How to improve the transformation effect of SMS marketing?

Short message marketing is a common promotion method in enterprise publicity, but its frequent rushing and sending and its content is not attractive enough, which has caused consumers the trouble of spam messages and led to poor results. But good SMS content can bring unexpected gains, which is also the reason why SMS marketing is not given up. How to improve the transformation effect of SMS marketing has become an urgent problem for enterprises.

1. standard information.

A standard short message should include: honorific title+short message content+signature name. If your message doesn't even have a honorific title, users will think it is spam at first glance, which is unreliable, and the impression score will be reduced, let alone click to read the message. After there are both honorifics and short messages, it is also important to add your signature at the end of the short message, which will make the short message look more professional and reflect your attention to customers.

2. The content of the short message is concise, the theme is clear, and it hits people's hearts directly.

Short messages should not be too long, nor should they use too many technical terms. They should be easy to understand. Users will not spend too much time understanding the content of short messages, and they will pass if they don't understand. At the same time, the theme of the message should be clear. Don't talk about new product information at once, and talk about promotion activities at once, which is easy to mislead users. If you don't know what users are interested in, you can first subdivide the user groups, find out their needs, and then edit the corresponding text messages. As long as the right information is sent to the right people, sales can increase.

3. A reliable SMS marketing platform

A reliable SMS marketing platform is also very important if you want a good SMS marketing effect. 2 1CN cloud communication platform, a marketing platform integrating SMS, email and message push, provides a variety of push channels, and is suitable for a variety of push scenarios to meet the different needs of customers. Of course, the choice of platform is reliable, more experience will get twice the result with half the effort.

4. Appropriate SMS push time

Try to avoid breaks and weekends when posting, because not many people are willing to study advertisements or text messages at good times. The best sending time is from Monday to Friday morning 10 to 12, or afternoon 14 to 17, and afternoon 16:30 to 20:00.