The history and origin of Tencent

Shenzhen Tencent Computer System Co., Ltd. was established in June of 1998 1 1, and was founded by five founders: Ma, Zhang Zhidong, Xu, Chen Yidan. ? It is one of the largest Internet integrated service providers in China and one of the Internet enterprises with the largest number of service users in China. ?

Tencent's diversified services include: social and communication services QQ and we chat/ WeChat, social networking platform QQ Space, tencent games's QQ game platform, portal Tencent, Tencent news client and online video service Tencent Video.

In 2004, Tencent was publicly listed on the main board of Hong Kong Stock Exchange (stock code: 00700), with Ma as the chairman and CEO.

On March 7th, 20 18, Tencent and MediaTek * * * set up an innovation lab, reached a strategic cooperation around the development and optimization of mutual entertainment products such as mobile games, and * * * explored the application of AI on the terminal side. On June 20th, 20 18, World Brand Lab released the analysis report of China 500 most valuable brands in 20 18. Tencent (402.845 billion yuan) ranked second. On September 20 15 18, QQ pets were officially shut down.

Social contact

QQ (Everyday, Enjoy Communication): QQ is an instant messaging platform launched by Tencent based on PC and mobile Internet. Support online chat, instant voice and video transmission, online (offline) file transmission and other all-round basic communication functions, support cross-terminal communication from PC to mobile phone, and build a complete, mature and diversified online life platform for users. Since the launch of 1999, it has connected hundreds of millions of families and users in China, becoming the main platform for their daily emotional communication and business office. As of the third quarter of 20 16, the number of monthly active accounts reached 877 million, and the highest number of simultaneous online accounts reached 250 million.

Wechat (WeChat, a way of life): Launched on 20 1 1, WeChat has brought changes to the lives of hundreds of millions of users with its pure innovative ideas. A new mobile lifestyle integrating instant messaging, entertainment, social interaction and life service has gradually taken shape in WeChat. Users can realize various forms of instant communication by sending voice, pictures and short messages; "Shake" and "people nearby" create a brand-new social experience; "Friends circle" shares life and drives acquaintances to socialize; "Game Center" and "Expression Store" provide more entertainment and leisure life experiences; The "public platform" allows every user to build his own brand, and also allows more innovations to appear. Wechat payment has opened the door to mobile life. As of the third quarter of 20 16, the total monthly active accounts of WeChat and WeChat reached 846 million. Connect to create a smart life. With the Internet as the medium, WeChat has grown from a communication tool to an open platform that connects industries, people and equipment, people and enterprises, and feels smart life.

QQ Space: QQ Space is a social platform that accommodates all kinds of relationships among netizens and meets users' needs for display, communication and entertainment. It is committed to building an open Internet platform in China and providing excellent and personalized social services for hundreds of millions of netizens together with third-party websites. As of the third quarter of 20 16, the number of monthly active accounts in QQ space reached 632 million.

Relying on a huge user base, Tencent can gain a firm foothold.

Expand enterprise information culture

brand recognition

1999, QQ was upgraded to Beta3 version, and the brand Logo was designed. After that, the penguin image was selected from the images of small animals such as pigeons and penguins designed by the company. The penguin designed for the first time is realistic in black and white.

On June+10, 5438, Tencent participated in the China International Hi-tech Fair, which made QQ a little fat and added a scarf. After that, Tencent found a professional design company to redesign on the basis. The black scarf around the neck was replaced by a bright red scarf. One eye was round and the other blinked. And sister q also officially appeared later.

On June 30th, 2005, 65438+February 30th, Tencent changed its brand logo. The little penguin logo surrounded by green, yellow and red tracks constitutes the main body of the brand logo, and it is also the most eye-catching part of the brand logo, which fully embodies Tencent's brand connotation of "focusing on user value and demand".

With QQ as the center, the spherical logo spreads out into an ever-running world, indicating that Tencent started from the largest instant messaging community, and with the development of user demand and Internet application, its business scope and operation field are constantly expanding; The colorful trajectory around the main sphere emphasizes the significance of continuous cycle extension and indicates the continuous development of Tencent. Com takes user's value and demand as the core, and constantly meets people's various needs in network life.

The logo of Tencent QQ Penguin will not quit the Internet stage. As the representative of Internet instant messaging, it will continue to undertake the responsibility of satisfying users' information transmission, enjoyment and communication, and will also convey the wonderful atmosphere of Internet entertainment and continue to bring joy to the majority of netizens. ?

sight

The most popular Internet companies:

Constantly listen to and meet the needs of users, guide and exceed the needs of users, and win the respect of users;

By enhancing the brand image, employees have a high sense of corporate honor and win the respect of employees;

Promote the healthy development of the Internet industry, grow together with partners and win the respect of the industry;

Pay attention to corporate responsibility, serve attentively, care for society, give back to society and win social respect.

delegation

Improve the quality of human life through internet services;

Let products and services such as water and electricity be integrated into people's lives, bringing convenience and pleasure to people;

Pay attention to different regions and groups and provide differentiated products and services for different objects;

Create an open * * * win-win platform and create a healthy Internet ecological environment with partners * * *.

Management philosophy

Care about employee growth:

Provide employees with a good working environment and incentive mechanism;

Improve the employee training system and career development channels, so that employees and enterprises can grow synchronously;

Fully respect and trust employees, and constantly guide and encourage them to gain the joy of achievement.

Business philosophy

Everything is based on user value:

Pay attention to long-term development and don't hurt user value because of commercial interests;

Pay attention to and deeply understand the needs of users, and constantly meet the needs of users with excellent products and services;

Attach importance to emotional communication with users, respect users' feelings and grow up with users.

sense of worth

Honesty, enterprising, cooperation and innovation.

References:

Baidu encyclopedia Tencent