Kaniu Credit Card Manager Product Analysis

Foreword

The author believes that a good product first needs to identify its target users and find every way to solve the needs and pain points of this group of users; secondly, it must ensure that the product third, we should use various operating methods to allow users to have a relationship with the product based on the attributes of the product (such as social products, tool products, etc.) and the product stage (such as the exploration period, rapid growth period, etc.). In fact, It’s what the proverb says creates stickiness. Of course, products cannot be separated from the commercial essence. The above is to lay a solid foundation for the ultimate goal of profitability.

Recently, the author came into contact with the KaNiu credit card management APP while learning financial management knowledge. This APP has brought me a lot of convenience in credit card management. Let’s do a simple analysis of KaNiu.

1 User Analysis

1.1 Target Users

The author has obtained some data about credit card users:

In general , cash credit cards are used very frequently. Cardholders are mainly aged 25-35, and their income is around 5,000-12,000. They have strong demand for shopping, financial management, etc.

1.2 User Needs

Credit cards are almost the standard for most current consumers. However, once the credit card is overdue or maliciously delayed, the above-mentioned bad records of the credit card holder will also be lost. Will affect personal credit record. At this time, users urgently need a product that can provide reminder services for credit card due repayments and the function of viewing consumption records. In the past, some credit card APP products with simple functions on the market simply parsed the bank's monthly mailed statements. In addition to facilitating viewing, they did not solve the core problem that troubles credit card users: "timely grasp the accurate amount of credit cards swiped and reasonably control consumption."

2 Product Analysis

2.1 Product Positioning

1) Accurate Positioning: Solving User Pain Points

Every time a user swipes a credit card , you will receive text message reminders from the bank, and these bank text messages will be analyzed and sorted in a timely manner to dynamically reflect the summary data of users' card consumption, avoid the lag in monthly credit card bills, and effectively solve the pain points that have plagued credit card users for many years. KaNiu firmly grasps this pain point of users and launches an automated credit card management tool.

So far, Kanniu has successively supported more than 1,000 SMS templates from 178 banks. Each bank card account is designed in a simulated card style to intuitively display the main information dimensions of the credit card, allowing users to manage it like A bank card is as friendly as a wallet.

2) Demand expansion: from card management to financial management and consumption

From the survey data collected earlier, we found that credit card users have particularly strong demand for shopping, financial management, etc. With the development of Kaniu today, on the premise of ensuring that the main pain points of users are solved, the products have gradually expanded to areas such as financial management, shopping activities and information.

2.2 Product Design

From the perspective of the scope of KaNiu products, KaNiu puts the most important information on the homepage - credit card consumption information and repayment reminders. This allows users to pay attention to the issues they care about most as soon as they enter the APP. The Asset Tab is also information related to credit card consumption, and has added financial analysis functions to allow users to have a clear understanding of their consumption.

In addition, in terms of the structural layer setting of KaNiu, Kashen and loans are placed on the tab at the bottom of the APP. It can be seen that the product is gradually expanding into financial management-related fields, and by combining different scenarios to meet Users’ financial management needs.

3 Comparative Analysis and Suggestions on the Main Functions of Competing Products

Judging from various data on financial management APPs, the most fierce competitor with Kaniu is none other than 51 Credit Card Manager.

The author below makes a detailed analysis of the main functions of the two credit card management giants, Kaniu Credit Card Manager and 51 Credit Card Manager (due to the huge product functions, only the functions of the following checked parts are analyzed):

3.1 Application main interface

Kanniu

Kanniu

51

1) Page design and user experience

Kaniu manages multiple card accounts on the homepage, which can be controlled by pinching and stretching. The main interface can be switched by sliding left and right, giving a better user experience. Card Niu can set DIY background images, and the card imitates the design of a real wallet, making the experience more user-friendly.

The design of 51 Credit Card is flat style, without too many animation effects, and the style is simple.

2) Important information display:

The information displayed by Kanniu on the card includes: payment time, balance, interest-free days, and repayment button

51 The information displayed on the card includes: payment time, balance, maturity reminder, repayment status

3) Personal suggestions

üKaniu has done a relatively good job in user experience. Yes, expiration reminder information can be added to the information display.

üIn addition, in terms of novice guidance, neither KaNiu nor 51 has good novice guidance instructions and related tutorials, which greatly increases the learning cost for novice users.

3.2 Bill import and analysis

1) Bill import

51 Credit Card Manager has fully supported the analysis of bills of 36 banks, while Kanniu supports 178 banks. There are about 1,000 kinds of SMS templates, and it supports about 200 kinds of bill templates from 50 banks, which is a big advantage compared with 51.

In addition, 51 are slow to import credit card information. In terms of bill parsing speed, KaNiu is said to have dual parsing engine technology, which can quickly parse and intelligently classify 97.8% of the country’s monthly credit card statement emails.

2) Bill analysis

51

Kanniu

51 bill data includes bill cycle, daily bill status, and interest-free card swiping Period, card balance, etc., consumption statements are distinguished by different icons. KaNiu can display the outstanding bills, remaining balance, total consumption, bill date, interest-free period, consumption flow, etc. for each card. The flow numbers of income are in red and expenditures are in green.

3) Personal suggestion

The page design of Kanniu’s bill flow module is relatively bloated. You can simply classify the information without displaying specific information content. In addition, the entire month's running water is placed directly together, which makes the readability relatively poor. It is recommended to display it in weeks or days. In addition, the monthly turnover statistics are really total income and total expenditure, which allows users to obtain consumption information.

3.3 Repayment date reminder function

51

Kanniu

The repayment reminder function is one of the most important functions in credit card management. First, KaNiu’s repayment reminder function has a repayment reminder setting switch, which can be set to a certain point in time on a specific date, and the repayment reminder sound can also be customized, which is more user-friendly. The 51's settings are slightly rougher.

Personal suggestion:

The importance of the repayment reminder function is undoubted, but whether it is KaNiu or 51, the settings of the function are hidden very deeply! If you want to set a repayment reminder in Kanniu products, you need to go through the 4 steps of My gt; Settings gt; Message notification setting gt; Management reminders! And 51 also needs to go through my gt; setting gt; management reminder 3 steps! Many users may not even know this feature exists. Personal suggestions can be added to the home page or calendar; add reminder.

3.4 Financial Analysis

KaNiu

KaNiu

KaNiu

KaNiu

KaNiu’s chart analysis entrance is in the upper right corner of the asset page, and the icon is difficult to identify. The home page of the financial analysis is a comparison of this month's income and expenditure curves and a consumption tree diagram, allowing users to understand the income and expenditure situation and consumption structure very intuitively. After clicking on this month's consumption, there are pie charts and bar charts for a detailed breakdown of the consumption structure. However, the display of the pie chart is not very intuitive, and the user needs to turn the dial to view the proportion of each consumption.

The chart of 51 Credit Card Manager is relatively small, and the function entrance is in my gt; setting gt; during report analysis, consumption classification needs to be manually clicked, and the numbers on the icon are slightly blurry

3.5 Credit Card Community

Since 51 Credit Card Manager does not clearly divide the community sections, the author only talks about his own opinions on the community in Ka Niu.

The community in Kaniu Credit Card Manager only needs to contain the following content:

The classification of Kaniu community content is relatively confusing. Whether it is credit card related knowledge or financial management or loan related knowledge, it is directly horizontal. are listed in the tabs at the top of the screen, and credit card related knowledge expands into multiple options. In addition, there is no fixed entrance for promotional activities, and they are directly inserted into more prominent positions on each page.

Personal suggestions can be sorted out in terms of information display:

1) Organize and classify community content

2) Highlight preferential activities and task modules

4 Summary

Kanniu can support the analysis of more than 50 banks and more than 200 types of email bills. It is the credit card management APP with the most extensive cooperation with banks and the strongest ability to analyze email bills. In addition, Kanniu has used the dual-engine analysis technology that is unique among similar products, and has absolute strength in bill analysis.

The author believes that in the basic functional modules of the product, there are still some details that need to be improved, such as novice guidance and education, bill flow display, etc. There is a lot of room for development and improvement in terms of product expansion needs. Kanniu can increase investment in this area and promote the automation of more financial management scenarios.