How to promote mobile app How to promote mobile app to make money?

There are two kinds of marketing now: one is paid promotion and the other is free promotion. It is suggested that the two methods be combined to achieve better results. Mobile phone -768696__340.jpg

First, push mode

This is a very common promotion mode. In crowded places, we often see people setting up tents, putting some gifts and promoting their products by uploading. For friends passing by, promoters will enthusiastically introduce their products to them and tell them that there will be gifts when downloading the APP.

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Second, the mode of cross-industry cooperation

The essence of cross-industry cooperation is traffic cooperation. In this model, it includes offline mutual promotion, online cooperation and brand alliance. In this year's NBA competition, there is a loan platform to cooperate with the NBA. While watching the live video of the game, we also remembered those brands that cooperated with Houston Rockets, such as "You and I Loan", a powerful internet financial platform.

Third, the advertising model.

If you have money, you can say anything. When the effect of free promotion is not ideal, you can choose to advertise. Although it is a little expensive, the effect is still there. Advertising mode is a very important part of APP customer acquisition mode. Before advertising, we should do a good job in cost control, do some ideal effect analysis, and how much money to invest to achieve what effect.

Content can be published on the information flow platform, including articles, videos, atlases, questions and answers, small videos, subtitles, posts and so on. You can also charge by clicking, displaying, converting, etc.

Is the news platform, such as today's headlines, UC, Tian Tian, Baijiahao, Sohu headlines, Netease headlines, a little information, Jane books, official WeChat account, Weibo and so on.

Second, audio and video, live broadcast (betta, pepper, Yingke, etc.). ).), short film (Auto Faster, Tik Tok, etc. ), audio (Himalayan, litchi, etc. )

Third, some third-party advertising platforms, such as Broadcom, Zhitui and Fantong.

Four. app store optimization

ASO optimization can improve the ranking of your APP in various APP electronic markets and search results, and improve the exposure and download conversion rate. For users, downloading an APP and opening the appstore ranks high, and praise is definitely the first choice. Moreover, ASO is the best choice for many enterprises because of its low cost and good effect.

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Verb (abbreviation of verb) social model

With the development of Internet, there are more and more social platforms. There are many platforms that can provide us with free promotion, such as Weibo and WeChat. We can attract users to participate by publishing activities, setting up red envelopes and recommending bonuses. , in order to get the download. The common modes are red envelope fission, relationship fission and group purchase fission. For example, Pinduoduo's APP hasn't been out for a long time, but now it has 400 million customers, which is definitely inseparable from his promotion. First of all, new users can enjoy the red envelope discount when placing an order, which is a common promotion method for many apps. Secondly, Pinduoduo can also place an order, which is cheaper to buy together. In addition, you will share your products in social circles and invite your friends to help you bargain, so that users can get more discounts. At the same time, it also achieves the purpose of attracting new users to download the app.

Intransitive verbs promote soft writing.

Soft text promotion is also a major mode to obtain customer traffic. Soft text promotion is a relatively direct and low-cost way. With a wide audience, publishing a soft article on a popular self-media platform can also attract many people to download it.

What should I do to promote mobile app?

1.app should solve a problem or pain point.

2. Find the core target group

3. Focus on the core target group of marketing, and iterate products according to the use feedback to form a certain user group.

4. Soft text, opinion leader promotion

5. Burn money and advertise on the platform

In the middle, it is necessary to continuously track and analyze the data used for downloading. It is recommended not to deposit money, depending on whether to hire people or find a tripartite agency.

To put it bluntly, it means how much promotion is done with how much budget.

How to promote the local mobile phone network chess and card app in the early stage?

The profit model and distribution channels of local chess games can basically be summarized as the following aspects: online advertising, sharing with telecom suppliers, membership system, product sales, e-commerce, holding competitions and charging games. These profit models are relatively mature, and so are major game manufacturers.

What is App promotion?

APP is the abbreviation of English APPlication. App promotion refers to a mobile application promotion method that is pushed and spread through mobile applications. The spread information affects the audience's consciousness, attitude and behavior, thus forming the marketing effect.

What is 1.APP? APP is a third-party application. Now the more active application markets are Android and Apple's mobile applications.

2.APP promotion, APP promotion will promote its own application. Main methods: application rack, application rack maintenance. Promote location advertising. Exchange quantity, network alliance. Integral wall

What is the basis for app promotion to judge whether the mobile phone is installed?

A mobile phone can only be registered once. Re-registration will be recognized by the software.

What are the promotion platforms for mobile application software?

18 promotion method of mobile phone application When submitting to the app store, the app store needs to describe the products of the app itself, so as to facilitate the application promotion of the app enterprise, facilitate users to find and arouse download interest. Commonly used app stores include: Apple's AppStore, Nokia's OviStore, Microsoft's WindowsMrketplceforMobile, Google's AndroidMarket App Store, BlackBerry RIM App Store, Mobile Kid Android Gas Station, Lenovo Music Store, and software developers (AndroidMarket, wostore). , network operators (mobile phone MM, Tianyi Space), independent stores (Android Market, OpenFeint), and some B2C application platforms (AmazonAndroidAPPStore). However, the promotion of app mobile phone applications in mobile app stores is not completed after submission. We need to do some seo optimization skills in the app store to help users find a good ranking, so the praise and installed capacity must be improved. 2. The cooperation channel of the brush channel is semi-malignant and implanted into the user's mobile phone of the app mobile phone application. In fact, this model is also the mainstream app promotion method today, but the general brush-related channels are more inclined to mobile game applications and life apps. For the cooperation of enterprise apps, the fees charged by brushing channels are more expensive than those of these two companies. 3. The pre-installation of mobile phone digital manufacturers is the promotion of app application in software, but apps developed or pushed by mobile phone manufacturers such as Samsung Lenovo Apple will be completed in the system when the mobile phone software is pre-installed. The similarity between this model and the brushing channel is that they actually implant hard apps into mobile phones. 4. Content and soft text marketing An app development software, especially an epoch-making app application, undoubtedly needs content and soft text marketing to open a certain popularity. This way of promoting app through media and news channels can create the popularity and exposure of app in the shortest time, which is conducive to the formation of the brand. This is especially important when you want to attract users. It is necessary for mobile phone application developers to expose relevant application news on the network first, and then publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity. 5. Online advertising Online advertising is very effective for promoting traffic and increasing popularity. Advertising is divided into the following categories: A.PC online advertising: hard, wide and rich media advertising, search advertising, etc. B. Mobile advertising: The earliest mobile version of googleAdwords is well known, but it is always limited by the development of mobile network. Then Google bought Admob and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD. The domestic mobile advertising platform is also very good, which can be promoted through the network formed by application use, and has the advantage of accurately matching the user groups. Payment can be made according to CPM, CPC and CPA_. 6. Free software Free software is actually aimed at the mobile app application itself, such as games. Many well-known games start to make money for free, and make profits by charging later. Therefore, free software is also an important marketing tool for app website application. 7. Open platform applications Don't underestimate the open platform! Submit your mature app application to the Internet open platform, and enjoy a large number of users _ such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform, Renren open platform, etc. 8. Paid advertising For websites that have not joined the network advertising alliance, and their websites are highly related to the APP itself, the traffic is good. If we intend to advertise on such websites, it will be more conducive to the rapid establishment of the app brand. 9. Network viral promotion Network viral promotion is a software category and a mass text category. Software category is to implant advertising pictures and links in some software categories, and users click on the download and introduction link page of app when they see it or even don't know it. Send text in groups, such as qq space, SMS, instant messaging tools, social platforms, etc. , maliciously publish advertising texts and links on these platforms and spread them widely. Either way, the online viral promotion of app is through the following channels: instant messaging tools, community forums, blogs, Weibo, SMS, email, software and so on. 10. Weibo Marketing Weibo Marketing actually uses the existing Weibo and fan groups (even micro-bars and micro-groups) of the enterprise to promote, or evaluates the celebrity Weibo with many fans to promote. The effect of microblog promotion is very fast on pc and mobile phone, but the app itself needs to be valuable to users. 165438+ 12. Mail marketing has to be mentioned. Mail marketing is used to promote app. There are two modes. One is to promote app for target customers. This promotion method is generally related to the use of existing customer resources. Features: strong pertinence, high conversion rate and high download probability; Second, for the nature of wide spread, this kind of fish is similar to wide spread, and it will always harvest some users. The characteristics of this kind of users are: the wider the net is cast, the greater the download volume, the worse the pertinence and the lower the conversion rate. 13. There are various offline channels, but considering the high input cost of some channels (such as news media and physical advertising), we will not introduce them. The application of real app mobile phone application promotion channel under online channel includes the combination of product packaging and app QR code promotion, the combination of brochure and app, the collection of all enterprise information dissemination channels and app, exhibitions and so on. 14. Sharing and recommending downloads Sharing and recommending downloads, not much to say here, the following: users spontaneously share recommendations; Guide enterprises to share and recommend; Download channel recommendation, etc. 16 ... social platform promotion social networks are divided into mobile social networks and pc-side social networks. Mobile social networks are still developing, but the recommendation function of applications has been applied in this respect. For example, Wei Yun and Ledou are all good social application platforms. Your application can be shared with one or more social networks; There are many sns platforms on the pc side, as well as qq, Want Want, skp and so on. Are very good sns commonly used means. 17. Professional software download stations, such as Sky and other well-known download stations, have a large user base and weight. It is bound to be an important means to promote app mobile phone applications through such sites. Now many mainstream mobile phones or tablet applications are promoted through such programs. Of course, websites like Sky are still casting nets, and there are some professional download stations, which is the best way for software download stations to promote app mobile applications. 18. Common network promotion methods Common network promotion methods include forums, questions and answers, blogs and other industry platforms. The download traffic attracted by this promotion method is characterized by many users and low conversion rate. How to improve the conversion rate is the most important promotion direction of these network promotion methods.