Vowing to open up a new era of smart retail, what did Suning do in 2017?

At the beginning of 2017, Suning, which had completed the layout of six major industries, declared in a high-profile manner in the fierce Internet landscape, "2017 is the era of Suning!" Now one year has passed, and Suning is ambitious. What is the new industrial layout of Suning? Is the God of the Times really sending a wreath of favor to Suning? Let’s follow the author to find out.

Making big moves frequently to lay out the entire industry

In March 2017, Suning won the exclusive copyright for the new media of the 2017 Ping An Chinese Football Association Super League. At this point, Suning already owns the copyrights of the world's five top leagues, including La Liga and the Premier League.

Winning copyright is not Suning’s ultimate goal. Using sports to attract traffic to the entire industry is the core of its layout. For example, all 240 Chinese Super League games in the new season will be broadcast live in high definition on PPTV sports three terminals (PC mobile OTT), which will bring huge traffic to Suning; smart TVs will also bring a wave of revenue through welfare discounts. The comprehensive membership system has an immeasurable boosting effect on the entire smart retail system.

(Picture: Wang Hongyan, Secretary of the Central Secretariat of the Communist Youth League, visited Suning Youth Innovation Park)

In April 2017, Suning Youth Innovation Park was officially opened in Nanjing, Jiangsu. According to Zhang Jindong, chairman of Suning Holdings, the park plans to incubate more than 200 projects by 2020 and create a number of projects worth over one billion yuan. At the same time, it will set up a 300 million yuan "Suning Youth Entrepreneurship Fund" to solve the funding problems of entrepreneurs. Suning Youth Innovation Park is not only an entrepreneurial base that leads a quality lifestyle, but also a catalytic integration base for its entire industry layout. It also provides a steady stream of scientific innovation and talent support for Suning’s smart retail format.

(Picture: Suning Bank was established)

In June 2017, Jiangsu Suning Bank, positioned as a "technology-driven O2O bank", was officially established, and Suning Bank also became the first private bank in Jiangsu . Different from traditional commercial banks, Jiangsu Suning Bank pays more attention to online layout and accurately meets the needs of small, medium and micro enterprises and individual users. Different from pure Internet banks, Suning Bank also pays more attention to the advantages of offline channels, and combines shareholders' offline store resources and wealth centers to create a physical financial experience center, which not only promotes multi-industry interoperability but also brings online and offline scenarios to users. Financial services experience.

In July 2017, Suning opened its first car supermarket in the country. It not only sells complete cars and car accessories, but also a series of services about cars, which is its real highlight. The convenient services provided by Suning.com Auto Supermarket include vehicle management office window business agency, second-hand car buying and selling consultation agency, vehicle maintenance and repair appointments, member club self-driving tour organization and daily vehicle inspection services, etc., annual inspection, exposure, license renewal, annual review, One-stop services such as registration, color change, registration transfer, and ownership transfer can be easily handled. It truly makes buying a car as convenient as buying instant noodles. This is officially one of the embodiments of the easy and convenient future smart retail lifestyle advocated by Suning.

In August 2017, Suning’s first unmanned store officially opened. The new experience of "swiping your face" to enter and exit and "touchless" checkout has refreshed the retail industry. Suning unmanned store is an unmanned store built by Suning using technical means. It can be integrated into various business formats under Suning. Whether it is Suning cloud store, Suning supermarket or even Suning store, as long as it is equipped with Suning unmanned store technology, it can be quickly copy. While innovating the way people shop, it also simultaneously spreads the ecological concept of smart retail.

(Picture: Suning unmanned store)

In December, Suning officially proposed the “big development strategy” and plans to open 5,000 new retail cloud stores surfaced. Zhang Jindong said that this is not about launching satellites and shouting slogans, but about real implementation, and these stores are by no means traditional chain stores, but the most cutting-edge new formats of Suning Smart Retail.

Smart retail is ushering in a full harvest? Suning is back as king

Suning took off its low-key veil and straightened its back. This series of drastic actions are really amazing.

A detailed analysis shows that Suning’s actions in just one year have paved the way for the foundation of the smart retail ecosystem.

After eight years of transformation, Suning has sacrificed enough capital. During the critical period when the Internet is sinking, it is Suning's golden opportunity to return as the king. Suning is well aware that after completing the layout matrix of the six major industries of retail, real estate, finance, cultural and creative, sports, and investment, what is more needed is to continue to deepen its efforts and perfectly integrate the available resources to create a smart retail that will revolutionize future life. Business format. Suning is playing a big game that will subvert the industry in the future.

(Picture: Smart Retail Concept Map)

Under the far-sighted layout, Suning also ushered in an unprecedented harvest period in 2017, not only successfully entering the world's 500 Strong ranks, and the profit growth for three consecutive quarters has exceeded three digits, achieving the beautiful story of the company turning from cocoon to butterfly.

Suning’s potential is not only due to its offline layout that has been developed for nearly 30 years, but also from the business dream that it has adhered to from the beginning to the end. When Zhang Jindong claimed to compete with Wal-Mart in a store of less than 200 square meters, no one thought that this obsession would bear fruit so quickly. Now, with its strong strength and rapid development momentum, the scoffers of the year have no choice but to Falling to the ground. We are worth looking forward to whether Suning can create a new myth in the future.