Questionnaire survey of China Unicom

Subject: Questionnaire about China Mobile and China Unicom.

Objective: To understand the awareness of China Mobile and China Unicom in the campus market.

City:

Gender:

Age: junior high school-senior high school-university-graduate student-

Major: Computer-Communication-Other Science and Engineering-Liberal Arts-

Do you know anything about mobile communication?

A. know B. know C. don't know.

Thanks for your support. Let's start your answer:

1. Do you use the service provided by China Mobile or China Unicom?

A. China Mobile B. China Unicom C. Both cards are in use.

If you choose option A, please answer the second question. If you choose option B, please answer question 3.

2. What card does China Mobile use?

A, GSM B, Shenzhou C, M-Zone

If C is selected, please answer the question14; The question 14 of other options can be left blank.

3. What card does China Unicom use?

A, GSM card (130 * * *,131* *) b, CDMA (two-way charging) c, CDMA (one-way charging).

4. What should I mainly look at when choosing a mobile communication service provider? (Multiple choices are allowed, and the options are filled in order of importance)

A, phone bill price b, SMS price c, call quality

D, communication quality e, network coverage f, brand effect

G, other concessions (such as buying a card to send phone bills, a preferential activity is under way).

5. Have you ever encountered a billing error?

A, met B, never met B.

6. Have you ever been delayed in receiving text messages?

A, met B, never met B.

7. Have you opened GPRS or CDMA network services?

A, it's open. B, it's not open

8. Which of the following two options do you think is more attractive?

A, one-way charge B, low two-way phone bill in the network+short message fee

9. How to choose a mobile card?

A, all my classmates are using it, so I chose B. I prefer the mobile phone company, and I choose him no matter how uneconomical it is.

C, after repeated calculations, see which card is more suitable for you.

10, do you know what GPRS and CDMA are?

A, completely know B, basically know C, that is, I have heard of it, I don't know what D means, and I have never even heard of it.

1 1. Did you choose the following services or participate in the following activities in the M-Zone? (Multiple selections are allowed)

A, CRBT B, MMS C, Looking for the1.80000 M-Zone Person D, and Voice Magazine E, all of which have never participated in the F, C and D options, and have never heard of them.

12 which do you think is more fashionable, the dynamic zone or the campus 133?

A, m-zone b, campus 133

13, are you more determined to be a man of the M-Zone because Jay Chou has become the spokesman of the M-Zone?

A, it's B, it's not.

14. Why did you choose M-Zone?

A, the SMS package is very cost-effective B, fashion, my site, listen to my C, good signal D, influenced by classmates.

15. How many students around you use _ _ _?

A. China Mobile B, China Unicom C and PHS

16. Has your city, China Mobile, launched a one-way recharge card?

A, it's B, not C. I don't know.

17. If China Mobile or China Unicom launch publicity activities in your school, will it prompt you to choose the company's services?

A, it's B, it's not.

18. What strategies and measures do you think China Mobile or China Unicom should formulate in the campus market?