What aspects should be considered in e-commerce operation plan?

1: Construction of a business platform

Building a building requires the construction of a foundation. Similarly, developing e-commerce also requires the construction of a platform. Without a platform, all subsequent work cannot be carried out. This platform is: website! Build a website with online marketing functions and carry out e-commerce based on this platform.

2: Product positioning

You must consider this issue before preparing to do e-commerce. You must first consider clearly whether you are going to make products or services, and which products to make. After positioning the product, consider the next promotion and marketing plan based on this positioning. If you don't position your product or service well, you won't be able to carry out the next step of work well.

3: Internet marketing and promotion

With the platform, products and product positioning, the next thing to consider is how to let others know that there is such a platform to sell such products. products. Then you need to carry out online marketing and promotion work. This step is very critical and important for e-commerce. The success or failure of e-commerce depends largely on this link. Because online marketing is the core of e-commerce.

4: Establishment of brand credibility

As for the establishment of brand credibility, most of it is achieved through online marketing. It should be noted that these issues need to be considered when building the website in the early stage. The integrity and brand unity must first be shown on the website. The establishment of this brand needs to be unified, long-term, and uninterrupted to influence netizens on the Internet. And don’t ignore the role of word-of-mouth publicity on credibility and brand.

5: Maintenance of customer relationships

When the operation reaches a certain stage, there will be many new and old customers. At this time, you want to improve the customer loyalty of your website and make repeat purchases. behavior, you need to learn how to maintain customer relationships. Don't be indifferent to those old customers who have made purchases in the past. Those old customers are the group that have recognized the brand and will buy again. During holidays, give customers some warm greetings. Even if it's just a text message. Seeing that a customer's birthday is coming soon, send the customer a small birthday gift, etc. Don’t forget that customers are God!

6: After-sales service

The quality of after-sales service determines the customer’s purchase behavior again. Therefore, after-sales service must be done well. Guarantees and commitments must be fulfilled. For example, there is a 7-day unconditional return and exchange policy on the website. Then, when a customer requests a return or exchange within 7 days, do not ask the customer what they are asking, just directly Just handle the return and exchange work easily and quickly. Because the most important thing about e-commerce is: be honest!

7: Logistics and distribution

The last link of e-commerce is logistics and distribution. The speed and accuracy of logistics delivery also determine the customer's purchase behavior again. In a word: How to guarantee must be done for customers. Negotiate all details of cooperation with the logistics company. Don’t let the last link restrict the entire sales process and links!