How to write a copy

1, Jiugongge thinking method: take a piece of white paper and divide it into Jiugongge with a pen. Fill in your product name in the middle box, and then start to fill in many advantages that may help the sales of this product in the other eight boxes. This is a simple exercise to force creativity.

2. Point extension method: copy down the characteristics of the goods in the catalogue, and then extend behind each point. If you are really lazy, you can copy the selling points of the catalogue, but the words will be less human and less convincing.

3. Three-stage writing method: This is to imitate the "inverted triangle writing method" in news. In the first paragraph, please concentrate on making the full-text sales speech, because most people have no patience to read the full text. In the second paragraph, please explain the many characteristics of this commodity one by one according to the expansion method of the catalogue point. It depends on your writing level to point out whether a column is good or a long article is good. If you are not good at writing, you can write selling points point by point. The last paragraph is "hook", whose main task is to call people BuyNow, so it is generally to strengthen USP(uniquesellinpoint), price advantage or gifts.

4. Category TOP20 induction: By collecting industry/category Top20 product information and its advertising copy, analyze the product characteristics and tap the characteristic selling points. According to the marketing demand, make use of visual gameplay or differentiated marketing or other ways to create gaps in the segmentation field, so as to make the advertising information more effective.