What paid promotion tools are available in JD.COM? COM？

JD。 The paid promotion tools of this website include Beijing booth, JD.COM Express, JD.COM direct investment, Beijing Picker and Beijing partners. 1, Jingxuan booth: This is a marketing product that supports directional picture display. 2.JD.COM Express: It is a targeted promotion tool for real-time bidding, a shopping mall in JD.COM. 3.JD.COM Direct Investment: It is a marketing product that Beijing Zhuntong Platform and Tencent Broadpoint Platform rely on Tencent's massive traffic to provide services similar to real-time bidding, and charge by click.

1.JD.COM What are the paid promotion tools?

1. Jingxuan Booth: This is a marketing product that supports positioning. The pictures in the station can refer to DMP crowd tags to realize regional and media positioning.

Suitable for merchants: Merchants who want to promote their own stores or store activity pages can use brand aggregation-picture promotion in the platform station of Beijing Zhuntong.

2.JD.COM Express: It is a targeted promotion tool of real-time bidding in JD.COM Mall, and it pays per click (CPC). By bidding on search keywords or recommended locations, the promoted goods, activities or stores will be displayed at the location of JD.COM Station.

Suitable for merchants: At present, there are many promotional tools used by merchants, with good results and diversified promotional methods, which are suitable for most merchants.

3.JD.COM Direct Investment: It is a marketing product that Beijing Zhuntong Platform and Tencent Broadpoint Platform rely on Tencent's massive traffic to provide services similar to real-time bidding, and charge by click.

Suitable for merchants: In addition to the PC and APP in JD.COM Station, JD.COM's direct investment can also be placed on search pages such as WeChat, Q and M. If businesses have in-site and off-site promotion needs, they can consider direct investment in JD.COM.

4.Beijing Picker: It is an off-site drainage tool to help merchants increase sales, break new products and create explosions. The order is commission.

Suitable for merchants: Beijing Picker is a remote delivery tool that charges according to the actual amount, that is, CPS sales share (actual amount * commission ratio) is a marketing tool for merchants to improve GMV and store innovation ability. If the business needs to promote in different places, you can consider using Beijing Picker.

5. Beijing partner: provide marketing services for brands and businesses. The members of the marketing team have rich practical experience and have in-depth research on the gameplay of platforms such as JD.COM, Tmall, WeChat Friends Circle, Tik Tok, Aika Auto and Pinduoduo. In practice, they will choose promotion tools according to the characteristics of shops and commodities, get high traffic at a lower cost, and greatly improve the ROI and GMV of shops.

What are the promotion methods in 2.JD.COM?

1, JD.COM complementary, optimized search.

According to the current trend, if there is no subversive change in the JD.COM Rules, then the replenishment technology is the most effective and the cost is the lowest.

Principle: When we want to improve the ranking of a baby, but the comprehensive data of the baby lags behind the peers, and finally we make up all the data in each dimension to the industry average, JD.COM will give you a higher ranking than the average level of competitors.

It must be noted that software must not be used to supplement data, because many software departments use fake ip to do this. Now, JD COM's overspeed rules for false data are more perfect, and those false data made by software will be identified.

In such a high-risk situation, if you insist on replenishment, once it is found out, all your efforts will be wasted and this store will be scrapped. Regret is useless. Many friends have scrapped the shop!

Promotion of 2.JD.COM Express.

JD.COM Express is a promotion tool launched by JD.COM, similar to JD.COM through train; Merchants can bid for different booths to display their products according to different channels or keywords.

Note: Express train is only a paid drainage tool, so don't take it as your main drainage source. All the shops in the rising stage have one thing in common: natural search traffic accounts for more than 60%, and the through train is 10%-20%.

This is also the trend of JD.COM platforms, because all platforms test the comprehensive operation ability of stores, and only people with good ability can get more traffic. In addition, for some new stores and products, it is recommended to use JD.COM replenishment quantity before driving.

3. Friends circle marketing.

Wechat is the most direct and simple way to promote JD.COM. We can share the link with our friends and recommend it to our relatives and friends for them to buy.

If the goods satisfy them, they will recommend them to friends, which will expand the promotion circle and naturally have more traffic and transformation.