How to promote your own online shop? Raise awareness

1, SNS online shop soft text promotion method: SNS type online shop is very popular now. Going to SNS online stores is mainly to add hundreds of thousands of users to several popular SNS online stores. Then choose the appropriate soft text, attach a reasonable online store link, and post it in your own log. Let some of your friends share it, so that many people will pay attention to your articles and your online shop.

2, SNS online shop API cooperation promotion method: If you or the following employees have certain technical strength, you can develop some small plug-ins related to your online shop products, plug them into the school and plug them into the sea. As long as there is an open API SNS online shop, plug it in. Now many online stores are doing this. Go to the campus to see what open applications some small online stores offer. There are more or less advertisements hanging on their own online stores. Moreover, the earlier this market is made, the better. Many SNS online stores have just begun to try to develop APIs, and the requirements for auditing are not particularly strict. After more online stores, it is difficult to plug into SNS online stores.

3. Favorite promotion method: add some wonderful pages to QQ bookmarks, Baidu search, Yahoo collection, etc. Let netizens who like these contents read the collection.

4. Moderators' Alliance Promotion Method: This method is suitable for online shop promotion in the forum community. That is to say, it's good to join some moderators' alliance, such as Daqi moderators' alliance. I will submit some wonderful contents of the forum every day, waiting to be hired by relevant channels. Once hired, it will bring you a lot of IP. I bring more than 3W IP hits to the online shop in two days at most.

5. Reply to incremental launching method: Actually, I don't know the name of this method, and its limitations are very small. As far as I know, it is only used in the hodgepodge of cats. Let's call it reply topping for the time being. I found this method by accident, when I was looking at the IP route of the online store. I found that there were more than 200 IPS in a post of the cat flutter that day, but I knew that we didn't go there to post promotional posts, so I felt a little strange. I read the post and found that someone put a link in our online shop and replied to the top, so it brought us more than 200 IPS. Later, I went to chat with some netizens who often jump together with cats. Moderators can't delete, as long as the administrator has the right to delete, so it can generally be set for a period of time.

6. Award-winning registration promotion method: a promotion method to increase the number of registered members. Generally, everyone uses award-winning registration or some incentive registration methods to promote it. People nowadays are very realistic, unprofitable and will not do it.

7. Free game promotion method: Free game is to hang a free game in your online store, but it must be consistent with the theme of the online store and interesting.

8, qq group promotion method: use dozens of qq, each QQ to join dozens of groups, send an online shop every day. 50 qq on average * 50 QQ groups * 50 people in each group = 75,000 people watch. If there are more qq, join more groups and join large groups, the publicity effect will be better if there are more people in each group. Even if qq users who are not online are excluded, the effect can not be underestimated. Be patient and not afraid of being kicked. In addition, it is also possible to send mass emails in QQ group. For example, you can recommend the wonderful content in your online shop. . com in the mail.

9, search engine promotion method: today's novice webmaster, the most keen is this short and fast method. The function of searching online stores is to integrate network resources, find the most suitable online store content for netizens, and bring traffic to other online stores, which is an unexpected side effect. Many webmaster online shop promotion columns seem to have become seo areas. The best method of seo is to standardize the web page code, which has fast access speed, unique content and little repetition, and is useful and unique to netizens.

10, Soft Text Promotion Method: Write an article, or quote a good article, and skillfully add your own website.

1 1. Blog promotion method: publish soft articles. One is sent to forums, article stations and one to blogs. There is an advantage of putting it in a blog, and it will not be deleted at will.

12, media promotion law: let traditional media, newspapers, television, radio and so on report.

13, mobile phone promotion methods: wap online shop, mass SMS, color ring back tone prompt, etc. Mobile phones are becoming more and more powerful, smaller and more handy, and easier to carry. In the future, the number of mobile Internet users will definitely exceed that of computers.

14. WebPick promotion method: promote high-quality webpages, pictures and posts to WebPick stations and aggregate online stores. There can also be a lot of traffic if recommended.

15, forum promotion method: register dozens of forums, register dozens of accounts in each forum, and set the signature as your own online store. Publish hot content and post your own posts. Pay attention to changing vests and posting controversial headlines. A good title is 100% success or failure of forum promotion. The forum here refers to a pan-forum, including guest books, forums, post bars and all places where netizens may gather.

16, The Roof of the World Promotion Law: While promoting the online shop, you should put up your own roof of the world wealth. At the back of the content of each web page, add your own world wealth roof to expand your popularity and bring extra wealth income.

17, QQ and MSN nickname promotion method: change the nickname to the website.

18, mailing list promotion method: sending e-magazines to netizens regularly and irregularly.

19. Unexpected email promotion method: use professional email mass sending tools to collect email addresses in batches on the Internet, and then send them in groups. Nowadays, many online stores use mailboxes as user names, which is much more convenient to collect mailboxes than before, and these mailboxes are all live mailboxes, which netizens often use instead of invalid mailboxes, with good results. The email title should be "standardized" and don't let netizens mistake it for spam.

20, word-of-mouth promotion method: do a good job of content, let netizens actively spread your online store.

2 1, promotion method of restricted access content: give access level to online store content and set access conditions. Give users a promotion link, and users can only access the content after recommending enough visitors or registering members. This method is often used in non-mainstream online stores, and the effect is excellent.

22. Online store ranking voting promotion method: Adding online store rankings launched by other online stores or ranking online stores for other stations can effectively improve the display rate of online stores.

23. Aggregation link promotion method: Aggregating excellent content to attract netizens.

24, BT electric furnace wow resource promotion method: you can put your own online store in audio and video files, especially some video files that require certificates to watch, and even pop up online stores. Some webmasters use this method to release a video file with the help of the latest movie release opportunity, and they can get hundreds of thousands of ip, and the effect is absolutely first-class.

25, picture watermark promotion method: to prevent other online stores from quoting pictures, not only unfriendly and invalid, but also block the search engine. From a certain point of view, other online stores are also special netizens of their own online stores. If you watermark the online store, put the online store address, and actively let other stations quote pictures to improve the exposure of the website, then the publicity effect is very good. Watermarking methods include image watermarking, video watermarking and webpage watermarking. ...

26, video source Flash promotion method: now video online stores provide external access interfaces. Other online stores and periodicals cite these videos to directly promote online stores and expand their influence.

27. Submit website promotion methods: online shop navigation station and online shop directory station.

28. Promotion method of email automatic reply: it is to set automatic reply in the mailbox, and set the address and introduction of the online store as automatic reply content. When you receive any email, the mailbox will automatically reply.

29. Free one-way link promotion method: Linking to other online stores for free can not only enrich the information of your own online store, but also lead to the appearance of your own webpage results when users search other sites.

30. Reciprocal link promotion method in online stores: This is the most popular online store promotion method a few years ago, but there are few online stores with exchange chains.

3 1, mass submission link exchange promotion method: submit the friendly links of online stores to other online stores with automatic submission tools. When the webmasters are checking whether they pass your station, they will contribute an ip to you. The development of human society benefits from the improvement of tool automation. We should make full use of the advantages of automation, digitization and batch transmission of Internet information, and be good at using batch propaganda tools to save repetitive work.

32. Online shop promotion alliance promotion method: you can't create a hero yourself. After all, a person's energy, time and intelligence are too small. Therefore, you should know how to borrow external forces. Several webmasters joined hands to reach a propaganda. When promoting your own online store, you can also bring other online stores. Get more gains with the same labor.

33. Traffic statistics promotion method: put an iframe page reference code on all pages of online stores, put statisticians from other online stores on the cited pages, and control the transformation of statistical id with program code. When other webmasters check the statistics and browse the sources, your online shop appears. General webmasters will click to view. This kind of propaganda has a good effect and belongs to a secret trick. Many people know that the power of Baidu and Google is known from online stores.

34. Channel exchange promotion method: exchange channels with other online stores. It is to use the other online store as a channel to promote it. This is a good way to support and help each other.

35. Free resource promotion method: provide free services to other online stores, such as free statistics, free evaluation, free weather query code, free blog, free ip query code, free stock query code, free search code, free online customer service system, free guest book, free domain name, free space, free pr evaluation, free e-book, free inquiry, free qq hanging, free authentication, free material and so on. Let your own services become the standard configuration of other online stores. After a long time, the traffic will naturally come.

36. Content Alliance Promotion Method: This method is suitable for webmasters with server resources. Provide a platform that can bind the domain names of other online stores, give the advertising space at the head and tail of online stores to other webmasters, and attract other online stores to join. It seems to be a wedding dress for other online stores, but it is actually promoting its own online store, expanding its popularity and influence. The place with the largest traffic on the network is not the search online store, but other online stores. Search online stores have a lot of traffic, but there are only a few dozen on average per station, which is of little practical significance to themselves. Pulling a webmaster is better than pulling thousands of netizens. This method is long-term and lasting.

37. Compulsory promotion method: For example, online stores **miibeian and local public security bureaus can force online stores to put links. Most people can't use it. However, it can be used in disguise, such as hacking and linking.

38, bigger and stronger promotion methods: such as portal stations. Let small online stores be proud of adding links to their own online stores. Although few websites get a little benefit from the portal online shop, the worship of the natural strong still makes countless webmasters involuntarily dedicate themselves to the link and take pride in it. Whether people pay attention to and appreciate it is another matter.

39. Promotion method of client software plug-ins: Webmasters with technical content can adopt this method. Develop popular client software commonly used by netizens, such as qq, online game tools and Thunder, which can pop up windows, directly play the homepage of online stores, or play some active pages. The effect is amazing.

40. Free promotion method of charging resources: for example, provide software registration code, registration number, serial number and serial number-free version software for a long time to improve the stickiness of online stores. For example, the ghost version of the operating system has supported several online stores with daily visits of hundreds of thousands of ip.

4 1, group promotion mode: social online stores such as web2.0 now have this function. Spread the news in the group and attract attention.

42. Publishing tasks promotion method: Publishing tasks in Witkey online stores can not only attract people who accept tasks, but also attract a large number of onlookers. We should make full use of this one-to-many communication advantage.

43. Printing, distribution, publicity and promotion methods: you can print and distribute yourself, or you can cooperate with other traditional enterprises and make use of their existing channels. For example, in cooperation with supermarkets, the website of their own online shop is printed on the shopping receipt. You can exchange online store resources with the supermarket.

44. Promotion mode of traffic exchange alliance: Join the traffic exchange alliance and use the professional traffic exchange system platform to directly exchange traffic with other online stores for mutual benefit and common development.

45. Encourage visitors to publicize the promotion method: As for how to impress the word-of-mouth publicity of netizens, it needs to be flexibly arranged according to the content of online stores. Generally, innovative, interesting and interactive content is well taught. For example, a web page containing tests, evaluations, holiday wishes, interesting stories, etc. It is easy to be spread by force. You can consider how your online shop can explore this material.

46. Business card promotion method: Print and write the website address on business cards, manuals and all the paper you can control.

47. E-mail signature promotion method: In the setting of e-mail, set it. Plus the website of the online store and the introduction of the online store. It will be added automatically after writing the letter, which saves a lot of trouble.

48. Online competition promotion methods: such as beauty appraisal, online shop appraisal and so on.

49. Paid promotion method: If some methods are not free. As long as the price/performance ratio is appropriate, you can get two back if you go out, so you may wish to pay for promotion. I am willing to give up, and if I can't give up, I will run back.

50. Division of labor and cooperation promotion method: the improvement of social efficiency is the improvement of tool automation level and the value of division of labor. Limited ability, good at integrating external forces, hiring others to promote, leaving professional things to professional people to do, can achieve twice the result with half the effort.

5 1. Pay-as-you-go promotion method: If you have resources that can be sold, you might as well promote them on the Internet by paying for the effect, and you can get a lot of traffic for free.

52. Set the home page and join the collection promotion method: If the content of your website is good enough, visitors may be willing to visit your online shop for a long time. At this point, we should pay more attention to reminding netizens.

53, toilet painting promotion method: this method is used with caution, and there have been precedents where the loss outweighs the gain. Not recommended.

54. Activities promotion methods: various offline activities, various gatherings, etc.

55. Plaza effect promotion method: draw a website on clothes and go to crowded places to attract attention. It is best to be in a place where journalists haunt, which is easy to produce news effects. Because reporters have nothing to do all day, they like this kind of gossip best.

56. Greeting card promotion method: When others send greeting cards, promote your online shop by the way.

57. Promotion mode of event chain reaction: hype. Specifically, it is to challenge people's psychological endurance bottom line and exercise people's psychological endurance.

58. Question-and-answer shop promotion method: For example, in these question-and-answer shops that Baidu knows and Sina loves to ask, choose keywords from some online stores to answer other people's questions. Or ask yourself and answer.

59, encyclopedia online shop promotion method: go to the online encyclopedia to add content.

60.rss promotion method: There are many rss aggregation online stores, which can make RSS of their own online stores and submit them to these online stores.

6 1, Internet cafe promotion law: If there are some Internet cafe resources, you can ask the owner of the Internet cafe to help set the home page of the Internet cafe as your own online shop.

62, webmaster exchange promotion method: communicate with other webmasters and explore promotion methods. Maybe there will be a surprise at any time. In the exchange of experience with others, there is often a spark of inspiration. Don't be stingy with your experience. When you tell others, it is also a systematic, organized and rational purification of your own experience.

63. Web virus promotion methods: using dns vulnerabilities, server vulnerabilities, program vulnerabilities, etc. Other online stores directly hang their own online stores, and quickly improve the popularity of online stores. This is the most powerful alternative promotion method. Belongs to the method to be cleaned.

64. Fee promotion method: If you have resources such as telecommunications and master the dissemination channels of web pages, you can improve each web page and add what you want to add.

65. Domain name promotion law: People are fallible animals. Studying the domain names of high-traffic online stores, analyzing the possibility of misspelling, and registering the corresponding domain names can also get a lot of traffic. If it is applied to the content construction of online stores, we can use the misspelled words of popular content to build and optimize the content.

66. classified information promotion method: go to various classified information stations to publish online store information.

67. Free domain name promotion method: provide bipolar domain names for other stations, or apply for free domain names of other stations to point to your own station.

68. Chat room promotion method: In fact, it is similar to QQ group promotion, that is, chatting with everyone in various chat rooms, improving mutual relations, and sending links to some online stores for promotion at an appropriate time. Be careful to give a reason why you must send a link.

69. Speech promotion method: hold various lectures and speeches to unconsciously attract new visitors from online stores.

70. Promotion method of special resources: resources such as college entrance examination query and CET-4 and CET-6 query are necessary for stakeholders to visit.

7 1, imitation and promotion method: pay attention to learning everywhere. Learn the promotion methods of other online stores, see where the links of other online stores appear, and try to follow suit. Imitation is the foundation of innovation and innovation is the sublimation of imitation. Innovation = imitation+experience accumulation+batch+automation.

72. Passive promotion method: The best promotion method is to improve the quality of online stores, make an online store that is unique to netizens, let netizens like your online store, and let netizens spontaneously spread your online store.

73. Promotion method of breaking the whole into parts: in the online stores of major merchants, establish sub-versions of online stores. Borrow the platforms of other online stores and promote your own things.

74. Advance notice promotion method: also called series method. Don't provide all the valuable content at once, provide a little every day for several weeks and months, so that netizens can visit the online store repeatedly. Similar to the serial mode of TV series and newspaper novels in TV stations. For example, "Red Cliff", split in two, can sell twice the price and earn twice the box office. Engaged in online stores should also learn this skill-saving approach.

75. Brand promotion method: In fact, brand building is not difficult and simple. There is a huge amount of information on the internet, and old information is flooding all online stores, which is of little value. Webmasters can continuously collect information about a topic, maintain, supplement and update the old content according to the latest situation and conditions, and regularly publish it to other online stores according to the date order to improve the influence of online stores. When people need this information, the only place to go is the birthplace of this information. It is so easy to build a brand. With brand awareness, online stores will naturally have traffic, and by the way, the whole online store will be alive. For example, Zhongguancun online computer accessories quotation, Baidu search ranking, Academy football instant score.

76. Multilingual version promotion method: Use the free translation function provided by some online stores to build online stores in different languages, such as traditional version and English version, to expand the applicable population of online stores.

77. Promotion method of free website building procedures: develop a set of online shop procedures and provide them to others free of charge. In the online shop program, it is indispensable to bring the developer's copyright link. At present, developers' online stores, such as blog programs and forum programs, are quite popular, and the traffic is scary. Why don't some capable webmaster friends learn? Even if you can't develop the full version, do a secondary development, launch a beautification version and various theme versions, and release them to various source stations.

78, online shop template promotion method: this is easy to understand, using website architect html, website beautician css, website magician java script.

Design a new interface for popular online shop programs and publish it to the corresponding online shop. When publishing, you can leave the template address of the online store, such as providing the template above, so as to get high exposure. Templates are actually very easy to make, just change the color, change the font and change the position of page elements. Nothing is impossible as long as you put your heart into it. The key is to learn how to think and know well.

79. Storytelling and book promotion: Books can be read repeatedly for a long time, which has a great influence on people, and online stores can also leave an indelible impression on people.

80. Create a new concept promotion method: let the new concept become synonymous with online stores. When people use this concept, they will naturally promote your online store. Giving people preconceived information and integrating into people's lives has an unshakable position. The name of the concept can be fixed, but the content of the concept can be constantly changed to meet people's constant and changing needs.

8 1. renaming promotion method: modify the entity names such as city name, company name, road, personal name, nickname, building name or community name, and set them as online shop addresses. If you do this, the exposure and frequency of the website will be very high, and online stores will naturally appear in various lists, such as maps, news reports and people's daily interactions. In short, communication efficiency and communication effect will be very high.

82. Promotion method of calendar wallpaper: Make all kinds of exquisite and unique calendar pictures and provide them to people as desktop wallpaper of computers. As soon as the netizen turns on the computer, your website will pop up on the pc. More than 300 days a year, remind netizens every day that your online shop is useful to them.

83. Promotion mode of marriage recruitment: Marriage recruitment is carried out in a full-page manner in various newspapers and magazines, and the contact information is only left on the website. Not only can it attract candidates, but it can also attract countless people who are very bored and like curiosity. For details, please refer to the previous "Marriage Gate" incident.

84. Bus Station Promotion Law: Set up a station in a popular section of the city, and people who take the bus will definitely notice it, but they can't get around it. This method is most suitable for bus companies.

85. Map promotion method: Let the online shop headquarters appear on the map. Maps are widely spread, received by many people and used frequently. This method is suitable for people with deep pockets and special relationships. Study the map of your location, see what company name appears on it, think about how the people on it appear, and imitate it. If you can't do it, you might as well ask someone to help you make your online shop a map and a platform.

86, touting promotion method: to make online stores the only thing in the hearts of netizens, only by raising prices and boasting, let netizens believe that you are the best, you are the best, you are a famous brand. Letting netizens visit your station has become a status symbol and a sign to show off their own value, which greatly satisfies people's vanity. This can be achieved by setting access restrictions. People are born with a fanatical preference to break the restrictions. Once the restrictions are set, the value of the original humble things will be high. People still don't understand the truth: the most valuable thing in the world is free.

87. Entrance and exit promotion method: In the vast sea of people, everyone goes in and out of various entrances and exits, wandering around, looking for the fun of life and the meaning of existence. Did you find them? Maybe you can do something.

88. Recruitment Promotion Law: Nowadays, with the development of science and technology and society, the trend of machine tools replacing people is becoming more and more obvious. Nothing to do has become a common social phenomenon, and jobs have become scarce resources. The slogan of "serving the people" has become synonymous with the struggle for power and profit. It is no longer glorious to serve the people, but it is glorious to give up your incompetent work on your own initiative. However, who is willing to give up? It can be predicted that in the near future, automated tools will completely replace the repetitive work of human beings, and everyone will have nothing to do, and everyone will rely on social security to survive. However, where is the universal social survival guarantee now? Since it is so difficult to get the qualification to serve the people, in the name of recruitment, it will certainly not be bad to go to the job fair to promote online stores.

89. Promotion method of erecting a monument: Stone is crazy. Crazy stones can make countless things last forever. The life of stone far exceeds the life of human beings and the life cycle of digital storage carriers. Throughout the ages, what can be handed down is based on stones. The human brain is so unreliable that it can only trust stones. Erecting monuments in prosperous areas or famous mountains and rivers has a very long-term publicity effect. It can even be seen by people in post-historical period. But, by that time, can your online shop still be visited?

90, story promotion method: people are emotional animals. People don't like rational preaching, but that doesn't mean people don't like preaching wrapped in stories or disguised. Although a discerning person knows what is going on at a glance, can you find a discerning person among 654.38+0 million people? This is an extreme task that is thousands of times higher than the difficulty coefficient of finding a needle in a haystack. The story of buying bamboo slips and returning pearls is always staged in people's consumption behavior, so please don't ignore the role of packaging. If possible, embellish your promotion with stories and give people a good reason to stand by and watch word of mouth. As long as there is a reason, everything can flourish, facing the sea and blooming in spring. Let the name of the online shop become the clue of the whole story, the core element of the story towards a perfect ending, and an indelible part. Even if people forget the whole story, they will vaguely remember the unique role of your online store. Touching stories, touching online stores, touching publicity and promotion effects, touching reminders and suggestions.

9 1, the law of belief promotion: There are several means, ways and levels to stimulate people, "standing, courtesy, reason, benefit and strength", and the lower the level, the closer it is to animal nature. "Standing" means establishing beliefs, creating ideals and aspirations, and fundamentally changing people's thinking patterns and behavior patterns. "Ceremony" is to make things interesting. People are guys who like to test their thinking ability. This is an intellectual game, which people often play to artificially complicate simple things. They would rather fool around than have a nice trip. "Reason" means telling the truth, using the beautiful values of right and wrong of "live, live well and live a long life" to eliminate destructive and constructive logic and achieve * * * knowledge. "Profit" is to make up for the deficiency of this interest with other interests. This is a behavior pattern of concession and exchange. "Coercion" is an animal | sexual behavior pattern backed by coercion. It is human nature to keep Li in a cage. Human nature is a kind of public welfare thing, with creation and sharing as the means and freedom and satisfaction for all as the goal. And animality is a destructive thing with competition and monopoly means, trying to satisfy endless desires. It is worth noting that human beings are animals and human beings. The sign of judging a person's maturity is measured by the degree of humanity in his behavior. No one, for any stimulus, has two kinds of emotions and thoughts, animal nature and human nature, and no one is an exception, which is beyond human control. What people can control is their final choice. "Listen to the content, look at people, look at actions", thinking is nothing, it is important to look at the reaction of this person (group) in action. The humanization of behavior reflects the quality and value of a person (group).

92. Sponsorship Promotion Law: Take an active part in valuable public welfare things. This kind of packaging promotion method objectively resembles AA system, which can save a lot of money. Instead of giving advertising fees to private organizations, it is better to improve the living conditions of human beings, which not only achieves the original propaganda effect, but also objectively does good things. Kill two birds with one stone, which is both beneficial and meaningful. Why not?

93. Public element promotion method: study various online stores and observe and think about what these online stores have in common. Develop tools and systems to provide unified services for these online stores and avoid duplication of work in these online stores. For example, statistical service, message service, customer service system, calendar system, aggregation service, search service, friendship link service, picture service, account service, payment system ... In fact, nothing is inseparable, and the problem to be solved is trust.

94. Offline physical promotion method: Free paper calendars are given to people. Free mobile phones, free lunches, free accommodation, free qualifications, free tickets, free Spring Festival couplets, free anti-virus software, free codes, free clothes, free books, free toys, free telephone calls and so on. You want to go. All expenses can be provided free of charge, as long as the input-output ratio of indirect harvest is high. Remind that you should let people see your own interests, otherwise people will be afraid to accept them because of fear and disbelief. This is the crisis of trust that things in free love encounter in the money age, and it is also the result of the negative effects of money.