garden (Phase I) in Financial Street are a microcosm of the booming new housing market in Shenzhen.

On July 23, the second phase of Qin Cheng Da Zheng Da Yuan Yue, located in Guangqiao Road, Guangming District, opened online. 848 sets were sold that day, and the cost exceeded 70%.

"Better than expected, as the first real estate opened after the New Deal, I am quite satisfied with this result internally." On August 6th, the sales manager of the project told the Times Weekly reporter that so far, the project has only part of the final payment.

The heavy thresholds set by developers also reflect the fiery new housing market.

Capital verification is the basic requirement of the current hot market. Among them, Guangming Zhonghai Yuhuan and Nanshan Xili Shentieyue Mountain View proposed a capital verification of 800,000 yuan, and Yuanyang Tianzhu located in Nanshan Xili needed a capital verification of 2 million yuan.

Xia Meng told the Times Weekly reporter that in addition to capital verification, it is necessary to make an appointment in advance to see the house.

20 17, 1, 19, the price of second-hand houses and new houses is upside down, and the phenomenon of "innovation" in Shenzhen property market also comes from this.

The last time Huaqiang City opened in Fuyong District was in the second quarter of 20 19, when * * * launched 464 suites with a filing price of 42,000-52,000 yuan/square meter. At present, the average price of second-hand houses in this area is 6 1 1,000-65,000 yuan/square meter.

Behind the booming new housing market, many housing enterprises are also adjusting their layout strategies in Shenzhen.

On August 10, the person in charge of the investment and expansion business of a central enterprise housing enterprise told the Times Weekly reporter that the tight supply and demand of new houses is expected to improve in September. Some new projects of housing enterprises will accelerate the pace of entering the market. In addition, housing enterprises will have more obvious supply release in the third and fourth quarters. As long as the new house enters the market as scheduled, the situation will be significantly improved.

"As far as I know, many new sites that are about to enter the market are accelerating the pace of marketing and opening model rooms and exhibition centers in advance." The person said.

According to the data of real estate information network, in the first half of 2020, affected by the epidemic, a total of new houses 16727 sets were sold in the first half of the year. According to the data of Shenzhen Housing and Construction Bureau, there are 69,350 commercial houses planned to enter the market in Shenzhen in 2020, including 506 18, which means that 30,000 houses will enter the market in the second half of the year, twice the supply in the first half of the year.

The above-mentioned power construction real estate people also said that although the regulatory policies have a certain impact on the new housing market in Shenzhen, they still continue to be optimistic about the Shenzhen market. At present, the company has only one project on sale, and the company also hopes to acquire new projects through old changes and mergers.

Second-hand house trough

For Wang Lu, who is engaged in housing agency, the most intuitive feeling of Shenzhen second-hand property market after the New Deal is "cold and cheerless". From the hot market last year to now, his mood is like a roller coaster.

Last July, Wang Lu and his friends joined a real estate agency in Bihai, specializing in second-hand housing business.

With the change of the double 1 1 luxury house identification standard, the vitality of the second-hand housing market has been activated, and the jump in housing prices has benefited Wang Lu a lot. In the month with the highest performance, its store performance reached 6.5438+0.2 million yuan.

Taking advantage of the hot market, in April this year, Wang Lu opened another intermediary store in Baozhong District, hoping to continue to expand.

The policy of 15 in July made Wang Lu's mood quickly fall to the bottom.

"About 50% of customers were affected and lost the qualification to buy a house. After the local buyers have calculated the taxes and fees, there is no more. Dura can't back down, some customers are waiting for new quotations. On the other hand, the number of second-hand houses has indeed decreased a lot. Many houses under 5 years have been voluntarily withdrawn by the owners. " Wang Lu said.

On August 10, Zheng Shulun, managing director of Shenzhen Zhongyuan, told Time Weekly that according to the observation two weeks after the New Deal, the number of sincere customers looking for houses from Zhongyuan decreased by 15%. According to the feedback from various business departments, the market is divided, and the areas with high complaints and luxury houses have a greater impact, making it more difficult to sell second-hand houses.

According to the data of Shenzhen Zhongyuan Research Center, the number of second-hand residential transactions in Shenzhen in July was 13407, up 26.6% from the previous month. Transaction area1148,000 square meters, up 26.7% from the previous month.

In July, the number of transfer transactions reached a new high since 2065438+April 2006.

Among them, about 90% of the houses transferred in July are houses signed before June (including June).

Three weeks after the launch of the New Deal, the turnover of two stores in Wang Lu was insufficient 10.

"The main transactions are within 7.5 million yuan, more than 6.5438+million yuan and the previous quotation is slightly lowered. The bargaining price of the owner in good faith is 3%-5%. The key is that customers are not willing to buy a house now, and most of them say that they need to look again. " He said.

The decline in performance made Wang Lu worry about the high monthly fixed expenditure.

"One month's store rent plus employee expenses requires at least 500,000 yuan to maintain operations. Now that the market is adjusting, my judgment is wrong. At present, I want to transfer a store or find someone to buy shares, but the new store rents more than 30,000 a month, scaring many people. " Wang Lu said.

This is not just Wang Lu's dilemma.

"Baoan has many second-hand houses sold by big companies, and there are more shops than houses. Some of my peers have returned to their hometowns, and some of them plan to travel. " On August 9, an intermediary in Baoan District told the Times Weekly reporter.

Lin Zhi (pseudonym), who works on the road, was also influenced by the New Deal. Started to engage in house purchasing consulting services in Shenzhen around 20 17. From the second half of last year to the first half of this year, the average monthly business consultation volume was more than 30 orders. Since the New Deal, only 5 orders have been received, 4 of which have been refunded.

For the next step, Wang Lu said that the new site of Baoan Guangming was basically not handed over to the intermediary agent, and the company's business is now transferred to the apartment market in Shenzhen and the markets in Linshen and Huizhou.

"The latest news, Huizhou is likely to be restricted. Although the official document has not yet been released, this news is very likely. " On August 10, Wang Lu released this message among buyers, calling on other buyers to place orders quickly.

Zheng Shulun said that while the New Deal regulated the residential market, it also created the performance of commercial apartments in turn, and the unrestricted purchase conditions would become more attractive after the New Deal.

Zheng Shulun also believes that commercial property has become a type of property that benefits from regulatory policies because of unlimited purchase and long-term high rental income. In addition, a considerable proportion of customers have been disqualified from buying houses, and the regional market in Linshen is also optimistic.