What is digital marketing?

Digital marketing? Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way.

Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

Theoretical content: The so-called digital marketing refers to a marketing method to achieve marketing objectives with the help of the Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way.

Extended data:

Digital marketing features:

Integration: The close integration between the front desk and the back desk is realized, which is the basis for quickly responding to customers' personalized needs. It can realize the integration from commodity information to collection and after-sales service, so it is also an integral marketing channel. On the other hand, enterprises can use the Internet to design, plan and implement different communication marketing activities in a unified way, so as to avoid the negative impact caused by different communication inconsistencies.

Personalized service: Digital marketing provides personalized products according to customers' needs, and can also track the sales habits and hobbies of each customer and recommend related products. Online promotion is a low-cost and humanized marketing method.

Rich product information: The Internet can provide detailed specifications, technical indicators, warranty information and usage of current products, and even provide answers to frequently asked questions. Users can easily find products, prices, brands and so on through the Internet.

Greater choice space: Digital marketing will not be limited by shelves and inventory, providing a huge ballroom for product display and sales, allowing customers to provide almost unlimited choice space.

Baidu Encyclopedia-Digital Marketing