520 event planning

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare an activity plan in advance. A good activity plan will definitely focus on the participation and interactivity of the audience. Do you know what kind of activity plan can actually help us? The following is the 520 event planning (selected 5 articles) plan that I have compiled for you. You are welcome to read it. I hope you will like it. 520 event planning 1

Event time:

May x~May 20, 20xx

Special issue time:

20xx May 20, 2019

Organizer:

Urban Convenience Newspaper

Special support:

xx City Wedding Etiquette Industry Association

Co-organizer:

xxxx

Activity content:

1. Help you organize a wedding——5.20 large-scale collective wedding

1. Starting from May x, participants of collective weddings will be collected from all over the city. A collective wedding will be held on May 20th

Participating groups: low-income citizens and new citizens.

Collection form: Register by phone, contact Civil Affairs Bureau, New Citizen Home

Participation form: Free

Sponsorship provided: Wedding company, wedding photo studio , fleet, travel agency, wedding venue, wedding banquet provision;

Responsible person: various departments of the Advertising Department

2. Special issue————5.20, I love you, help you organize your wedding

The Economic Special Issue Department has specially launched the "5.20, I love you, help you organize a wedding" special issue, which provides relevant suggestions to prospective couples on wedding dresses, wedding celebrations, wedding hotel selection and other issues, and collects excellent cases at home and abroad. And provide comments based on the cases of outstanding local businesses; give some suggestions for choosing home textile products, such as how to match the colors of home textile products with the interior decoration style, compare the advantages and disadvantages of various materials of home textile products, etc.; have the same design as travel agencies Suitable for honeymoon travel routes, we design domestic long-term and short-term, overseas travel, island travel and other routes for different consumption levels. There are also personalized design cases for wedding candy boxes, letters of guarantee, and invitations, making the event layout more lively and lively.

Person in charge of the page: Economic Special Issue

Advertising support: All departments of the Advertising Department

2. Word-of-mouth brand recommendation

By Qingdao Wedding The Etiquette Industry Association authoritatively recommends word-of-mouth brands in various industries. It uses about 300 words to introduce each word-of-mouth brand to improve brand integrity and allow prospective newcomers to understand the characteristics of the brand and have some knowledge of the brand during the selection process. On the heavier side.

Page Responsible for: Economic Special Issue

Content provided by: Wedding Association

3. Merchant Display

This event *** involves wedding dresses , photography, jewelry, hotels and catering, home furnishing, home textiles, tourism, home appliances and other industries. As an exhibitor, merchants can use various methods such as hard advertisements and soft articles to display their brands, so that prospective newcomers can better understand the brand culture, Product prices, promotions, etc.

Person in charge: All departments of the Advertising Department

IV. Advertising discounts and requirements:

1. Group wedding naming fee: 20,000 yuan (including naming) , special issue headlines, equal value advertising, etc.);

2. Group wedding sponsorship: adopt the form of replacement in exchange for equal value advertising;

3. Special issue discounts: all industries implement activities Preferential price (20% off for news edition, 10% off for special issue edition)

5. Specific activity agenda:

1. Starting from May x, directors of various industries will, based on the contents of this plan, Formulate an industry planning plan based on the characteristics of the industry, send it to each customer, and decide on the title sponsor and group wedding sponsor before May 6th; the group wedding sponsor is the top priority and must be within this week Completed, and the sponsoring wedding company will provide the planning for this collective wedding.

2. Starting from May x, one hard advertisement will be posted on the banner every day to promote this event; (***10th issue) Hard advertisement requirements: focus on collective weddings as the main publicity orientation, supplemented by related activity content ;

3. Before May x, each industry must complete 2 advertisements related to this event (taking the banner as the bottom line and the contract as the benchmark)

4. May x ~Between the special issue on May x, the economic special issue will provide at least 2 news reports and 5 soft articles covering this event. The specific time of the economic special issue will be arranged by yourself. Suggested directions for news reports: The difficult wedding journey of low-income and new citizens (interviewing people who signed up for collective weddings); collective weddings-large questionnaires, etc.

5. On May x, according to the collective wedding planning case , assign areas of responsibility to each department. Each department will submit industry intervention forms (on-site billboards, on-site booths, etc.) based on their own industry's involvement in this event.

6. On May x, go to the wedding site to make relevant arrangements for the wedding.

7. On May 20, the Economic Special Issue sent reporters to interview the wedding scene, and published an on-site report on the wedding on May 21;

6. Several issues that need attention:

1. This event uses a collective wedding as the main gimmick, so holding a successful collective wedding is the top priority. Therefore, from May 3rd to 9th, all relevant departments must focus on wedding title sponsors and wedding sponsors, and must complete sponsorship solicitation;

2. The purpose of this event In order to increase the influence of this newspaper and thereby stimulate the wedding industry's advertising investment in this newspaper, we choose wedding sponsors in the form of replacement sponsorship, that is, they will provide relevant items without charging fees, and we will provide them with them, etc. Value advertising;

3. After this event, a wedding column should be opened in a timely manner, with wedding hotels and wedding companies as the main customers for subsequent benefit development;

4. Other industries please Be sure to complete the tasks of this industry and support this event. 520 event planning 2

Purpose of the event:

1. To welcome the online Valentine’s Day peak season and build brand publicity

2. To increase sales and give customers confidence for May Create conditions for stocking up

3. Improve customer relations (I will be transferred to this market in April)

Activity theme:

Welcome May Day, Rongsheng Refrigerator is big Discount

Activity time:

Preliminary work:

1. Communicate specific operational details with shopping mall leaders, mainly price, venue, personnel, and material support .

2. Promote in Qinzhou Market on the 20th: put up posters and pack tricycles, and put up posters in front of the shopping mall on the 23rd.

3. Check inventory and on-site materials on the 22nd

4. Refining the unified rhetoric of the event: Kelon manufacturer conducts promotional activities in advance during the "Five. One" period, sells at special prices and gives away exquisite gifts .

On-site operations:

1. One arch, two tents, two product inflatable models, one "United Nations Energy Saving Gold Award" roll-up banner, and two poster boards.

2. 8 prototypes output: 1 special price machine 163G, 2 high-volume machines 108A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, event main sales model 209S (United Nations Energy Saving Gold Award), 1 image machine 226AY3

Activity fee: 200 yuan for packaging tricycles (5 units), 50 yuan for transportation costs, temporary promotion 30 yuan/day × 2 = 60 yuan, ***310 yuan (Shopping malls are required to apply for the venue).

Activity summary:

1. During the period, 26 units were sold, accounting for 41.2% of the 63 units sold in the month. The main competitor’s monthly sales volume was 47 units.

2. Full publicity was made for the "May Day" peak season, and the sales volume in the "May Day" seven-day period was 79 units

3. Customers took delivery of 97 units that month, which was the highest record in history . However, due to unknown factors and other factors, best-selling models (290S, 163G, etc.) began to be out of stock on May 3, affecting May Day sales. (There are no agents in this area, and they are radiated from Nanning agents.)

4. The refrigerator sales in Qinzhou market have a clearer theme: energy saving, and the Rongsheng 209S. (Unexpected gain)

5. Gained the trust of customers. 520 Event Planning 3

1. Event Background:

Wal-Mart has grown from a small rural enterprise into a world-famous "retail empire" and has gradually developed into the leading retail enterprise. . Its footprints have spread almost all over the world and have won unanimous praise from consumers. Since its opening in Shenzhen in 1996, many supermarket chains have also opened one after another. Now Wal-Mart's first branch in Zhengzhou is about to open. Its specific activities are arranged as follows ：

2. Purpose of the event:

1. Basic goal: To celebrate the opening of our store and the arrival of the Dragon Boat Festival, we will win customers with low-price products and high-quality services. customers, spread the popularity of the mall and establish a good corporate image.

2. Marketing objectives: Expand customer participation through various activities, drive sales, increase mall efficiency, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and ultimately achieve the unification of economic and social benefits.

3. Current Marketing Situation:

1. Market Situation: There are realistic competitors such as Beijing Hualian Jinboda and other large supermarkets around the bustling business district, and it is also possible Has potential competitors.

2. Product status: Most of the products are mainly popular consumer goods, with a wide range of products and a small price difference.

3. Macro-environmental conditions: Most of the consumer groups are mobile populations with high population density and large passenger flow. The actual demand and potential demand of consumers are very large.

4. SWOT problem analysis:

Advantages: Wal-Mart has a strong scale effect and is very competitive to a certain extent, and it itself continues to update technology and purchase Satellite creates a strong supply chain management with highly standardized business philosophy, scientific operation and marketing, and has distinctive features such as a sound training system.

Disadvantages: High operating costs and huge scale bring greater management challenges. Development in remote locations faces many problems.

Opportunities: The current development situation of the retail industry is very good, the market probability is very high, and the analysis of the market is conducive to companies seizing opportunities to lead a new shopping climax.

Threats: There are many actual and potential competitive market risk factors.

5. Price strategy:

1. Based on cost and the price of similar products as a reference, launch high-quality and low-priced products with the slogan of "everyday low prices".

2. Give appropriate quantity discounts to encourage multiple purchases.

6. Promotion strategy:

1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Maintain localized operations. 520 Event Planning 4

Valentine’s Day is coming on May 20. Creating a romantic and warm program for consumers is what every hotel is working hard on. Over the years, it has also been a gift. Decorate the venue with roses and chocolates to convey the message of this program to consumers.

Based on the operating characteristics of our resort and the consumption habits of regular customers. This year, we have developed the following Valentine’s Day promotion plan.

Event theme

xx Hotel xx Valentine’s Day Pink Tour

Event time

May 20th

Activity location

Main location: xx meeting hall

Secondary location: Guest room sauna

Activity method

1. Through romance The scene layout creates a warm and charming palace of love for consumers;

2. Set up a "lover message board" for couples to write their sincere words of love on it.

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4. "Pink Couple Suite" is set up in the guest room and sauna room, which is cleverly decorated and comes with roses, chocolate, champagne and double breakfast.

5. Sprinkle Bar launches cocktail cocktail content for couples.

Atmosphere creation:

Nightclub:

1. Use pine branches, flowers, and pink snow gauze to form a heart-shaped arch at the entrance.

2. Mark the theme of the event on the beam at the entrance door.

3. Set up a 4×2 meter “couples message board” on the glass wall on the second floor.

4. The hall is decorated with pink snow gauze, roses and pink balloons.

Guest rooms and sauna rooms: decorated with pink snow gauze, roses and pink balloons.

Advertising method:

1. Leaflet: 10,000 copies, distributed by yourself.

2. SMS release: 3,000 yuan.

3. Internal advertising: (including spray painting and computer screen).

4. Advertisement text:

A. I am lucky to have you in my life.

I will cherish you throughout my life. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, and your story begins;

Valentine’s Day is here, prepare a cherished gift at Dongguan Villa , and then gently take her or him with you, and start dating on this romantic day. (SMS)

C. Valentine’s Day on May 20th, “Pink Couple Suite” is 188 yuan, I wish you a happy Valentine’s Day!

Single nobles in xx Villa on May 20th” Couples meet each other, "PARTY is waiting for you!

Rain of roses, fine wine and candlelight, Lijun Club's Valentine's Day pink trip is waiting for your participation!

Promotional plan:

1. There are eight "pink couple suites" in the guest rooms, each priced at 228 yuan per night, and come with 8 roses, a box of chocolates, and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each priced at 218 yuan per night, and come with 8 roses, a box of chocolates and a bottle of champagne.

3. The nightclub lobby launches a "couples cocktail" package.

4. "Single Nobles" and "Couples Pairing" activities in the nightclub hall.

Event arrangements:

1. Marketing Department: launch event advertising before May 10th:

Create a Valentine’s Day atmosphere before May 13th

2. Entertainment Department: Combine the marketing plan and formulate detailed rules for Valentine’s Day activities before May 10th:

Do a good job in creating a Valentine’s Day atmosphere before May 13th

3. Sauna and Housekeeping Department: Make arrangements for the pink couple’s suite on May 13th

4. Engineering Department: Make arrangements for lighting and electricity use and make special props in conjunction with the activity plan .

Cost budget:

1. Simulated roses: 6,000 × 0.3 yuan = 1,800 yuan

2. Roses: 500 × 1.00 yuan = 500 Yuan

3. Chocolate: 100 boxes × 20 yuan = 2,000 yuan

4. Pink snow yarn: 100 yards × 5.0 yuan = 500 yuan

5 , Flyers: 10,000 sheets × 0.25 yuan = 2,500 yuan

6. Inkjet painting: 200 square meters × 10 yuan = 2,000 yuan

7. Others: 500 yuan

Total: 9800 yuan 520 event planning 5

Event time:

May 20, 20XX

Event theme:

Time is silent - true love is eternal

Theme description:

The theme highlights the grand theme of online Valentine's Day for jewelry stores to send warm and romantic service wishes to customers.

Activity location:

Store and surrounding areas

Theme communication and performance:

Throughout the activity, forming the main expression.

Effective interactive interpretation and content communication.

All supplies are labeled.

All publicity performances.

Social influence and word-of-mouth communication.

Part 2: Specific activity plan

Activity content:

Happy entry

The first 10 shoppers on the day of the activity will receive a gift A diamond ring worth 688 yuan.

On the day of the event, 100 gold rings priced at 68 yuan will be sold in limited quantities.

And send a rose.

1. Table tennis sucking exhibition competition

Theme: The secret of "attraction"

Awards: Most Attractive Award

Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person is responsible for holding a tray or a small basket to hold the sucked balls. Ping pong balls are played for three minutes. The winner is the couple/family that attracts the most. This competition is divided into two rounds, with four groups in each round, and the winner will receive the most attractive prize.

Responsible person: on-site host

The winner will receive a piece of exquisite diamond jewelry awarded by the company.

2. Beautiful love legend

1) When "fate" comes.

Randomly select a customer or owner and tell her or her first beautiful acquaintance.

Awards: Most Beautiful Encounter Award

Responsible person: On-site host

The winner will receive a piece of exquisite diamond jewelry awarded by the company.

3. The lady puts on the red hijab and ties the tie for the gentleman.

Theme: Our love is so tacit.

Awards: Best Couple Lover Award

Organization method: Randomly select 4 couples or couples, for ladies A red hijab covers the head, and a masked man wears a bow tie. Anyone who peeks is considered a violation, and the winner is the fastest and best player who is disqualified. This competition is divided into two rounds, with four pairs in each round, and the winner will receive the award for the best tacit lover.

Responsible person: on-site host

Competition supervision: on-site customer registration or random drawing

The winner will receive a piece of exquisite diamond jewelry awarded by the company.