Development trend and prospect of digital media technology

At present, advertisements and Internet TV can be seen everywhere in the city. The application of digital media technology in the media field is to change the traditional mode of communication, bring impact to the audience with various three-dimensional information structures, make them remember the information they spread, and make the information dissemination more real and practical. The timeliness of digital media technology in communication often makes the advertising effect better and better. People no longer just receive content from fixed and flat information carriers, but watch and read the latest advertising information from terminals that they carry with them or can be seen everywhere. This is of great help to the promotion of enterprise products.

2. The field of film and television animation

The rapid development of film and animation is closely related to the application of digital media technology. Traditional radio, television and movies are rapidly developing towards digital audio, digital video and digital movies, and together with the increasingly popular computer animation and virtual reality, a new generation of digital communication media has been formed. With the development of digital media technology, the production level of domestic film and television animation has been continuously improved. In recent years, the sense of picture and post-special effects processing of domestic movie animation are getting closer and closer to the advanced level abroad, and have formed their own unique style.

3. Office field

With the continuous development of digital media technology, the popularization of paperless office mode has gradually penetrated into all walks of life. People use this technology for business communication, file transfer, website promotion, WeChat official account operation, game program development and construction, and so on. Greatly improved the working mode and improved the working efficiency.

4. Daily life of the masses

The development of digital media technology has promoted the emergence of major online social media and software, and gradually developed into an indispensable and important communication tool in people's daily life, creating extremely convenient conditions for people to communicate remotely. And people's daily leisure and entertainment can not be separated from digital media technology. For example, users search for topics of interest on Weibo and play online games on their mobile phones.