What are the successful cases of soft text marketing?

Soft text marketing success stories: Blue Moon, Microsoft, Lafite red wine.

1, Blue Moon: "One word makes you love washing clothes" marketing

Blue Moon, a brand of washing products, posted a soft article on social media entitled "One sentence makes you fall in love with washing clothes". The article quoted a customer's comment: "The washed clothes are like those washed by my own mother." This soft article has successfully used the real feedback from customers, and made more people feel trust and goodwill towards this brand.

2. Microsoft: "Mom, I have become a fish" marketing

Microsoft has launched a new translation software "Microsoft Translate", which can translate the names of marine life. Microsoft posted a soft article on its official blog entitled "Mom, I've become a fish". With humorous and lovely language style, this soft article has successfully attracted more people's attention and interest, and brought more exposure and attention to Microsoft's new products.

3. Lafite Red Wine: Marketing of "Lafite Love Letter"

Lafite Wine, a famous French winery, launched a soft article called "Lafite Love Letter" on Valentine's Day 20 15, telling a romantic love story and linking the brand with romance and emotion. This soft article successfully created a romantic and emotional atmosphere, which made more people have emotional resonance with this brand.

The Importance of Soft Text Marketing

1. Improve brand awareness and exposure: Enterprises communicate their ideas, values and advantages of products or services to consumers by writing and publishing high-quality soft articles, thus establishing a good brand image in the minds of consumers. At the same time, it will publish soft articles on various media platforms such as newspapers, magazines and the Internet, with a wide readership. Therefore, publishing soft articles through these platforms can let more people know and remember the brand of the enterprise.

2. Increase traffic and attract potential customers: Soft text marketing will bring traffic to the website, some directly through links, and some indirectly let users enter the website from search engines and social media. Through accurate target market positioning, enterprises can match the characteristics of products or services with the needs of consumers through soft text, thus attracting potential consumers.

3. Improve the ranking of search engines: As we all know, search engines love high-quality content. When writing soft articles, some words with little competition are often inserted. On the one hand, I can promote the brand, on the other hand, I can do keyword optimization, so that I can get a good ranking, and later I can insert competitive keywords into the title or description.

4. Enhance the brand's influence and authority: High-quality soft content will be widely reprinted and disseminated, thus expanding the brand's influence. At the same time, through long-term soft text marketing activities, enterprises can constantly strengthen their brand image and make it more deeply rooted in the hearts of the people.

5. Improve sales performance and customer satisfaction: Soft text marketing can help enterprises accurately locate the market. Through the in-depth study of consumers, enterprises can match the characteristics of products or services with the needs of consumers through soft text, thus improving the sales effect. In addition, soft text marketing also helps enterprises to better meet the needs of consumers and enhance customer satisfaction.

The above contents refer to Baidu Encyclopedia-Blue Moon Baidu Encyclopedia-Lafite Red Wine.