How to market Tmall SMS?

Today, I brought you several activities, and I hope you can learn more from them.

The first trick: use promotion to attract traffic and improve the conversion rate.

There are many ways to promote sales, among which sku discount, limited purchase and group marketing are more useful. Each promotion method has its own advantages. You can choose to use the corresponding promotion method according to your own store situation:

(1)SKU discount: discount is mainly set for a single SKU, which is suitable for the promotion activities of a single product in the store, such as explosion promotion and brand promotion; You can also target the target group, for example, doing activities only for VIP members.

(2) Time-limited purchase: the time limit and frequency of commodity discount. Why are you doing this? For Taobao shops at different stages, the purpose of doing activities is different, some are to accumulate users, some are to sell;

Time-limited purchase restriction, compared with time-limited discount, is more suitable for merchants who need users in stores, because the goods they sell may only be for drainage, and the goods may not necessarily make money or even lose money; Therefore, time-limited purchase restriction is particularly important at this time.

Group marketing: This is a very popular game in recent years, which can not only increase the flow of stores, but also increase the sales of some stores; But it is not suitable for new stores with sales volume of 0.

The second measure: accurate SMS marketing for members will get twice the result with half the effort.

Before every big promotion, everyone will receive activity text messages, so how to send text messages in groups to maximize their value? The key lies in the following aspects:

1 commodity category: this is easily overlooked by many people. In fact, mass SMS is also related to commodity categories, and the effect of mass SMS trading in consumer goods is definitely better than that in non-consumer goods;

Household consumables: delivery can be combined with the time consumed by the buyer. For example, the seller who buys paper towels can calculate the next push time according to the time when the user places an order. When the paper towels are almost used up, they will definitely get twice the result with half the effort by pushing the activity news to users.

Non-living consumables: push in combination with store activities, such as new store products and holiday promotions.

2 Push object: The push object of SMS is particularly important, and different objects push for different purposes. General stores can be divided into loyal customers, active customers and sleeping customers;

Loyal customers push the purpose: to give better service, which is 80% of the store's income source;

Active customers push wood products: urge them to buy again and become loyal customers;

Sleeping customers: mainly to evoke records and memories;

③ Push content

Content is the most critical part of mass SMS, and the quality of the copy will directly affect whether the user places an order. Good content copy should conform to the following principles:

The content is easy to understand: don't write words that users can't understand, but explain something in a limited time;

Digitization of preferential information: use numbers to clarify preferential information, so that users can see it at a glance and reduce losses;

Attached store: this is very important, very important, and it takes time and energy, but the user finally doesn't know which store it is, so it's embarrassing!

Emphasize that promotional activities are scarce and time is tight: for example, the first 100 people are only valid today.

The third measure: free promotion outside the station, easy to expand store traffic.

The store works hard to do activities, so don't lose money on passenger flow. Make good use of the promotion channels outside the station and let the store traffic fly for a while!

1) In-store promotion: you can hang the activity information on the homepage of Taobao store so that all customers who enter the store can see the activity information;

2) Want Want customer service promotion: customers who come to consult can also publicize shop activities and promote orders;

3) Taobao buyer group: Publishing activity information in Taobao buyer group not only maintains the customer relationship, but also enlivens the atmosphere in the group and brings real discounts to everyone. Why not?

Let's call it a day.

Editor:

Address: www.yibangwl.com.

Contact information: 153558 13062