Planning scheme of Oktoberfest activities

In order to ensure the smooth and successful activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which has the characteristics of clear content and clear steps. So do you understand the activity plan? The following is the model essay on the planning scheme of 202 1 Oktoberfest that I compiled for you. I hope it helps you.

Oktoberfest activity planning scheme 1 In response to the call of the municipal party committee and the municipal government to "build five cities and build a harmonious xx", promote the development of tourism and catering industry in xx, promote the catering culture in xx, activate the catering market in XX, enhance the development awareness and innovation ability of enterprises, develop tourism and catering brands, enrich the cultural life of tourism and food in our city, and provide a set of high-grade Songyuan tourism and cultural food feast for the general public. Improve the taste and civilization of the city, promote the rapid growth of tourism and catering economy in our city, and accelerate the development of the tertiary industry. The purpose is to create a healthy and pleasant atmosphere integrating leisure and entertainment through a series of food culture theme activities. Take tourism as the platform, beer as the carrier and catering as the support, show the enthusiasm, heroism and enterprising of xx people, show the brand-new style of Songyuan construction, expand the influence of xx city in the country, create high-grade tourist food culture festival business cards and enhance the brand value of xx.

Theme of the event: build a tourism catering brand and prosper xx catering industry.

Purpose: xxx Tourism Festival aims at creating five cities, taking the opportunity of enhancing the overall brand image of xx, promoting the development of tourism, catering and related service industries through exhibition, experience, communication and entertainment, and creating an environment for establishing healthy competition in the market. The purpose of the activity is to show Songyuan's unique folk customs and Manchu-Mongolian cultural characteristics, as well as xx's unique cultural landscape and tourism resources.

I. Organizational arrangements:

Activity time: opening ceremony at 8: 30- 10: 30 on xx.

Location: xxxxx

Second, the site layout:

1, podium;

2. Inflatable arch;

3. Registration desk;

4. Balloons.

Third, the preparatory work:

1, Miss Etiquette: first name (tentative). Responsible for welcoming guests, guiding and cutting the ribbon.

2. Military band: Name, arranged on the left front side of the rostrum.

3. Corsage: Corsage for guests to wear.

4. flower basket: one, placed at the entrance and exit of the gate.

5. Sign-in series: for guests to sign in.

6. ribbon-cutting series: ribbon-cutting for guests.

7. Potted flowers on the podium: placed around the podium.

8. Audio: Special audio for the opening ceremony.

9. VIP room: the VIP lounge before the opening ceremony.

Four. Opening ceremony procedures:

1. The rostrum was arranged the day before the opening ceremony.

2. Sign in, cut the ribbon series, and prepare the corsage the day before the opening ceremony.

3. On the opening day:

At 08:30, all the celebrants are in position.

At 08:50, the performance teams stood in their designated positions.

At 08:55, the band began to play.

09:45 Lead the leaders and guests attending the opening ceremony to their positions.

At 09:50, the host announced the start of the ceremony, introduced the leaders and guests, and introduced the significance and far-reaching influence of this beer and food festival, as well as the participating enterprises.

Play music at 10:00.

10:02 Please invite the leaders to make opening speeches.

10:07 Please ask the organizing committee to give a welcome speech.

10: 12 please (government leaders) announce the opening of this conference, and at the same time, swing hammers and drums to release wine, release homing pigeons and raise colored balls.

10:20 ribbon-cutting ceremony

10:30 The ceremony ends and the performance begins.

● Contents of series activities: Each venue will be held one after another.

1, xxx and city square featured series of cultural performances: reflecting "beer culture" and "folk local featured cultural performances", offering lively and interesting performances such as singing and dancing, acrobatics, sketches, duet in Northeast China, cooking performances, etc. for tourists. And interspersed with various interactive games, so that the scene truly becomes a sea of joy.

2. Carry out exhibitions, evaluations and preferential sales activities of dishes such as Japanese cuisine.

In order to show the operating characteristics of catering enterprises in our city and the development level of catering industry, and meet the consumption needs of the masses, the organizing committee of the Food Festival will organize innovative banquets and gold medal exhibitions of Japanese cuisine and other cuisines, and carry out activities days and preferential exhibitions of time-honored catering enterprises such as Japanese cuisine, Sichuan cuisine, Shandong cuisine and Cantonese cuisine during the Food Festival. In order to expand the influence and form the interaction between Chagan Lake and Songyuan City, 100 representative enterprises will be selected from the two places.

Formulate the preferential price evaluation of participating dishes, give away 4 bottles of xx beer for free at each table, and distribute mysterious gifts at on-site activities, with multiple surprises and unexpected gains.

3. Food culture exhibition and publicity: introduce Zhongshan food culture in the form of words and pictures on the spot, and introduce more and more comprehensive food theory knowledge.

4. Baseball beer bottle competition

5. Choose Mr. (Ms.) beer.

6. Hold Songyuan Catering Industry Forum.

7, "starry sky" carnival beer night (omitted)

8. Closing ceremony

The closing ceremony of the Food Festival will give awards and recognition to the selection results of various activities. At the same time, leaders at all levels, members of the organizing Committee, leaders of competent departments in various regions and news media are invited to participate.

Scope of participation: legal operation, production and distribution enterprises of catering enterprises, hotels, food, daily necessities and other related industries with characteristics inside and outside the city.

Requirements for participating in the evaluation: units and individuals participating in the evaluation should apply first, submit recipes for banquets and dishes (the recipes should be practical and promotional), and with the consent of the organizing Committee office, make performances and evaluations on the spot at the reporting enterprise or designated venue, and the organizing Committee will organize expert judges to evaluate them. Enterprises can declare 1-2 banquet, and the banquet style and cuisine are not limited. The number of dishes at each banquet shall not be less than 10. 1-3 The dishes selected from the banquet are gold medals, and can also be made by enterprises and individuals to participate in the exhibition.

Series review and appraisal:

1, xx famous banquet

2.xx famous dishes

3.xx famous restaurant

4. xx special restaurant

5. Golden dishes

6. Food Festival Golden Chef Award

7. Excellent Enterprise Organization Award

8.X Tourism Festival "Designated Dining Unit"

9. Western food and golden dishes

It is recommended to select the "designated dining unit" of the ninth Chagan Lake Tourism Festival. The organizing committee of the Food Festival will cooperate with the X Tourism Festival to select the designated dining units for the X Tourism Festival in key hotels, specialty restaurants, large and medium-sized hotels and restaurants. Compile Songyuan catering guide, arrange meals for Chinese and foreign guests, and incorporate it into the overall publicity content of the tourism festival, and enter it into the X website.

Planning scheme of Oktoberfest activities 21. Activity ideas:

On 25th, xx, xx Oktoberfest was held to gather popularity, achieve the purpose of brand promotion, establish word-of-mouth communication among participating customers and establish a potential consumption base.

Second, the activity content:

Activity theme: Three major activities in "Beer Carnival Night"

Campaign slogan: Once xx, forever friends

Activity time: 6: 30pm on 25th of xx, and 20xx-9: 30pm on 6th of xx (overdue).

Venue: xxx headquarters

Participants: all citizens

Third, the deployment of activities:

1, ticket distribution

Free tickets will be distributed at specific locations two days in advance (22nd and 23rd of xx):

(1) nearby middle schools, technical secondary schools, vocational secondary schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.). );

(3) Nearby residential areas and commercial areas;

2. Site layout (scene)

(1) Hanging campaign banners and lamppost flags on the spot;

(2) On-site planting activities to publicize colorful flags;

(3) Inflatable dolls and large-scale paintings are placed on site;

3. Media promotion

(1) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic of "xx provides colorful nightlife for the community";

(2) Make a special advertisement CD and play it at the entrance of exhibition hall and flagship store;

(3) Broadcast time: all-weather broadcast;

Four. Activities:

Activity 1: reply to beer knowledge, invite customers to participate in the activity, and win a bottle of beer if you answer correctly;

Activity 2: Beer Competition-Super Brewmaster Competition: Invite on-site customers to participate in the activity;

Rules of the game:

1) Select 10 customer participation, and divide into two groups with 5 people in each group;

2) Each player puts 3 glasses of beer on the dining table;

3) The players all bite the paper cup with their mouths to see who can finish it the fastest;

Awards: Two Super Brewmaster, each 1 case of beer, number of participants 10, 3 bottles of beer;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Rules of the game:

1) Please invite 10 players (divided into two groups with 5 people in each group);

2) The task of each player is to drink the most water in 1 minute;

3) The fastest is the night wine king;

Award: wine king: 3 cases of beer; Prize: 1 case of beer; Participation Award: Designate 8 people and give away half a case of beer;

Activity 4: beer tasting (inviting customers to participate in the activity)

Rules of the game:

1) Pour different brands of beer into several cups, and participants will taste them to see who can separate them. After the results are announced, please ask professionals to comment;

Activity 5: Drumming and delivering wine: Invite eight customers to participate in the activity.

Rules of the game:

1) The staff blindfolded and drummed with their backs to customers;

2) Place 2 glasses of beer on each participant's table;

3) Drums began to spread, and customers who received beer from drums wanted to drink a glass of beer at their table, and those who finished drinking were eliminated;

4) Beat the drum ten times, and the game is over;

5) Competition result: There are two cups in front of the winning prize table and one cup for the encouragement prize. Outsiders can also participate in prizes;

Awards: first prize: put a case of beer; Incentive award: half a case of beer; Participation award: two bottles of beer;

Activity 6: Have a glass of wine blindfolded: Invite on-site customers to participate in the activity.

Rules of the game:

1) Please invite 6 couples or friends to participate in the activity;

2) Men and women stand on one side, blindfolded, and the distance between the two ends is 8 meters;

3) After the host announces the start, the drummer takes a step every time he hits both sides, and after 8 steps, he plays the long drum to make a cup;

4) Winners and participants will be decided according to the results. The winner will become the Cup, and the participants will become the participants.

Awards: first prize: 2 cases of beer (one for each person); Participation award: put a case of beer (nobody half a case).

Oktoberfest activity planning scheme 3. Planning background analysis

Zhaoyuan Gold Mine in Jindu, China is rich in resources and has a long mining history. Known as the "Golden City with Abundance", it is the largest gold-producing city (county) in China. In 65438+xx1October, it was named "China Jindu" by China Gold Association. Since the reform and opening up, Zhaoyuan gold production has flourished, making outstanding contributions to the national gold industry and local economic development. Zhaoyuan, as the largest gold-producing city in China, accounts for 1/7 of the country's total gold output, and its proven reserves account for 1/8 of the country.

Zhaoyuan is the land of ancient Qi and the state of etiquette. The Tang Dynasty was Luofeng Town in Ye County, named after Luoshan, which lasted for more than 500 years. 1 13 1 years ago was set as Zhaoyuan county, which means "attracting Huaiyuan", which means recruiting distant refugees to return to their hometowns for agriculture, and "recruiting distant people, which means attracting Huaiyuan" (Shandong Tongzhi). There are many changes in membership. In the Ming and Qing Dynasties, it belonged to Laizhou Prefecture and Dengzhou Prefecture, and in the Republic of China it belonged to Jiaodong Road. 194 1 year, in order to facilitate the war of resistance, it was divided into Zhaoyuan and Zhao Bei counties, commonly known as Nanzhao and Beizhao. 195 1 year merged into Zhaoyuan county, and successively belonged to Beihai District, Laiyang District and Yantai District. 1983 changed to the county under the jurisdiction of Yantai city. 1In March, 1992, the county was withdrawn to set up a city, which was directly under the jurisdiction of Shandong Province and managed by Yantai City.

This year's Oktoberfest was identified as an activity by the Municipal Coordination Office. In order to further improve the radiation, influence, scale benefits and the popularity of beer enterprises in our province, and promote real estate enterprises to jointly build corporate brands and achieve strong alliances, this year's Oktoberfest will be characterized and run to a high level, making it a celebration with distinctive beer culture, rich celebration colors, high specifications, national participation and national joy.

"China Zhaoyuan Beer Festival" adheres to the purpose of "communication and development", seizes the opportunity of northern development, actively makes use of the promotion of this Oktoberfest to Zhaoyuan's economic development, gives full play to the overall economic advantages of this city and the whole province, and strives to expand the far-reaching influence of the event, ensuring that the content during the "Festival" is novel and healthy, the advertisements are true, legal and diverse, curbing the appearance of false and illegal advertisements, and strengthening corporate image promotion and products. * * * jointly create city business cards. Taking beer culture as the theme, the unique folk customs and longyuan customs of Lanzhou are displayed, and the unique cultural landscape and tourism resources of Lanzhou are the theme of the event, which is realized through various publicity means of the beer festival.

Second, the planning purpose

● Meet new opportunities and challenges in domestic and foreign markets and promote the implementation of the strategy of developing the northern region.

● Create a festive atmosphere for the "Jindu Expo" and gather popularity for the festival.

● Further improve the influence of "China Zhaoyuan Beer Festival" and create a city business card.

● At the same time, enhance the overall brand image of the province and promote the development of tourism, catering and related service industries.

● Build brands and expand product coverage for beer enterprises and related industries in the province.

● Create an environment for healthy competition in the market.

Third, the plan execution cycle

Execution period: 20xx June 20th-20xx August 10.

Stage 1: 20xx June 20th -20xx July 10.

Phase II: July 20xx 10-July 20, 20xx

The third stage: July 20th, 20xx-August, 20xx 10.

Fourthly, media selection in the planning and implementation stages.

● Newspaper

Yantai Evening News, Yantai Daily, Zhaoyuan Today, Qilu Evening News.

● Radio ● Television

1, Zhaoyuan graphic platform, uninterrupted scrolling, illustrated (relatively low ratings).

2. Movable subtitles: Repeat twice within 30 words.

Zhaoyuan 1, 2, Central News, Hunan Satellite TV, Shandong Film and Television, Shandong Variety, etc. 18 channels are broadcast at the same time, and the time is set at 8: 00-8: 30 every night.

● pop outdoor venues, event venues, publicity color pages and gifts.

Media settings

Color calibration of medium gauge lattice

Yantai Evening News

Yantai daily

Today is still far away.

Shandong TV station

Yantai cable TV station

Zhaoyuan cable TV station

Zhaoyuan Radio Station Traffic Broadcasting Urban FM

Verb (the abbreviation of verb) plans the media planning in the first implementation stage.

● Media objects

All citizens of Zhaoyuan City cover the surrounding cities.

● Guiding ideology and activity theme:

Adhere to the purpose of "communication and development", seize the opportunity of western development, actively use the impetus brought by this Jindu Beer Festival to Zhaoyuan's economic development, give full play to the overall economic advantages of this city and the whole province, strive to expand the far-reaching influence of the activities, ensure the authenticity, legality and diversity of advertisements during the festival, curb the emergence of false and illegal advertisements, strengthen corporate image propaganda and product promotion, and improve corporate visibility.

Through various publicity methods of Oktoberfest, the unique folk customs and Longyuan customs of Zhaoyuan, as well as the unique cultural landscape and tourism resources of Zhaoyuan are displayed.

● Advertising strategy:

The advertising activities of the second China Jindu Beer Festival can be divided into two categories: public welfare image promotion and commercial advertising. Image promotion mainly presents "holiday brands" to the outside world through TV stations, newspapers and other media at all levels, various activities, printed materials and temporary outdoor advertisements. Commercial advertisements strive for novel and unique forms. Through the government to assist advertising companies to attract investment, attract more enterprises to participate, thus setting off the atmosphere of "festivals", establishing a good brand image for enterprises and creating profits for the organizing Committee of the conference.

Division of advertising time:

The advertisements of the second China Jindu Beer Festival can be divided into two categories: public service image advertisements and commercial advertisements.

1. Public service image advertisements are funded by the Organizing Committee (government), and some of them can be sponsored by local enterprises and institutions coordinated by the government.

2. Commercial advertisements are subscribed by enterprises and institutions.

Second, the advertising time: around the preparation of the "festival", the focus and purpose of the work in different periods, the advertising plan is divided into three stages: early publicity; Post-publicity; In-session publicity. According to these three different periods, different publicity focuses and activity plans were designed.

1, the first stage of publicity:

The main purpose of publicity in this period is to highlight the customs of Lanzhou and the unique natural scenery, folk customs and other tourism resources and rich product resources in Gansu through the establishment and release of a large number of public service advertisements. At the same time, the information of the second China Lanzhou Beer Festival was released, so that more merchants could know about this festival and come to participate, laying a good foundation for future advertising. The time is scheduled to start two months and three weeks before the session. The mode of operation is to raise funds for the organizing Committee of the conference for public welfare publicity.

2, the second stage of late publicity:

Advertising at this stage is mainly to create an atmosphere before the festival, strengthen external attraction, and prepare for the work during the session. Through the advertising form at this stage, it highlights Lanzhou's good desire to invite friends from all walks of life to carnival and seek common development. The time is set at one month before the trial. The operation mode is mainly government investment, supplemented by the government coordinating the sponsorship of well-known local enterprises.

3. The third phase of in-session publicity:

The deadline is limited to 5 days before the opening of the conference and 15 days after the successful conclusion of the conference. The advertising at this stage is mainly to create an atmosphere of "Oktoberfest". Lanzhou people welcome guests from all directions, drink wine together, display famous products of Lanzhou and Gansu Province, provide a stage for foreign businessmen to promote enterprises and brands, and create income for the organizing committee of the conference, which is the core of the advertising of the whole Oktoberfest. The operation mode will be mainly enterprise subscription.

Oktoberfest event planning scheme 4 I. Theme of the event

In hot summer, cool to the end, Huang Zu Beer Carnival.

Second, the purpose of the activity:

Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. Taking beer buying as a gift and "beer night" running through the whole Oktoberfest as two promotion themes, this paper puts forward the concepts of hotel fashion elements and active community cultural life.

Third, the form of promotional activities:

Venue: all boxes and booths of the hotel, and the stage outside the hotel.

Commodity promotion agencies:

(1) During the promotion period, all manufacturers are required to provide special gift support.

(2) Take buying gifts as the main promotion form, and require manufacturers to provide specific ways to buy gifts. Customers should buy more and give more when buying the brand, and set up gift counters in the gift area outside the store, such as customers buying xx beer for three times and getting one free at a time. , thus strengthening the concept of buying more and getting more benefits. Brands in the gift area can also arrange other promotional activities such as free goods Jian.

(3) All brands are used as standard units to display and sell goods, so that each brand has a pile of heads to expand its product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious. Each pile head is arranged with a sales promotion girl to focus on the promotion and try the drink for free.

(4) Exhibition brand: agreed by the purchasing department.

Four. Programme of activities

1. During the activity, the hotel is the center, with on-site promotion as the main form, interspersed with free goods lessons, prize-winning contests, prize-winning participation and cultural performances.

2. The closing ceremony was hosted by the hotel and assisted by the factory.

3. Theme: Beer Carnival Night

4. Main slogan: cool and bright in hot summer.

5, buy more, more affordable

6. Beer boxes are piled up in the shape of mountains.

Verb (short for verb) Event date

20xx year x month x day -x month x day

Sixth, poster DM

1. Poster time: before the event (10 days)

2. Poster specification: 4P, 80g coated paper (first issue)

3. The deadline for taking photos of posters is July 12.

4. Poster products: 20 for food department, 20 for non-food department 10, and 20 for fresh food department, with the cover of beer special edition.

5.* * * Required amount: 2,300 yuan

Design:

Responsibility follow-up:

Verb (short for verb) Work arrangement

Shuanglong arch 1

Quantity: 1 seat

Specification: span 15m

Copywriter: It's hot and cool in midsummer. It's Huang Zu Beer Carnival.

Layout: bragging between the gates

Arrival time: July 16.

Person in charge: receiving department

Step 2 set the stage

Quantity: 1 seat

Specification: span 18m- 10m

Background text: On a hot summer day, the night of Huang Zu Beer Carnival.

Venue: Outside the entrance of Fafalang Store

Arrival time: July 24th 16: 30.

Person in charge: Supply Department and Loss Prevention Department.

Step 3 sound

Quantity: 1 set

Specification: two main speakers and two spare center speakers

Matching: wireless microphone

Location: for stage use

Arrival time: July 26th 17: 30.

Person in charge: receiving department

4, purchasing department matters

Invitation and negotiation of large-scale on-site promotion activities of suppliers

Preferential goods and gifts supply, cost support negotiation

Negotiations on the arrangement and allocation of venues for on-site and off-site activities

Details of large-scale activities of intransitive verb "Oktoberfest"

Activity time: July 1 1 to July 18.

Main contents of the activity:

(1) July17-25th "Beer Sale"

(2) The closing ceremony of Oktoberfest on July 25th.

Activity content:

The first theme content

A. Announce the opening of Oktoberfest and introduce the following contents:

1, the time of this Oktoberfest.

2. beer brands participating in the exhibition

3. Preferential policies of the century during the event.

4. "Beer Night" activities and shop activities during the day.

B, beer legend, introduce the following contents

1, brewing technology of beer

2. The origin of beer

3. The history and achievements of several beer brands?

C, beer show: several ways to drink beer, magic, acrobatics.

D, Song and Dance Performance: Bel Canto, National

Requirements of performing arts:

1. Several activities naturally blend together, highlighting the theme of "Beer Carnival Night".

2. The performance style is artistic, the theme is novel and fashionable, and the cultural connotation is profound.

Liu Jingli is responsible for:

1. Contact and organize performers and hosts-Required amount: 400 yuan.

2. The director of the whole event.

The food department is responsible for:

1. Arrange and determine the on-site advertising promotion.

2. Provide on-site drinks and drinks.

3. Collect beer information: the brewing process of beer, the origin of beer, the history and achievements of several brands of beer and other related information (completed in cooperation with the Planning Department).

The cashier department is responsible for:

1. In-store broadcasting and publicity

Matters in charge of loss prevention department: maintaining order on site.

Matters in charge of planning department: venue effect layout

The purchasing manager is responsible for: scheme planning, site arrangement and distribution.

Big beer deal:

The second theme content

Theme: A street where several beer companies synthesize beer.

Activity time: 20xx July 1 1 to July 18.

Activity: Buy gifts and drink.

Closing ceremony of "Oktoberfest"

The third theme content

Subject: Named by a beer company.

Activity time: 7: 00-8: 30 pm on July 18.

Activity form: party

Chief Commander: Manager Li

Seven. Post-holiday work

1, site cleaning

2. Settlement of activity funds

3, activity work report and evaluation

Eight. The above expenses

Planning: Planning Department 20xx-7- 10

Audit: Operation Department

Approval: General Manager's Office