What should a qualified Taobao shopkeeper do every day?

Many shopkeepers feel that the time for opening Taobao stores is relatively free, and they can sleep late every day. Actually, it is not. We still have to take Taobao business seriously. It's not difficult to get up at half past eight. In the half hour from 8: 30 to 9: 00, we should carefully check all the data of the business people.

For example, yesterday's store sales, the sales of each baby, the ranking of major product keywords, search volume, click-through rate, conversion rate and so on. And through the analysis of these data, we can determine what aspects we need to optimize our products and stores in the future. Try to use excel tables for statistics, which is convenient for our later review and comparison.

Second, adjust the through train (9:00-9:30)

At 9 o'clock, Taobao has already ushered in the first traffic peak. Many buyers will secretly open Taobao, browse silently and place orders silently. So it is very important to adjust the through train at this time. We can adjust the through train through the following aspects:

1, check whether the balance in the through train is enough and whether it needs to be recharged;

2. According to the cost of each scheme and the input-output ratio of 7 days, 14 days and 30 days, decide whether the daily quota of each promotion scheme of through train needs to be raised or lowered.

3. When establishing a new through train scheme, it is necessary to set the departure platform, area, crowd and time. In order to save driving expenses, the premium should be set at a higher level (120%-300%) for the precise flow, and the premium should be reduced (30%- 100%) for other flows, depending on your baby's situation.

4, concentrate on optimizing the main push baby, pay attention to the click rate, total transaction volume, ROI, click cost, display ranking, collection quantity, purchase quantity and so on. Improve creative click-through rate

5. Choose tools suitable for shopping malls.

A good tool is equivalent to the second-in-command in a shop. In the process of store operation, there may be many tools, such as "customer service management, one-click copy, evaluation assistant" and so on. How can I choose a good tool suitable for shops? This is also what the shopkeeper must do.

For example, the "Ant Performance" customer service tool can be used for cross-platform statistics of customer service and store performance data. At this time, if you have multiple platform shopkeepers, you might as well try ant performance. Realize multi-platform data and display it on one page.

Third, optimize the store foundation (9: 30- 10: 00)

1, orders and store reports that Xiao Er intervened or did not end for a long time should be recorded and tracked in time. For after-sales problems, we must carefully choose which return method, which involves quality refund and will affect the visibility of the store.

2. Handle abnormal orders, unpaid orders and confirmed receipt orders. Unpaid orders should find out the reasons why the orders are not closed, find out the problems of their stores and treasures from the evaluation, and optimize them one by one.

3. Check the bad reviews, analyze the reasons why customers give bad reviews, make statistics, and reply customer information in time. Every bad review in the evaluation will affect the customer's future purchase order and directly affect the baby's conversion rate.

4. Leave a message to Want Want after delivery, add friends to each user, and investigate customer satisfaction after the transaction. When there are many orders, you can use the third-party software to notify you by SMS. When the order is small, I suggest you edit the delivery speech yourself to make a good consumption experience.

5. Be sure to check the questions below the hot money every day to keep abreast of the buyer's needs and expectations, and you can reply with Taobao on your mobile phone. Only by solving everyone's doubts can the store develop for a long time.

Everyone should pay attention to the following points:

Orders involving 1 and Xiao Er must be handled carefully in time, otherwise the DSR score below 10% will affect the registration of various activities.

2. Actively handle and explain the baby's bad reviews.

3. Be sure to ensure the delivery speed and improve the customer's express delivery experience.

Four. Activity registration and active learning (10: 00-11:00)

The activity of Taobao platform is also an important way for us to drain. It is necessary to actively register for special offers, demo centers, gold coin panning, cost-effective gatherings, theme activities and other activities.

At the same time, we should keep learning and keep pace with the times. Taobao platform has been developing, and the rules are not static. If you want your own store to develop for a long time, you must keep up with the development of Taobao, so you should keep learning through various channels and actively communicate with other shopkeepers.

Verb (abbreviation of verb) peer analysis (11:00-12: 00)

1. Check the store TOP 10, and the single item TOP20 is among the business personnel;

2. Analyze the successful factors of peer explosions;

3. Pay attention to the explosion of the rapid rise of the homepage and analyze it.