6 18 is coming! Brand fancy marketing, are you ready for these copywriting?

Prepare 6 18! Brand fancy marketing, are you ready for these copywriting? Hello, the business competition is fierce, the traffic pool is limited, and the promotion time is short. In addition to making a fuss about the price and promotion methods, it is also extremely important for merchants to take care of the marketing copy with goods! So what kind of copywriting can directly hit the hearts of consumers and make them pay the bill willingly? No one's money is blown by the wind. How do you get others to pay for your products or services? Only when the psychological needs of users are stimulated will further actions be taken. Therefore, we should use copywriting to stimulate users' needs and give them a reasonable reason to buy. Therefore, we should use copywriting to stimulate users' needs and give them a reasonable reason to buy. 1. The creation of marketing copy to awaken users' consumption needs should start from the essential function point of the product, combine the target user group or the current social phenomenon, and describe the dissatisfied state of users with scene language, indicating that it can be satisfied by using products or services. For example, a group of posters with the theme "The older you get, the fewer people will forgive you for being poor" put forward by financial fund companies, because the lack of "money" has brought a lot of inconvenience to people's lives. "Parents let you save money, only you know that you have no money to save; I am a few treasures for all big-name skin care products, but I only dare to use trial clothes. " This type of advertisement directly pokes people's hearts and touches the pain points of most people. Some people have experienced it, others are experiencing it. Do you want to change this "poor" and "sleepy" state? Think about it! How to change? Let financial management give life another chance. 2. Emphasize the added value of products. The creation of 6 18 marketing copy will no longer emphasize the material function of the product, but focus on describing the added value of the product and combining it with the spirit and values of users. For example, an advertisement in a bookstore: "100 yuan can't buy a good pair of glasses, but you can buy Bill Gates' eyes". Tell them: When you buy or use our products, you can get not only superficial performance, but also a kind of love/respect/knowledge. 3. Taking advantage of users' herd mentality Many users will consciously or unconsciously imitate others' buying behavior when buying goods. Especially in today's fan economy, some merchants have launched "the same star", which is the admiration, admiration and worship of users, which will lead to obvious herd behavior. Therefore, the focus of 6 18' s copywriting is to create an opportunity for conformity. For example, when a product has its own spokespersons (stars, network celebrities, film and television figures, celebrities) or has been used by these people, it can be reflected in the copy: "I want to have the same star", "I support my idol with actions" and "all stars are using it", thus stimulating the imitation motivation of users (especially fans) and promoting product sales. In addition, you can also use the "number of people who have bought" to arouse the herd mentality of users. For example, the cover copy of the world-famous children's literature short story "The Little Prince" reads: "The global sales volume exceeds 200 million copies". Such a large readership is equivalent to telling users that people all over the world are reading this book. If you don't read it, you will be out of date. As a result, the desire to buy was stimulated. Use "the number of people who have bought" to arouse users' herd mentality, such as the cover copy of the world-famous children's literature short story "The Little Prince": "The global sales volume exceeds 200 million copies". Such a large readership is equivalent to telling users that people all over the world are reading this book. If you don't read it, you will be out of date. As a result, the desire to buy was stimulated. In a word, 6 18 marketing copy has only one sentence in the final analysis: use words to awaken consumers' needs, and then use products to meet them. A good insight into users' psychology and a deep understanding of consumption motives can bring marketable copywriting. Father's Day is coming soon, which is not only a day to thank my father, but also an opportunity for brand businesses to take advantage of the situation! So, how can we express gratitude and smell like "dad"? Bian Xiao has selected some good copywriting and schemes for reference! 1909, Mr. Smart, a great man who raised six children alone, died of overwork for many years. The following year, that is, 19 10, Mrs. Dodd, Mr. Smart's second child and the only girl in the family, especially missed and thanked his father, and proposed to the mayor and the state government to set up a festival dedicated to fathers all over the world. The state government adopted this suggestion and set the date on the third Sunday in June, which is the origin of Father's Day. Selected marketing copy of Father's Day: How to be grateful to "Dad"? One: On Father's Day, the first thing that comes to mind is, of course, to thank your father for his contribution, and showing your father emotionally is naturally very popular! Meizu Meizu's Father's Day poster is actually very meaningful, that is, your eyes are full of RMB, lovers, friends and diamonds. Have you ever paid attention to your father? That's the person who gives you the most (except mom). When Youku Tudou was a child, my father accompanied me to watch cartoons. When I grow up, I will watch Military Intelligence Decoding with my father. The feeling of feedback is vividly on the paper. When was the last time you watched TV with your father? Worry-Free Home thanked him for supporting a comfortable home for you, just like Worry-Free Home, a one-stop comfort integrated customization platform for HVAC, which created a comfortable home environment for everyone. Punning, simple language, but full of affection! Xiaomi, no matter how old you are, in your father's eyes, you are not old enough, which skillfully expresses the characteristics of this mobile phone's big screen! Mitsubishi Heavy Industries Air Conditioning The performance of Mitsubishi Heavy Industries Air Conditioning is as reliable as that of its father. Two: plane, spoof "pothole" and some brand swords are biased, taking the spoof route to carry "pothole" to the end! When Durex wants to make a joke, wuli (dirty power) Durex will do his part, even on a festival like Father's Day. Of course, Father's Day is actually related to such products. Happy Father's Day to those who don't use Adu products, full of malice! Okamoto's idea is good. Happy Father's Day or Father's Day is coming, it's up to you. 360 security guards What would it be like if dad was pregnant? Open your brain and think about it! Three: H5. Interesting interaction "Dad" is full of gas. In recent years, with the great development of H5, interactive test games are particularly attractive to users! Gillette tested your father's type (personality type) through several small questions, which can also be related to the product's personality! Cool fun test: Son of a bitch, do you know why I hit you? Is it full of warm homesickness! Tencent parent-child tester, upload father-son photos to test the matching degree! Well, that's enough for Bian Xiao's sharing today. If you need to write articles, you can go to the platform for consultation, and a professional team of writers can provide services for writing. All the media can put it in, the resources are complete, all walks of life have cooperation, the price is favorable and the package is satisfactory! Want to know more about soft marketing dry goods, please pay attention to official website, and welcome your consultation.