What if it is difficult to establish a customer relationship? How to maintain customer satisfaction in beauty salons

Don't call me advertising. Here is an example: the company name may be mentioned, but it is definitely not an advertisement! First, carry out networking activities, organize networking activities with customers, such as organizing teams to play games together, and holding cultural performances together to improve their popularity and narrow the distance with customers. Li Kang Food Company mainly deals in pecans, and most of its business comes from group buying customers. In order to maintain a good relationship with customers, the company set up a basketball team to find opportunities to play basketball friendly matches with leaders and officials of government agencies. After the competition, the employees of the company proposed to have dinner together, so that the employees and customers could communicate effectively and deepen their friendship. This kind of communication does not involve business issues, and everyone feels relaxed, so the relationship between the two sides has been further improved, and the leaders and employees of both sides have become friends. The company also often holds cultural performances, invites customers to participate, rehearses programs and performs together. The customer is very happy to have such a company's supplier and take the initiative to introduce friends to do business with him. Many of his new group buying customers were introduced by these old group buying customers. And some competitors want to cut into a piece of cake, but they have also been rejected by customers. 2. Inviting leaders to visit or organize visits, hosting meetings and arranging mutual visits between leaders of both sides, or inviting customers to visit the factory, go to the factory location and hold meetings are all good ways to communicate with customers and maintain good feelings. Li Kang Food Company often invites group customers to visit or travel by taking advantage of its geographical position in eco-tourism scenic spots. Many enterprises hold year-end meetings. At the end of each year, Li Kang Food Company will reserve a conference room, invite all employees of customers to attend the annual meeting, make careful preparations, help customers buy all kinds of articles needed for the annual meeting, and deploy employees to form a customer annual meeting service team to provide them with professional service training and professional and thoughtful services. The service team carefully observes the customer's needs and habits during the service process and records them in detail. These records are the details that customer service needs to pay attention to in the future. This method costs little, but it works well and has won high praise from customers. When customers learned that the polite and considerate waiters were employees of their suppliers, they all sighed and felt good about the company. This not only locked the key people, but also locked the whole team. No matter how the internal organization of group buying customers changes in the future, who is in power, who is the highest decision maker and who is the specific business operator, they will want to cooperate with such suppliers. There is a saying that "the iron camp is a mobile soldier". Li Kang Company has not only established a good relationship with "soldiers", but also rooted in "camps". Third, products are sold to each other, and "gifts" are still in contact with the "Yilian" brand. A gift group customer is a communication trading company, and customers buy a lot every quarter. "Yilian" dealers in this area found that customers buy bamboo fiber bathroom sets mainly as welfare gifts for employees. Moreover, when customers buy bamboo fiber bathroom sets from them, they also buy high-grade silk blankets from enterprise A and give them to company executives. The purchase of ordinary bamboo fiber bathroom set is decided by the purchasing staff of the customer unit, and their loyalty to the product is very low; The silk carpet sent to the company's top management must be examined and decided by the leaders. According to the analysis of the dealers of "Yilian", the brand of "Yilian" operated by them is more well-known and cost-effective, but Company A is an old supplier of customers, so it is not good to make purchase suggestions directly to customers. In order to win the share of Company A, the distributor of "Yilian" decided that the general manager of the company would propose a purchase plan to the customer, and directly buy a batch of PHS and mobile phones from the communication company for the company's senior employees and managers, and said that they would continue to buy them every year and give them to those who were promoted to supervisor or rated as senior employees by ordinary employees. Less than a week after the deal ended, the sales department of "Yilian" received the customer's order. The customer said that from now on, all the needs will be purchased only from "Yilian", hoping to establish a long-term and stable cooperative partnership with "Yilian". So far, "Yilian" has cooperated with this communication trade enterprise for more than two years. During this period, both sides were lobbied by many other manufacturers, but they never wavered in their confidence in cooperation with each other. Fourth, title sponsorship can serve multiple purposes, and sponsorship activities can be carried out for group buying customers or society, thus building a civilized society. This way can not only establish a good relationship with customers, but also gain a good social reputation for both parties. The group buying customer of a computer company is a certain army. Once, the computer company learned that the army was going to hold the activity of "learning from Lei Feng on the 3rd Five-Year Plan", so it planned a sponsorship project. The program includes two sponsorship contents: one is to sponsor all the tools and activities needed by the troops in learning from Lei Feng, which is a return to society and also to increase their reputation; Second, it is suggested that the army hold a competition at the same time, and all kinds of expenses, including prizes, should be provided by computer companies. When the military leaders saw the plan, they immediately reached an agreement with the computer company. After the activity, the charity sponsored by computer companies spread quickly, and both troops and enterprises gained great social benefits. Because of the sponsorship of enterprises, the activities of learning from Lei Feng in the army have been flourishing and colorful, and won the praise of the superior troops. While being happy, the army leaders also brought good news to the computer company: they will sign a three-year procurement contract with the computer company. This is indeed a rare thing for IT companies with rapidly changing markets, but computer companies have achieved it through hard work. 5. Give away internal journals to form a brand culture chain. Publish the outstanding deeds of group buying customers in our internal magazine and send them to customers. You can imagine how they will feel when they get the internal magazine. Yi Lian House is an internal magazine published once a month by Yi Lian. The purpose of internal publication publicity service is to lead the focus of the industry, highlight brand culture and carry forward enterprise spirit. Yilian House is subdivided into five sections: Yilian News, Product Power and Market, Yilian Marketing, Yilian Speed Change Station and Yilian Cultural Square. In addition to the news events, latest industry trends, marketing cases and employees' spiritual life works of Yilian, the internal magazine also publishes milestone events, on-site reports on the group buying process, marketing hotspots of gift group buying and memorable major cooperation events between distributors and gift group buying customers L Company, H Company and N Company. "Easy-to-practice House" not only featured the advanced deeds of the leaders of client units, the new development of enterprises, the work photos and life photos of key figures, but also interviewed the leaders of client units and asked them to talk about their work and life experiences. 6. The general manager of H Company, which establishes customer files and provides the whole group purchase service, said: "Many enterprises are unwilling to provide services because they give more price concessions to gift group purchase consumers. In fact, doing so is unfavorable to the development of enterprises. We are the same for all consumers, and we will provide the same service to our customers. " The company has established a detailed customer file of gift group purchase. And track the service in time. The sales staff of the company are always full of praise for the gift group buying units, which makes these consumers feel how excellent and enviable their organization is. In doing so, the company achieved the effect of killing two birds with one stone: first, the good tracking service touched the employees of the customer unit and established the credibility of its own brand in their hearts; The second is to make the decision-makers of the client units very satisfied and feel that their choices are correct, so they are willing to continue to cooperate with the company. VII. Providing Personalized Products or Services Dell Computer provides customized products for different types of customers; In recent years, Haier has also introduced personalized customized refrigerators. The main idea is: you design, I make. After this practice was introduced, it was very popular with some consumers. For group consumption, enterprises can also interpret the concept of "customization" for a single customer as "scale customization", that is, providing special products or services for customers with * * * needs in terms of product appearance and function. Such as Philips, Sanyo and Mitsubishi. , all have products for different group customers. In recent years, Konka, Changhong and Hisense have successively launched special color TVs for hotels, and Midea and Kelon have also launched special air conditioners for large public consumption places. Changhong's educational rear projection has been heated up in the industry, and its sales volume is also very considerable. Eight, pay a return visit to customers, improve customer satisfaction, and often pay a return visit to customers is also an effective way to enhance customer relations. When conducting group business, the sales staff must not think that the payment is clear and the sales activities are over. Facts have proved that follow-up phone calls and home visits by salespeople are effective ways to improve customer satisfaction. When paying a return visit to customers, salespeople should pay attention to four points: understanding the use of products by customers; Understand whether customers have new demands in the near future, so as to find new sales opportunities; Promote and promote new products to customers and create resale opportunities; Greet customers on New Year's Day, Spring Festival, Tomb-Sweeping Day, May Day, Dragon Boat Festival, Mid-Autumn Festival, National Day and other holidays, or on customers' birthdays and major festivals of the customer company.