How to promote cosmetics online

Cosmetics are one of the essential consumer products for women. Due to China's huge population base, the cosmetics market has always been huge and full of vitality. The large-scale entry of multinational companies and the rise of local companies have made the industry more varied. The product structure has changed, the market has become more subdivided, concepts are increasingly renovated, and marketing has also changed. Each has his own tricks. This means that competition in the domestic cosmetics industry is becoming increasingly fierce, and more investment in brand marketing is required; full-network marketing is also what many cosmetics industries are currently doing, so how does the cosmetics industry do full-network marketing?

1. Soft articles to attract traffic

It is a very good way to obtain customers through soft articles. You can write some very good cases of your own products through soft articles, such as Ms. Wang used this product to get rid of acne, Aunt Zhang used this product to remove scars, and Ms. Wang used this product to whiten her skin. Write some cases like this, and then the customer will base on the same characteristics as the person in the case. If she wants to get this effect, she will find you through your contact information to buy your product. Soft articles can be published on Sina Weibo, WeChat public accounts and other self-media platforms, and the traffic-draining effect is very good.

2. Short video to attract traffic

You can go to Douyin Kuaishou to publish some videos to attract traffic. The cosmetics industry is actually a very large field. On this basis, it can be simply divided into the following categories: dry goods, grass planting, weeding, discount sharing, etc. These are content positioning that can be referenced. In addition, we need to find the content direction that fans prefer, share the corresponding videos, and create a series of content, striving to become the most professional and latest information source in the field, so that there will be a steady flow of traffic.

3. Tieba traffic diversion

Find a Tieba where the corresponding target group gathers, such as a makeup bar, and then go to the Tieba to post a soft article about beauty and skin care. The title must be eye-catching, even It can be exaggerated. Use your WeChat ID as a signature, or put your WeChat ID in the picture. After you publish this article, all you need to do is wait. It’s normal for no one to join you at first. Don’t worry. Then you post another article and post some useful makeup tips. Friends will come to you. As long as your article can bring value to them, you can People will come to join you one after another. It should be noted that the avatar should be changed to a more realistic one. In addition, you can expose some photos of your life, or write about your feelings about using cosmetics. You don’t need to write a long, short text. Only in this way can you have credibility and attract others to join you.

4. Xiaohongshu attracts traffic

Xiaohongshu’s fans are not only accurate, but also highly sticky, which is especially suitable for friends who do beauty and skin care. It is regarded as a "holy place for planting grass". Every day, millions of female users browse Xiaohongshu's note recommendations and fashion information in their spare time. First, you need to package your account, give it a professional nickname based on the industry, and then publish relevant notes. Pictures and text can be found through Baidu and Zhihu to make them fake and original. The first line of the note needs to be filled with multiple keywords. After the note is included in multiple keywords, the exposure will increase. We can send contact information when sending private messages, but the same contact information cannot be sent multiple times when sending private messages, which will cause the private message function to be blocked. You can put the contact information on the picture and then send it to the intended customer. The picture can be changed many times. This can Effectively avoid being monitored by Xiaohongshu.

In fact, there are many ways to promote, but when it comes to promotion, the most important thing is not the execution, but the strategy. If you have other related questions, you can come to Quanwangtianxia! Quanwang Tianxia is a sub-brand of Xiangben Technology. It focuses on providing enterprises with multiple platforms and channels, integrating rich Internet channel resources, opening up Internet channels for enterprises, and shaping the recognition of enterprises' brands and products on the Internet.