What's the feud between Ding Lei and Lei Jun?

Ding Lei and Lei Jun: 654.38+ 1 100 million USD.

When Jinshan started to play online games in 2003, many people disagreed. Ding Lei, the founder of Netease, even bet with Lei Jun: "If you can pass 50,000 people in two years, if you can pass 50,000 people by the end of 2004, I will give you 654.38 million+US dollars." Ding Lei's judgment is reasonable: as of June 65438+February 3, 2004, of the 248 online games listed in China, only eight series of 1 1 products have more than 50,000 online users at the same time. The result is surprising: the number of Online users of the legendary swordsman Online exceeded 50,000 in five days, and the list of gods broke this record in only three days. As for the bet of 654.38 million, "Haha, I didn't receive it." Lei Jun said with a smile. But at the annual meeting of the game, when Ding Lei and Lei Jun met again, Ding and Lei asked for the CD of "The List of Gods". Lei Jun thought that Ding Lei would not really play. As a result, Lei Jun soon received a short message from Ding Lei: "It's too legendary, and I also learned a lot about Warcraft ..."

Subsequently, in order to enter the martial arts theme game market, Netease dug up Jinshan, and Zhao Qing made a sensation. Zhao Quan's "Hao Datang Xia" was officially launched. Two years later, when Jinshan began to lay out the Q version of the game, Xu Bo, who created Netease's Fantasy Westward Journey, switched to Jinshan.

Netease occupies more than half of the domestic market share of Q-version online games. Two games, Fantasy Westward Journey and A Chinese Odyssey 2, account for more than 90% of Netease's revenue. As a new army of online games, Jinshan is challenging Netease.

Lei Jun's appetite is obviously not small. In September 2006, Jinshan released the first Q-version online game "The Legend of the Water Margin Q", which once had a strong impact on Netease, and "The Legend of the Water Margin Q" also became one of the most concerned works in the market in 2006. It is said that this online game has strengthened Lei Jun's determination to enter the Q version market. At that time, he even claimed to take half of Netease's market.

In 2007, Jinshan concentrated almost all its resources on the Spring and Autumn Q biography. Previously, Jinshan Duoyi, invested by Jinshan, took the lead in quietly launching "Dream World" in June. The planner of this product is Xu Bo, the former chief planner of Netease Online Games. It is reported that after the Spring and Autumn Q biography, Jinshan Q version of the 3D work "Stone Age 2" is also expected to debut as BLACKPINK next year.

Zhang Yunfan, president of game veteran Duowan.com, thinks, "Jinshan has risen rapidly in the Q version market, becoming the most likely operator against Netease. Two years ago, Netease invested a lot of manpower and material resources to develop and promote the non-Q version of the game works "Datang" and "Tianxia 2", which also gave Jinshan an opportunity. " He believes that "the launch of Spring and Autumn Q Biography will greatly enhance Jinshan's market share in Q online games."

It is reported that in 2007, Lei Jun already regarded the Spring and Autumn Q Biography as an online game work of Jinshan, which laid a "heavy burden" in the three major links of R&D, operation and market. The Financial Times has learned that Jinshan plans to invest 132 R&D engineers in the Spring and Autumn Project in the future, and Zou Tao, the vice president with technical background, has been supervising the war in Chengdu for three months. It is even rumored that Jinshan will invest 50 million yuan for publicity and promotion.

What Lei Jun said during his recent stay in chinajoy, Shanghai, was even more straightforward: "We won't release the game without doing it well, and it's meaningless for Spring and Autumn Q not to enter the top three in a market." "If the product meets expectations, Jinshan will use unprecedented strength to promote it."

The internal evaluation from Jinshan also shows that "Spring and Autumn Q Biography" is the game work with the highest product stability and maturity in the past three years since Jinshan released the game. This is also the first Q online game work independently developed by Jinshan. It can be predicted that the showdown between Q Chuan in the Spring and Autumn Period and Westward Journey 3 may become one of the biggest attractions in the online game industry this year, and the feud between Lei Jun and Ding Lei, which lasted for two years, will continue to be interpreted.