Lazada official most complete shopping guide begins! It only takes four steps to quickly enter the cloud store.

Recently, backstage received a lot of inquiries from business friends about how to settle in and operate Lazada stores, and Bian Xiao also gave feedback to his investment colleagues. The platform has comprehensively upgraded and optimized Lazada's entry process, and at the same time combed out a complete set of new business entry solutions-Jisu Yunkai Store. As a supplement to the "Spring Breeze Plan", the plan starts from the advantages of new business rapid entry, new store traffic support, novice ice-breaking training camp and other dimensions, aiming to help new business quickly open stores, grow rapidly and win overseas markets.

Bian Xiao first unlocks the first article for the majority of novice merchants-new merchants can quickly enter the cloud store, and they can quickly enter in just 4 steps! Turn on the computer and use Bian Xiao to operate quickly ~ Step 1: Register an account.

Open Lazada official website, click on the entrance section, and fill in the following information. Official website:

Note: Select the location of Chinese mainland and use a valid China mobile phone number for authentication.

Need to use enterprise Alipay for verification. If there is no enterprise Alipay, you need to apply in advance.

The password must be at least 8 digits, including at least 1 letter, 1 number and 1 symbol.

Alipay verification steps: click to verify Alipay; Enter the enterprise Alipay verification page; Open the enterprise Alipay on your mobile phone, scan it, or manually enter your account number and password to log in.

Please read Lazada's two cross-border contracts carefully before entering!

Step 2: Submit information

Login system

Fill in the address information and fill in the enterprise information.

Matters needing attention: ① How to choose the main product categories of the store?

_ Login address:

_ Check all categories to find out which category the products sold in the store belong to.

_ Check the table below and select the appropriate category group. For example, the audio equipment is selected as the first category, and the corresponding category group is 3c numbers.

② Fill in the questionnaire:

_ Please fill in the real company information;

_ Regular visit and verification will be conducted later. Once the information is found to be false, the store will be closed.

Step 3: Please upload the real product when uploading the product, otherwise the residence application will be rejected!

Step 4: Matters needing attention in binding collection account number:

_ Alipay only supports five countries and does not support VN;

_Payoneer needs to apply in advance;

_ The collection account must be an enterprise account, not an individual account.

Submit application: Fill in the above information as required. After the submission is successful, please wait patiently for Ali Xiaoer to conduct relevant review.

Audit results: divided into "Pass" and "Reject". When it is approved: the registered mailbox will receive six emails informing it that it has been successfully registered in six countries; When the audit is rejected, the registered mailbox will receive 6 rejection notification emails. Notice of audit results is shown in the following figure respectively:

pass the exam

Audit rejection

Waiting for review: In the process of waiting for the platform to review the qualification, the merchant can complete the following items in advance in the background to facilitate the subsequent operation and management of the store:

Create goods in advance and save them.

Log in to Lazada University, study Lazada store operation related courses, get familiar with the platform operation rules, and lay a solid foundation for subsequent store operation. Lazada University website:

After the store is approved, business friends can upload and publish products and start operating the store:

Publish goods: log in to GSP→ manage global goods → select goods → operate and edit → click Publish → publish successfully.

API docking:

Service provider docking:

Other courses at Lazada University:

Q 1: What should I do if I get stuck in the registration process?

A 1: chrome browser is preferred. If the page is stuck, please refresh the page, or close the browser and shut down, and then try again.

Q2: What should I do if I find that the Alipay page cannot be opened during registration?

A2: Please check whether the firewall of the computer blocks Alipay, and make sure that there is no problem when the browser uses Google Browser and the Internet.

Q3: Do I need to apply for corporate Alipay and corporate Payoneer accounts before registering Q3:Lazada account?

A3: Yes, the registration process of Lazada requires enterprise Alipay verification and enterprise payer account.

Q4: Q4: What if there is no enterprise Alipay in Lazada account registration?

A4: Please apply to Alipay team for enterprise Alipay, and the review time is three working days.

Q5: Why does the enterprise Alipay fail to verify and keep turning?

A5: Please try to clear the browser cache, switch browsers, or restart your computer and try again.

Q6: Why does InvalidRequest appear when I register my account?

A6: Enterprise Alipay is not verified. Please click on Alipay account verification to verify the enterprise Alipay.

Q7: What if there is a system error saying that the company name has been used?

A7: Please use other Alipay for verification.

Q8: Does the binding card have to bind all six countries? What if you don't want to open six stores?

A8: Yes, opening a store for the first time requires all six countries to bind. Except VN, Alipay and Payoneer in other five countries can be selectively bound, and VN must be bound with P card.

Q9: When filling in the entry information, should the currency be RMB or USD?

A9: Both are acceptable. It will only affect the currency conversion when uploading products, depending on the merchant.

Q 10: What do you mean by picking positions? What if I choose the wrong one?

A 10: which sorting warehouse to choose and which sorting warehouse to send the goods to after receiving the order. If the selection is wrong, send the work order to PSC for communication.

Q 1 1: Which sorting center should I choose?

A 1 1: Mainland merchants suggest choosing the nearest place, Yiwu or Shenzhen.

Q 12: Can the company address and warehouse address be the same?

A 12: it can be the same.

Q 13: how to choose the category?

A 13: please select the relevant category according to the actual category or check the first-class category at Lazada front desk.

Q 14: wrong category selection. Can you modify it?

A 14: yes, please don't put any goods when the store applies, ask the customer service for a work order, and then release the goods after revision.

Q 15: what should I do if I report an error in product uploading?

A 15: please modify the contents of the product in combination with the error prompt. If it cannot be solved, please contact the investment manager.

Q 17: how to send a work order to PSC?

A 17: account -onlineform- in the upper right corner of the business center-fill in xform information and submit it.

Q 18: Can the store name be modified?

A 18: Yes, the store can submit a work order for modification after applying.

Q 19: What should I do if I only receive emails approved by some websites?

A 19: Mail or SMS from six countries

There may be a delay in the notification of letters. You can upload the product first to confirm whether it passes or not. Make sure that there are less than 6 stores, and send a work order to customer service for processing.

I hope that the guide to opening a fast cloud store shared today can help the majority of business friends to quickly settle in and join the Lazada family. In addition, in order to help the majority of new businesses grow up as soon as possible after they settle in, Lazada Express cloud store opening scheme will provide 12-week traffic support plan for new businesses that meet the requirements within 90 days to help you quickly open the Southeast Asian market.

More Lazada platform dynamic attention to the official WeChat official account: lazadasoutheast

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