How to use the marketing of small programs?

This should be used in combination with your actual operation. The applet can be configured with many marketing functions, such as spike, group purchase, live broadcast, bargaining, distribution and so on. You can do marketing activities from the following aspects:

1, active fission

If you want applets to have more traffic and more users, then active fission is a very good choice. Merchants can do a preferential activity to split the market before the small program mall goes online. You can share it with users through WeChat official account tweets, small program pop-ups, friends circles and communities, so that users can know about this preferential activity, such as spike killing or multi-person reunion, and concentrate a large number of customers in a short time to attract users to use small programs.

2. Functional fission

Everyone should have bought something on WeChat, which is a common marketing function. There are many marketing functions in the applet, in addition to bargaining and grouping, there are coupons, full reduction activities, live broadcasts and so on. Merchants can directly use the marketing function of applets to attract more interested customers and get more traffic through regular marketing activities.

3. Distributed fission

The applet is backed by WeChat's huge traffic pool, and traffic is the natural advantage of the applet. Merchants can split your products by distribution, so that users can share your products. After the order is closed, you can give him a corresponding commission, and then carry out continuous distribution fission to improve the conversion rate.

I hope the above will help you.