Provisions on sending and receiving short messages

Double 1 1 is coming, and major businesses have started a new round of promotion. In order to capture customers and increase revenue, many businesses will send promotional information to customers, which is a very common phenomenon. However, since this year, the Ministry of Industry and Information Technology has standardized that Shuang 1 1 cannot send marketing messages without consent. Why should we make this provision?

First, such regulations allow enterprises to compete fairly.

As we know, the days of 6 18 and 1 1 are also the days when businessmen show their talents. In order to catch consumers, the rest will use various methods, such as full reduction, full 200-30, full 300-50 and so on. And the other way is to reduce the price, so as to benefit consumers and each product will be reduced by several yuan. In order to let customers know about their stores, expand their popularity, sell goods and get the maximum benefits, some businesses will use the way of sending short messages, but some businesses know that this way will affect consumers, so they are very conscious. Therefore, in general, it is unfair for some enterprises to use SMS to inform consumers. Therefore, it is a necessary condition for fairness not to send short messages to customers at will.

Secondly, this is to safeguard the legitimate rights and interests of consumers.

I believe many people have the experience that when the business is approaching the big promotion, the mobile phone will keep ringing. If they are muted, their work may be affected. If they ignore them, they will have no will to work. Anyway, without the consent of consumers, major businesses send messages to customers, which will affect their normal life and disturb their quiet life. This will infringe on the legitimate rights and interests of consumers and make them angry. If it is stipulated that marketing information cannot be sent privately, I believe consumers will fully support it.