What is the publicity effect of mass email and SMS?

American mobile marketing market share. 2065438+01June The proportion of channels that mobile marketing in the United States finally promoted purchases: mail channels accounted for 56% of the mobile marketing purchase rate, ranking first; Followed by SMS, accounting for 4 1%. This data comes from the American market. According to the usage habits of users in China (who love to use short messages), the China market should reduce the proportion of emails and increase the proportion of short messages. The cost of texting is very low. In the market, one-way downlink SMS group sending is generally 6 cents, and the package recharge price is lower. Usually, in the promotional advertisements of department stores and real estate companies, SMS accounts for a large part of the budget. In the statistical report of the effect, calls and visits by SMS often account for about 40%. "Look, texting works." Manager x of the planning department and general manager x of the media company have a flash in their eyes. If it's below 40%? "well. It means less texting. Add another 500 thousand a week. " At the cost of 5 cents/piece, 500,000 pieces are 30,000 yuan. This cost is less than a fraction of an outdoor advertising space. It is not enough to organize a large-scale public relations activity. The boss doesn't mind. Therefore, Bian Xiao would like to remind the partners who want to use SMS mass marketing to choose a regular and qualified SMS operator for cooperation, which can improve the marketing effect.