What are the SEO tools needed for website optimization?

1. SEO information query tools

Including online tools and software that can be downloaded and run on the client. It mainly queries some SEO-related data, including ranking positions and basic website information. , such as PR, keyword density, keyword ranking, inclusion, backlinks, friendly links, etc.

These tools are very useful for preliminary investigation and analysis of SEO, which greatly improves our work efficiency, has high accuracy, and saves us a lot of time. Among them, webmaster tools and chinaz’s online webmaster tools fall into this category.

2. Website diagnostic tools

This type of tool is also relatively common. I think the most useful one is Google’s tool. However, due to the complexity and variability of search engine ranking algorithms, The data found by such tools are generally not accurate and can only be used as a reference to provide optimization suggestions.

These suggestions need to be judged based on the personal experience of the webmasters. For example, it is recommended to add H1 tags, etc. Some of them are really beneficial, while others are meaningless and even harmful. .

So everyone has to look at the situation and don’t optimize blindly.

3. Content generation tool

Given keywords, the software automatically generates web content. It is conceivable that the content generated by this kind of software is either almost gibberish with very low readability, or it automatically crawls search engine search results or content on other websites.

It is not recommended to use this kind of software. In addition to poor user experience, it may infringe other people's copyrights and may also cause problems with copying content.

4. Link generation software

Mainly used for group posting of guestbook, forum, and blog comments. This kind of software is currently very popular among black hats and is not recommended for use.

Some search engines have already judged spam messages quite accurately and will reduce the weight transfer of such links to zero. What is more serious is that they may punish the website to some extent.

As all search engines improve their ability to detect spam links, using link bulk software will become increasingly dangerous.

The most dangerous thing is that once it is mass-posted, the evidence will be left on other websites and may never be deleted. This is a bomb that may detonate at any time and cannot be defused by itself.