The central bank chose JD.COM for the first batch of online digital RMB consumption! The signal released is unusual.

Some changes, like a frenzy, are on the way!

65438+February 1 1 20:00:02, there was a thunder underground, and the first e-commerce platform in China-digital RMB consumption was born. A Suzhou user who placed an order in JD.COM Shopping Center became the first early adopter.

In the subsequent notice, JD.com couldn't hide his inner ecstasy: "The 654.38 million+Suzhou citizens who were smashed with 20 million digital RMB red envelopes received text messages inviting them to download the" Digital RMB APP "one after another, becoming the first lucky person in China to buy JD.COM. COM's self-operated goods use digital RMB red envelopes online. "

But wait! The first single e-commerce platform in China, digital RMB consumption, was produced in JD.COM?

Why JD.COM, not others?

As we all know, in the domestic mobile payment market, JD.COM is not the one with the highest market share. If the central bank wants to pilot online consumption of digital RMB, it will definitely choose other giants with higher visibility and wider use.

Surprisingly, however, the central bank chose JD.COM, which has a smaller market share and a lower reputation, instead of taking the usual route: all Suzhou citizens who won the lottery this time can use digital RMB to make online payments through JD.COM App. Push the "sub-wallet" through the "Digital RMB" App, and the sub-wallet corresponding to the digital wallet can be pushed to "JD". COM”App。

This also means that in the future, when the courier of Jingdong Logistics delivers goods to the door, he can use the mobile phone to scan the code to collect money (supporting offline collection), which has become the first scene in the logistics field to access the digital RMB payment service.

It is the general trend that digital RMB will replace the existing paper money, and JD.COM has made the first-Mover advantage in online consumption of digital RMB! This may not have been thought of by many people before.

Then the question comes: Why did the central bank give JD.COM the opportunity to experiment with digital RMB online this time?

First of all, digital currency of the Central Bank made his debut in Suzhou, Jiangsu, and Liu came from Suqian, Jiangsu. In recent years, JD.COM has spared no effort to give back to Jiangsu. Therefore, it is easy to get the moon. In Suzhou, JD. It is natural for the cooperation between the central bank and JD.COM.

Secondly, JD.com and the central bank have long-term and in-depth cooperation in promoting digital RMB.

In September this year, the central bank officially reached a strategic cooperation with JD.com on the online pilot of digital RMB. Therefore, after the central bank launched the offline pilot of digital RMB in Shenzhen in June 5438+ 10 this year, it is meaningful to put the online pilot of digital RMB in JD.COM this time.

But anyway, the new signal released by this move is still very strong!

The first signal: "honest people" should take the lead.

The biggest reason why JD.COM can gain a differentiated competitive advantage in the e-commerce field dominated by giants is that it is too practical: when JD.COM was founded in Zhongguancun, he recognized the business philosophy of quality first and stood out from the mixed electronic market; After Liu realized that the logistics service in the early stage of development had reduced the user experience, he did not hesitate to increase investment in self-built logistics for many years, resulting in years of unprofitable, which led to the current Jingdong Logistics.

"Honest man" Liu even said in a public interview that e-commerce not only failed to create jobs, but also made many people lose the "lifeblood" of eating!

The second signal: JD.COM will occupy a place in the third-party payment platform in the future.

In the mobile payment market, Liu's mall resisted the pressure from the beginning, did not access Alipay, but resolutely made independent financial payment. Over the years, the payment experience of JD Finance has been getting better and better.

This time, the central bank handed over the pilot work of digital RMB to JD.COM, believing that JD.COM would never waste this wonderful "help".

As the second largest e-commerce platform in China, JD.COM has hundreds of millions of users, and its concept of genuine merchants and perfect logistics services have been deeply rooted in people's hearts. This time, digital RMB took the lead in spending in JD.COM Mall, which undoubtedly opened a new window for JD.COM in third-party payment.

However, although the ball has now reached JD. COM's feet depend on JD.COM. Whether he can shoot or not.

Therefore, many people have a bold guess: perhaps, with this incident as an opportunity, a historic change in the development of the Internet has arrived?

Before that, the whip aimed at the internet giant was raised again and again! Including JD.COM, are within the scope of supervision.

165438+1October 10, a deep-water bomb thundered from the internet circle in a suffocating atmosphere: the general administration of on-site supervision issued the Anti-monopoly Guide for Platform Economy (Draft for Comment). After the guide came out, Alibaba fell by 800 billion yuan in two days, JD.COM fell by 17% in two days, and Meituan combined for two days.

12 14, the State Administration of Market Supervision issued another announcement: According to the provisions of the Anti-Monopoly Law, the General Administration of Market Supervision punished three cases-although the amount of fines was symbolic, the meaning behind the fine action was enough to make people tremble.

Reminiscent of 20 10, the 3Q war, known as the "first case of internet antitrust", was much more intense than it is now, but the supervision at that time only played the role of mediator. This time, the regulatory authorities directly punished with a cold face. It is very rare to trace the investigation of individual "anti-monopoly" cases back to three years ago, and the meaning conveyed from this is also very clear: "big" is not the original sin, but bullying the market!

For example, for the giants who are still arguing with vegetable vendors, the interpretation of a major newspaper is: This is a dimensionality reduction blow for the disadvantaged families behind each vegetable vendor by the giants using the advantages of big data! A gentleman does something As a super platform, it is the right way to do your main business well and increase the competitiveness with world-class Internet companies, instead of always thinking about bundles of cabbages in the hands of aunts!

All kinds of signs seem to indicate that the development history of Internet in China has once again reached a critical point.

If the sky is sentimental, it will grow old, and the right way in the world is vicissitudes.

A series of landmark events in June 2020+June 2020 +2020 10 are being pushed into history like a crazy torrent. And we may be the witnesses of history!