Jewelry store 520 event promotion plan

Jewelry store 520 activity promotion plan (general 6 articles)

In order to ensure that the activity is carried out solidly, we need to formulate an activity plan in advance. The activity plan is to clarify the time, location, purpose, and expectations of the activity. A plan for results, budget, activity methods, etc. How should an activity plan be formulated? The following is the jewelry store 520 activity promotion plan (generally 6 articles) that I compiled for you. You are welcome to learn from it and refer to it. I hope it will be helpful to you.

Jewelry store 520 event promotion plan 1

1. Event time

May 20th (Wednesday x) - 21st (Wednesday x).

2. Activity theme

Destiny xx520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of xx yuan on xx day (a total of xx yuan for gold and jewelry) , get a piece of passionate chocolate (worth x yuan) or a rose (value open. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, xx internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (xx broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into XX, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will play some love songs and xx’s Valentine’s Day promotions, and from time to time send xx people’s wishes to all the lovers in the world. Remind people who walk into xx that Valentine's Day is here and it's time to pick a souvenir for your loved one to promote sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x portions/day, packages are expected to be x portions/day)

2. SMS fee: x yuan

3. Other expenses: x yuan jewelry store 520 event promotion plan 2

1. Activity theme

"Whisper from the Heart "Star Wish" uses the romantic star to make a sincere wish to renew the fate of the previous life with him (her).

2. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event;

3. Event time

x month 23rd - x month 20

4. event location

xx Jewelry North China The selling points of the district

5. Organizer

xx Jewelry Co., Ltd.

6. Activity details

Divided into three parts

1. Dedicated to lovers who can spend Valentine’s Day perfectly;

2. Dedicated to lovers who cannot spend Valentine’s Day perfectly;

3. Dedicated to For single nobles.

The details are as follows

1. Dedicated to lovers who can spend Valentine’s Day to the fullest

Compose a romantic song with him (her) Poetry, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life.

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and him (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the incarnation of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, Let’s have a date with the shooting star. I believe it will fly with our wishes to the place where our dreams come true. Jewelry store 520 activity promotion plan 3

1. Activity theme

True lovers, xxx store will put a "price" for your love

2. Activity time

　x month x day

III. Activity content

1. I am "gold" and I put a price on love!

Confess your love and buy gold and get a couple’s ring as a gift

During the event, if you purchase 5 grams of gold jewelry, you will get a pair of couple’s diamond rings worth 199 yuan. (Each piece of gold jewelry is limited to one pair of silver rings for couples)

Gold special offer to send true love, two grams of 520 yuan to express your love

Thousand gold 2 grams, 520 yuan, and so on (high-quality products) Gold work fee is extra), quantity limit, 200 pieces of gold jewelry can participate in the event, gold bars do not participate in this event.

2. I am a "diamond" and I put a price on love!

Confess your love and buy a diamond ring, I will give you 520

During the event, if you buy diamond jewelry for more than 3,000 yuan, you can increase the value by 520 yuan and exchange it for a new model after one year. For example: a customer purchases The diamond ring costs 3,200 yuan. After one year, this diamond ring can be exchanged for jewelry worth 3,200 520 = 3,720 yuan.

Confess 520 and win a lifetime diamond ring

Participate in the interactive scene at the door from 12:00-14:00 and 18:00-20:30 on the same day to participate in "True Love" During the "Confess your Love" activity, you can get a chance to participate in "Confess your Love 520 and win a lifetime diamond ring (1,314 yuan)".

When couples who confess their love on the spot participate in the "pop a balloon and win a diamond ring" activity, both parties need to help each other to complete the task. Both parties select a balloon and pop it together to view the corresponding prizes inside the balloon.

Preparation:

① 30 pieces of silver pendants worth 52 yuan,

② 21 pieces of diamond bracelets worth 88 yuan

③ Value A diamond ring for women worth RMB 1,314.

Participate to win a prize! ! !

3. I am the xxx store, I put the price for love, and I have a limited time sale!

a. Gemstone silver earrings

b. Silver necklace

c. Silver pendant

d. Silver ring

e. Good Luck Golden Pig

There are 52 items per box, all priced at 52 yuan, limited time sale in a certain period, synchronized online and offline.

(Determine the proportion based on your own store products)

4. Event promotion

Online

Interactive message on WeChat platform and pick up at the store Beautiful little gift.

WeChat community and employee circle of friends frequently promote and publicize.

Regular customer community maintenance, event notifications

Offline

1. Post event promotional materials on the front of the store, change the LED subtitles, and arrange the event A suitable atmosphere attracts the flow of people.

2. Employees call member customers to gradually establish their own personal customer groups.

3. Distribute promotional pages before the event, and block traffic around the store to attract customers during the event;

4. The welcome message is changed according to the content of the event, and employee clothing can be adjusted appropriately according to the event.

5. Place movable display racks in stores that cooperate with different industries.

Store clerk training during publicity hours, with unified speaking skills. Personnel, routes, requirements, goals, and bonuses must be explained in place, and the drills must be familiar...

5. Material preparation

1. Promotional materials

2. Gift materials

3. Counter product materials

4. Atmosphere scene layout materials

(Materials will be followed up in the early stage of the event and can be adjusted during the event. Control and avoid excessive inventory...)

6. Goal decomposition

1. Division of personnel

Do a good job in decomposing the performance goals of the activities. Designation of employee goals and specific execution of work.

2. The system with clear rewards and punishments should be clearly communicated during the activity, implemented in place, and communicate well with the store staff.

(Note: Change shifts during activity time, change shifts during meals and breaks, prepare some dry food, you can use it when you are busy.) Jewelry Store 520 Activity Promotion Plan 4

Activity Purpose

1. Use promotions to provide consumers with more benefits, promote sales, improve performance, and increase profits;

2. Through this event, we will further enhance the brand’s visibility and influence. Spread the brand effect;

Activity time

xx month 14th - xx month 20

Activity location

Various jewelry stores and shopping malls Counter

Target audience

Young couples, lovers about to get married, etc.

Activity links

Discounts, gifts, and games Interaction

Activity content

1. Sweet and sweet 520

① 23% off special discount on jewelry (excluding event products).

②Customers who purchase the "Love Formula" diamond couple ring will receive a coupon worth 200 yuan for a sweet double photo package for a purchase of 3,888 yuan. With the coupon, you can take a set of couple photos at a designated photo studio for free; for a purchase of 5,888 yuan, You will receive a gift voucher worth 688 yuan for a sweet peripheral tour for two, which can be spent at designated travel agencies.

Before the event, you need to contact local photo studios and travel agencies to reach a cross-industry alliance; couple photos require the studio to add brand logos and promotional blessings during post-production, and travel attractions are selected based on actual local conditions; cross-industry In cooperation, we must protect the best interests of customers and avoid hidden consumption.

2. Fun playing cards, turn over 520

Choose three playing cards with the numbers "5" 2 "0", face down, and the customer will follow the "100" The cards are randomly turned over in the order of "bit", "tens" and "ones". At the end of the checkout, the same amount will be directly waived according to the three digits turned out.

For example: if 520 is found, 520 yuan will be waived directly;

If 205 is found, 205 yuan will be waived directly;

If 052 is found, 052 will be waived directly. 52 yuan;

Note: Customers participating in this game need to spend 5888 yuan after discount on diamond jewelry to participate.

3. In-store gift, romantic carriage scented candle

(Reference price: 2.3 yuan/piece)

4. Use the Focus O2O member marketing system to do 520 In the lantern lighting game, share your circle of friends and invite your friends to light up four lanterns with the words "I love my wife" or "520 Happy" and you can go to the store to receive gifts.

Event preparation

1. After the event plan is determined, design and print a promotional DM leaflet, and distribute it in the store business district one week before the event;

2. Others Advertising, such as WeChat public account promotion, member marketing games, Yiqi Show promotion, outdoor advertising;

3. Prepare all prizes and gifts one week before the event to ensure sufficient quantity;

4. Print POP, posters, and promotional banners one week before the event;

5. Prepare the music needed for the event to create an atmosphere;

6. The store decoration is romantic For a sweet atmosphere, you can use pink balloons, pink flower arches, and pink counter stickers;

8. All store staff must know all the contents of this event before the event and memorize the discount details.

On-site layout and personnel arrangement

1. 1-2 greeters

2. 10-12 sales staff

3. 1-2 security personnel

4. 1 host or commentator

5. 1 in-store gift distributor Jewelry store 520 event promotion plan 5

1. Purpose of the event

1. Increase brand awareness, reputation, and praise;

2. Increase product sales.

2. Activity theme

xxxx poem "love" and "flower" meaning, stroll 520

3. Activity time

20xx xx month xx day

4. Event location

Selling points of xxxx jewelry

5. Event co-organizers

Major news media

6. Activity details

1. Poetry

Collect works on "poetry" from the society.

Requirements: The works strive to mainly reflect fashion culture (jewellery), and each person is limited to 1-3 songs.

Evaluation method: All submissions will be evaluated by experts hired by xxxx, and the final evaluation will be conducted by experts organized by the Chinese Poetry Society. The results of the competition and winning entries will be announced on the website.

Award settings:

One first prize, awarded xxxx;

Three second prizes, awarded xxxx;

Three Ten second prizes will be awarded xxxx;

Twenty outstanding prizes will be awarded xxxx.

Time and address:

(1) The deadline for submission is August 10, 20xx.

(2). Submission address:

(3) The award time is to be determined.

2. Love

The word "love" explains all the "love" in the world. With love, there will be sunshine everywhere in the world.

On this day full of love, xxxxxx will dedicate love and enjoy love with you.

xxxx Love 1

The activities in this unit are a sublimation of the opening ceremony of xxxx Jewelry Palace. Paying attention to the poor groups in society penetrates into every moment, so that wherever there is time to stay, Where there is xxxx, there is love wherever there is time to stay.

Formation: time = xxxx = love

For every 1,000 yuan of jewelry you purchase, 10 yuan will be used as a love fund and stored in xxxx. We will submit it to the Project Hope Office in accordance with legal procedures after notarization by the notary department, and all of it will be used to support poor children, help them successfully complete their studies, and grow into useful talents for the motherland.

xxxx Love 2

The activities in this unit are a continuation of the opening ceremony of the xxxx Jewelry Palace. As an activity, it is not just done out of thin air, but must have a continuation. .

Slogan: xxxx will spend a meaningful Valentine’s Day with you

“Valentine’s Day connects children in poor areas”

Activity format:

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The newspaper promoted it and gathered a group of caring young friends, organized by xxxxxx, to spend a meaningful Valentine's Day with the children at Lujiayu Village Hope Primary School.

Activity content: making dumplings, playing games, taking photos, etc.

Activity time: Departing at 9:00 am

Arrive at the site around 11

11:00-2:30 Making dumplings

2:30-4:00 Playing games, taking photos, etc.

Returning at 5:00

Meaning of the activity:

Spending Valentine’s Day with children allows young people living in metropolitan areas to understand the suffering of children in poor areas, thereby stimulating the love deep in their hearts and sublimating from the simple promotion of love. Love in a broader sense is really a very meaningful activity.

xxxx Love 3

United TV stations to create a program suitable for broadcast on TV stations.

For example:

In the long-lasting passionate model competition, a 3-5 minute location section is set up, with a tentative name: xxxx "Show Show" operation; the location host of the TV station will go to Fashion places (such as selling points of fashion accessories, etc.), roads, and campuses. There are various places where you can find loving beauties. First of all, the beauty must be caring and have her own personality... Then she can become the xxxx love model in this issue and receive xxxx exquisite love gifts.

The prime time variety show specializes in "xxxx loving beauties xxxx". The TV station's location host goes to the streets, consumer places and other places to find loving beauties. The column needs to be added with live broadcasts of searching for loving beauties. Those who are successfully matched on the spot will receive xxxx exquisite love gifts. Jewelry Store 520 Activity Promotion Plan 6

As one of the main products of Valentine’s Day, the jewelry industry will take advantage of the huge business opportunities of Valentine’s Day to give the Diamond Jewelry Festival a good start.

Activity time

X month 6th - x month 20th

Activity theme

Love you forever, true love will accompany you

Activity content

Every shopper who enters the store will be given a rose, and every customer who makes a purchase will be given a red envelope (a discount coupon worth x yuan)

1. "Love you forever" ", Destined for This Life" strives to create an elegant and romantic wedding for you without you having to worry about spending money.

When you buy a couple’s ring in our store, the second one is half price.

Any purchase of other diamond jewelry in our store for RMB 3,700 will give you a set of customized wedding dresses worth RMB xx.

Any purchase of other diamond jewelry in our store for RMB 5,700 will give you a set of romantic wedding photos worth RMB xx.

Anyone who purchases other diamond jewelry for 17,000 yuan in our store will get a honeymoon tour for two worth xx yuan (this is a wedding gift, if you feel it is not appropriate, you can also change the gift to the traditional gift of gold, silver jewelry, etc.)

2. "How long do you dare to promise to love me?" Witness your love, let love preserve its value, and let love sublime.

Anyone who comes to the store to purchase diamond jewelry during the event can participate in the "Love Promise" activity and write a vow of love. And sign the real names of both parties and stamp their fingerprints. xx Jewelry Company promises: After four years, our company can recycle the purchased products at the original price with relevant documents. If you do not want to recycle, you can give away a piece of jewelry worth xx yuan. You can renew the commitment letter, and after six years, you can get diamond jewelry at half the price of the original product. (The diamond buyback mechanism is becoming more and more accepted by people as jewelry. Now many jewelry stores have diamond buyback. In a few years, diamond buyback will definitely be the development trend of jewelry)

　3. "Romantic Festival, Golden Marriage"

During the event, the freezing price of gold will benefit the whole city. Buy xx yuan and get xx yuan free of charge for jade and silver jewelry.

4. "Valentine's Day Sale"

During the event, a special price gold and jade sale will be held from 13:14 to 2:14 pm every day. The original price is xx and xx Yuan's high-end pure gold with jade inlaid, only sells for xx yuan and xx yuan. Each sale will sell 13 pieces and 14 pieces of the two models, limited time sale, while stocks last.