Customer service series activity plan

In order to ensure that things or work are carried out at a high starting point, with high quality and at a high level, it is often necessary to formulate a plan in advance. The plan is a written plan with clear content and clear steps. So how should we write a plan? The following is a series of customer service activity plans that I have compiled. It is for reference only. You are welcome to read it. Customer Service Series Activity Plan 1

The Tianzhong Haoyuan project’s location and demonstrated high quality have attracted a group of Zhumadian urban consumers with high affordability and high taste. In order to better enhance the project brand and reputation and reflect the developer's strength and sincerity, our company believes that it is necessary to hold a high-end customer appreciation reception.

1. Ideas and purposes of the activity

1. Treat the customers who subscribe for funds as owners, publicly express gratitude to the customers while implicitly instilling project information and promotional information to the customers, and stabilize Customer confidence and the initiative of customers can be mobilized to introduce relatives and friends to subscribe for funding, thereby promoting the progress of project funding work.

2. Strengthen the image publicity of the project and the influence of the project brand.

3. Promote communication with customers, demonstrate the developer’s strength and sincerity, enhance customers’ recognition of the developer, and spread the company’s reputation.

4. Enhance the cohesion of the project circle and thank customers for their support.

2. Activity theme:

Mid-Autumn month·Neighborhood——·Tianzhong Haoyuan Mid-Autumn Festival Thanksgiving Reception

3. Activity time:

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September 12 (Friday, the 13th day of the eighth lunar month) 5:00-8:35 pm

4. Event location:

Tianlong Hotel Banquet Hall (needs to be able to accommodate 250 people for dining, with complete audio and microphone equipment)

5. Participants:

1. Customers who have pledged funds and some unidentified investors with high sincerity Raising clients

2. Journalists from Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network, Zhumadian TV Station and other media (text + photography)

3. Companies, Guoji Company, Design Institute Representatives of Delin Company

6. Participation methods:

1. Customers: The sales team will invite customers to the marketing center to receive invitation tickets in the form of telephone notification.

2. Media: Invited by the developer via phone calls and invitation letters.

Remarks: Make an invitation coupon and place it in the marketing center. It is divided into three coupons. Use the first coupon to enter, the second coupon to draw the grand prize, and the third coupon to receive the moon cake gift. Each invitation ticket is limited to 2 people (a maximum of 3 people can participate), and the total number of people is controlled at about 180-230 people.

7. Activity format:

Buffet reception + interactive games + performances + lottery + hidden project promotion

8. Activity content and process: < /p>

Omitted

9. Media Cooperation:

In order to spread the grand occasion of this follow-up event more widely and enhance the project image and customer confidence, on September 9 , the event information is released through Tianzhong Evening News in the form of hard advertising (budget is 6,000 yuan) and sales site Hype. Later hype costs will be reflected in red envelopes given to the media.

10. Staffing and work arrangements:

Customer service series activity plan 2

1. Basic information

1. Case Name: xxx company xx customer appreciation meeting.

2. Participants: corporate employees, agents and distributors, and news media reporters.

3. Number of participants: 1,000

4. Activity background: abbreviated

2. Appreciation party planning

1. Theme Planning

Theme analysis: The Appreciation Party is a happy gathering between teams or partners to celebrate everything they have gained from their hard work and cooperation over the past year. It is also an occasion to express each other’s New Year blessings and wishes for future development.

The strong strength of xx company provides strong backing for channel construction, product research and development and market promotion. The design of the theme needs to reflect cooperation and pleasure.

Theme design: Through the above analysis of the theme design, we gave the theme of "Working together to build harmony and win the world".

2. Visual design

1) Form: There are many forms of main visual expression. The visual design of the appreciation party will generally start from two main aspects: the festival perspective and the commercial perspective. There are many choices for expression, it can be plain and grand, it can be lively and prosperous, and it can also be simple and grand at the same time.

2) Elements: The design of the main visual needs to follow the needs of the atmosphere of the thank-you meeting and reflect the nature of cooperation, while also taking into account the social environment. Therefore, after discussion, we established the "use of Chinese ink colors as the main color" and "the visual processing of the Olympic elements that have received much attention" to maximize the integration of the theme, main colors and main elements.

3. Process design

1) Structure: For the design of the thank-you party process, the structure is usually: opening, speech, meal, performance, interaction, lottery, ending, etc. main component. The most critical thing is not whether we understand this process or structure, but how we properly match these basic institutions, how much weight they have in their use, and what impact they can make on the entire event. contribute.

2) Ideas: For this type of event, as the planner and organizer of the thank-you party, we need to conceive through different process design, content filling, link design, highlight creativity and other aspects every year to make each event An event is full of enthusiasm and harmony, and at the same time it can create surprises for all guests, making it unique.

3) Content:

Activity framework: opening, leadership speech, guest meal, mid-time performance, interactive session, entertainment performance, prize distribution.

Interactive link:

Form: In order to further enable more interactions between on-site guests, enhance mutual understanding, and promote communication, the "Happiness Delivery" link is specially designed to provide In order to stimulate the interest of on-site participation, and use the Fuwa as the center, it can be passed among the guests. Finally, the Fuwa that everyone is very interested in will be used as prizes and gifts to promote interactive games among the guests.